You can be interviewed 10 times a month on various podcasts, share your story and give valuable, actionable content to thousands of people but if you are not planting seeds throughout your interviews and leaving listeners with a call to action, you won’t see a return on your investment.
What do I mean by planting seeds? Well, you have to think strategically about how you are responding to the host’s questions. For example, let’s say you wrote a book about Facebook marketing. The host asks you, “How can someone grow a large following on Facebook?” Instead of just giving the answer plain and simple, give the answer and mention “I wrote in my book about one business that got 5000 fans organically without any ads.” […]
