Tag: Podcasting

How to Clarify your Message and Positioning with Kelly O’Neil

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How to Clarify your Message and Positioning with Kelly O’Neil

In this episode, we interview Kelly O’Neil, a good friend who we met through Ali Brown’s Premier Group.

Kelly shares what Profit-ology is and what questions you should answer before marketing your services.

Connect with Kelly online at https://kellyoneil.com/

Email Kelly at VIP@kellyoneil.com and ask about her profitable positioning workshop!

If you’re ready to get booked as a guest on podcasts, go to https://interviewconnections.com/apply/

Selling to Corporate Companies with Jess Lorimer

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Selling to Corporate Companies with Jess Lorimer

In this episode of Rock the Podcast, Jessica interviews Jess Lorimer.

Jessica Lorimer launched her business, Smart Leaders Sell, in 2014 and rocketed it to a multi-six figure coaching and consultancy business in less than 3 years. She was ideally placed to share her experience after a corporate career as one of the industry’s highest performing sales people, with a stack of company awards to show for her success.

You can check out Jessica online at https://jessicalorimer.com/home

IC038: Challenges of Starting a Podcast with Charles Palleschi

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IC038: Challenges of Starting a Podcast with Charles Palleschi

 

Spark Shipping founder, podcaster, and Interview Connections client Charles Palleschi talks with Jess and Cassi about the trials and tribulations of starting a podcast, what he’s learning about eCommerce from his guests, and what he’s getting out of being a guest expert. Also, the Interview Connections team loves snacks; specifically, ants on a log.

Resources Mentioned:

Spark Shipping

The Business of eCommerce

Womensplaining

We Know What You Did on Fear Street

Fan of the Band

What Every Author Ought to Know about Podcast Interviews

What Every Author Ought to Know about Podcast Interviews

 

You did it! You wrote your book. The manuscript is done and is in the hands of your editor. Now, it’s time to plan your launch. I know you’re tired. Writing a book is like birthing a baby; you put your heart and soul into the content and when the writing is done, you just want to take a nap.

So set your alarm, because if you don’t plan for a successful launch, no one will even know you wrote a book!

With the rise in popularity of self-publishing and independently run book launches, podcast interviews are quickly becoming one of the most popular ways for authors to hit the bestseller list and get more books into the hands of potential clients.

After working with dozens of authors at Interview Connections who use podcast interviews to get exposure for their books, I’ve compiled three top tips that will help you have a successful book launch!

 

1) Start Getting Booked 4-6 Months Before Your Launch

A lot of authors come to Interview Connections a month before their launch and say they want to get booked on a bunch of shows to promote their book, but this is such poor planning! Credible agencies (such as Interview Connections) will need at least one month to do a Discovery Process to gather the information that is needed to find shows that will be the best fit for you, and to get hosts to say yes.

Start the booking process at least 4-6 months before your book launches so there is plenty of time to get you booked on top podcasts. This also provides you and the host with the option of airing your interview the week of your book’s release.

Start booking podcast interviews to promote your book 4-6 months before your book launch! (Tweet this!)

 

2) In the Pitch, Focus on Value, Not Your Book

When you have a book to promote, it is tempting to pitch podcasters and tell them all about your book. I hate to be the bearer of bad news, but most hosts don’t care about your book. They care about providing value to their audience.

When you pitch podcasters, focus on the valuable content that you have to teach their audience. You can mention your book launch, but don’t let that be the focus of your pitch.

When pitching podcasters, focus on value, not what you want to sell to their listeners. (Tweet this!)

 

3) Ask For What You Want

After you get accepted as a guest, thank the host! Make sure they know just how incredibly grateful you are to be interviewed on their podcast. Then, let them know what date your book is launching. Ask, “Would it be possible to record our interview with enough time for the show to go live that week?”

After you record your interview, ask the host when the interview will go live. Again, you can simply ask “Is it possible to launch my interview the week of my book launch?” It doesn’t hurt to tell the host you’ll be promoting your interviews a ton that week! This shows the host if they publish your interview that week, they will also get exposure for their podcast.

If you want your podcast interview to go live the week of your book launch, just ask the host! (Tweet this!)

 

Do you have a book coming out in 2018?

Let’s talk!

Fill out an online application to work with us and we’ll tell you all about our Launch Package options for guest experts!

 

Podcasting Longevity

It’s difficult to keep podcasting after three to six months when it seems like you’re not seeing an ROI and no one from your audience is engaging with you. But it takes a long time to see that ROI so how do you stick with it? Here are my top tips:

You have to love it.

While it is important to have a podcast avatar, for me to continue podcasting, I must personally be interested in the show. If you love the topic that you’re podcasting about, you won’t have trouble keeping your show going for a long time. Most people quit their show because it either falls too low on their priority list, or they are not interested enough in the topic of the show. If you’re not into the show anymore, change up the focus of the podcast.

You have to make it a priority.

Look around at all the successful entrepreneurs and marketers who have big followings and are interviewed all the time on podcasts. Most of them are marketing their businesses by podcasting, blogging, doing videos, writing books, speaking, and going to conferences. In short, they are hustling and doing the hard work it takes to grow a successful business. They know that not every marketing tactic will result in a lot of direct sales, but like ingredients in a soup, it’s all necessary for the best outcome.

My coach, Jim Palmer, shared a powerful comment to our mastermind group. Before he started hosting live events to grow his coaching business, a mentor asked him, “What makes you think you deserve the same level of success as other people when you’re not willing to do the work they’re doing?”

Do you need guests for your podcast? Learn how we can help at Interview Connections!

 

Podcast Launch Blueprint

Podcast Launch Blueprint

In October 2014, I launched my podcast Rhodes to Success and then in 2015, Corey Coates and I launched our show, The Podcast Producers. Since 2013, I’ve helped dozens of podcasters launch their show by bookings great guests for their show. With this experience in mind, here my top tips for launching a podcast.

Start with the end in mind.

You have to know what your goal is for the podcast and be crystal clear about it. Where do you want your podcast to go? Is your goal to market your business or do you envision it becoming its own revenue-generating entity with sponsors and advertisers? You have to know what your goal is before you begin investing time and money into your effort or you will never get the results you want.

Decide on a launch date.

The biggest pitfall I see new podcasters fall victim to is a fear of commitment. They are afraid to commit to a launch date for their show. I firmly believe that you should set a launch date, carve it in stone, and stick to it! Without a launch date, you will get stuck in the mode of planning: plan and plan and plan without actually starting! That being said, be flexible. If something pushes it back a week, that’s OK. But don’t push off your launch by trying to be perfect.

You won’t be good (at first).

Your podcast will not be that good when you launch. Just accept that. I can’t even bring myself to listen to my first few episodes because I’m pretty sure I would embarrass myself! It takes time for every new podcaster to find their groove. Do not focus on launching a perfect podcast, or you never will! Someone once said, “If you aren’t embarrassed by your first few episodes, you waited too long to launch.”

Ignore (most) experts.  

As soon as you explore the multitude of Facebook groups and online forums for podcasters, you will be quickly overwhelmed by all the marketing tactics and launch strategies that you’ll find there. There are countless marketers teaching new podcasters how to “game the iTunes system” to get to the top of New and Noteworthy. Friend, ignore them all… or at least most of them! You never win with an attempt to game the system. Successful podcasters are not those who are number one in New and Noteworthy. Successful podcasters are those who stick with it and keep publishing, consistently delivering valuable content to their listeners.

Prioritize content over technical set up.  

You can also quickly get bogged down in the technical side of podcasting: how to record, getting a mixer, audio editing software, etc. as well as artwork and audio branding. It can range from a conference call recording to a $1,500+ studio set up. While I wanted my own podcast to be as professional as possible, I also knew that if I got too wrapped up in the complexities, I would not make my October 1st launch date. The old “analysis paralysis” in full swing!

As with anything in business, it’s more important to implement and take massive action if you want to be successful. Getting stuck in pre-launch activities won’t help you. Yes, you need pre-launch planning but sticking to your date is more important. Your podcast isn’t doing anyone any good if it’s sitting on your computer without anyone to listen to it. You can and will improve as you go. Move at the speed of instruction. Do the best you can with what you have.  Focusing a ton of your energy on launch and your iTunes ranking will burn you out. Podcasting is long term – a marathon, not a sprint. If you put most of your resources (your time and money) on the launch, you will quickly lose sight of the long-term vision for your show. The launch is only the start. The real game is ongoing shows that offer value to listeners.

Work with my team at Interview Connections to book great guests on your show! 

Podcast Blogging

People consume content in different ways, depending on their learning styles. I am an auditory learner, so if you ask me what my favorite book is, I might not have a great answer OR I’ll tell you the last book I listened to on Audible!

Not everyone is a auditory learner, some people will prefer to read or watch videos. So, in order to reach a wider audience, I advise you repurpose your podcast into multiple formats. Here are some ideas for you:

  1. Get your podcast transcribed – Not everyone has the time or desire to listen to a whole podcast, but they shouldn’t have to miss out on the great content you are sharing!  Transcribe your podcast or your podcast interviews on other shows and host the transcriptions on your website for easy access.  Transcription is very affordable through a service like Rev.
  2. Write a blog answering your FAQ’s – To get your blog going, follow the same action steps from my blog about video marketing. Instead of filming 10 two-minute videos, simply write out your answers to the questions you are most frequently asked… or the questions that are most frequent in your industry or on your podcast interviews. If you haven’t been asked a lot of questions yet, go into the Facebook groups and LinkedIn forums where your target audience is hanging out and take note of the most frequently asked questions from group members. If writing is really a struggle for you, there are literally hundreds of ghostwriters and virtual assistants who can help, so don’t abandon your blog because you don’t have the time or desire to write!

Simple steps, big results.  By publishing a consistent and content-rich blog, you can reach a whole new audience with wide-reaching medium.  Don’t limit yourself to JUST podcasting, JUST videos, or JUST blogs!  Reach your target market through the medium that speaks to them the best.

And when you are ready to add podcasting to your marketing plan, contact me and my team at Interview Connections!

Video Marketing – The EASY Way

While podcast interviews may be the foundation of your content marketing plan, don’t stop there!  Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience.  Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc.

You might be saying, “Jessica, you really expect me to get in front of a camera? No way!”  Well, yes, I do, and yes you can!  You also might be thinking, “That sounds really complicated, expensive, and time consuming!”  And no, it doesn’t have to be!  I’m going to break down simple and inexpensive steps to integrate video marketing into your content strategy.

  1. Write a list of the ten most frequently asked questions that you get from your clients or on podcast interviews  – What are you already talking about with your clients or during your interviews?  These are the topics that will make great videos!  You don’t need to reinvent the wheel and develop new content.  Use what you already have and get it out to your audience through a new medium!
  2. Set up your camera on a tripod or use a selfie stick – When I say “camera,” I’m not talking about an expensive DSLR video camera; you are not trying to win any YouTube vlog contests.  Your iPhone is fine!  I recommend using a tripod or selfie stick for stability, but you don’t need to invest in a fancy backdrop.  Film where you are, wherever you are!   In the office, for a walk in your neighborhood, at a conference…inject your personality and give your audience a glimpse of the spaces that inspire you.
  3. Film two-minute videos answering your 10 faq’s – 2 minutes…is that a typo?  NO!  Keep your videos short and to the point.  Your audience is there for your content, so give it to them in a quick, powerful video.  Not only does this help your audience to stay focused and access your content, but it makes the job much simpler for you!  You don’t need to craft a long 10 or 20 minute video to be effective. People have short attention spans these days. Keep it short.
  4. Schedule your videos to release weekly – Release your videos on Facebook and on YouTube.  These are free mediums for your video hosting, and you can embed the videos from YouTube onto right onto your blog.

That is it! In time, I’d recommend coming up with a name for your “web TV show,” but to start, simply film several videos and get them online. Remember, if you want to see a return on your investment, then you need more content for podcast listeners to consume once they get to your website, and short, content-rich videos are an excellent way to engage new fans and followers.

 

The Power of Celebrity Positioning in Podcasting

The key to getting podcasters interested in interviewing you is positioning yourself as a celebrity expert.

The digital age ushered in the ability to publish your own books, record your own songs, create your own “on air” presence, and more.  We live in this amazing time in which you can create your own celebrity persona almost overnight. And guess what? That’s exactly what podcasters want: the ability to align themselves with celebrities.

In the online marketing world, “celebrity” is all about perception. It has nothing to do with how much money you have, the number of names on your email list, or the size of your social media following. It’s is a very smart business strategy to position yourself as a celebrity because people will pay you more money for your products or services if they perceive you to be one.

So, how do you position yourself as a celebrity? It’s very easy: Just call yourself one!  But you need two major things to back up your claims:

  1. Have ACTUAL Expertise – The underlying factor for celebrity status is expertise. Do you have a successful track record and are you an expert in your niche?  You must also be able to speak knowledgeably about your topic and provide stories and examples to back up your tips.
  2. Marketing and Branding – The only way people will believe you are a celebrity is if you are consistently and persistently marketing and delivering value. More likely than not, entrepreneurs who are positioned as celebrities have their own podcasts, video shows, blogs, newsletters (email, print, or both), and attend and network or present at live events or conferences. I speak from experience. If you consistently publish weekly podcasts, videos, blogs, emails, and attend live events, you will start to feel the power of celebrity impact your business in a major way.

Celebrity – whether it’s for an actor, musician, athlete, or you – does not happen overnight. In fact, it doesn’t necessarily happen in six months or a year. But consistently continue to plug yourself, and you will start meeting people who act a little star struck. They’ll recognize you! At the very least, they’ll think or say, “Hey!  There goes Jessica Rhodes!  She’s the ROCK THE PODCAST expert!”  Build your credibility, build your celebrity, and you’ll start rocking more and more podcast interviews and grow your business in a big way.

At Interview Connections, we can get you booked on awesome podcasts that will increase your celebrity power. Contact us here!

How to Set Up Your Podcast Recording Space

Starting your own podcast does not mean you need to run out and rent space at a recording studio!  Podcasts do not need to be just like radio shows recorded in sound-proof studios. They’re certainly not the drive-by interviews of the local news in which the listener expects to hear a lot of background noise. Whether you are recording your own podcast or being interviewed on someone else’s podcasts, here are my 4 tips for setting up your recording space.

1. Set up a quiet space –  Podcasts require a quiet space. You want to make sure the listener is hearing the content and the content alone… not anything in the background.  As soon as the listener hears Mike the landscaper mowing your lawn, the mood is ruined, the listener may tune out, and your host won’t be pleased! Ideally record your interview in a quiet, small, carpeted room. The more fabric you have in your space to absorb the ambient noise, pops, and echos, the better.  Some really fantastic podcasters even record inside a closet!

2. Identify the best time of day to record – Discuss the best times to record with your host or guest since the podcast isn’t a live broadcast. Perhaps the best time for you will be in the afternoon while the baby is napping or in the evening after everyone in the house has gone to bed. Work together to determine the best mutually beneficial time for the interview.

3. Eliminate sound disturbances – Turn your cell phone off or put it on airplane mode and also ensure that your desk phone (if you have one) is muted or unplugged. Also, put Skype on Do Not Disturb. In addition to eliminating a potential sound disturbance, you don’t want these interruptions to derail your train of thought while you’re answering a question!  Turn off your fans, white noise machines, timers, alarms, etc.  If you’re recording at an office where other people might be around, make a “RECORDING!  DO NOT DISTURB!” sign for your door.  The less noise and fewer interruptions you experience, the better content you will produce and the easier the audio will be to edit.

4. Make sure your technology is working and ready – Last but not least, make sure your microphone is plugged in, your headphones are on, and you double check your settings to ensure that your computer is picking up your sound from your external microphone and not your computer’s internal microphone. I always recommend restarting your computer and making sure you have no other programs running, so you get the best recording.

These are 4 simple steps that will make a big difference in your podcast quality.  Whether you are a host or guest expert, Interview Connections can help you take your podcasting to the next level, so contact us today!