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How to Clarify your Message and Positioning with Kelly O’Neil
Tag: Podcasting
Selling to Corporate Companies with Jess Lorimer
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IC038: Challenges of Starting a Podcast with Charles Palleschi
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What Every Author Ought to Know about Podcast Interviews
You did it! You wrote your book. The manuscript is done and is in the hands of your editor. Now, it’s time to plan your launch. I know you’re tired. Writing a book is like birthing a baby; you put your heart and soul into the content and when the writing is done, you just want to take a nap.
So set your alarm, because if you don’t plan for a successful launch, no one will even know you wrote a book! […]
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Podcasting Longevity
It’s difficult to keep podcasting after three to six months when it seems like you’re not seeing an ROI and no one from your audience is engaging with you. But it takes a long time to see that ROI so how do you stick with it? Here are my top tips:
While it is important to have a podcast avatar, for me to continue podcasting, I must personally be interested in the show. If you love the topic that you’re podcasting about, you won’t have trouble keeping your show going for a long time. Most people quit their show because it either falls too low on their priority list, or they are not interested enough in the topic of the show. If you’re not into the show anymore, change up the focus of the podcast. […]
Podcast Launch Blueprint
In October 2014, I launched my podcast Rhodes to Success and then in 2015, Corey Coates and I launched our show, The Podcast Producers. Since 2013, I’ve helped dozens of podcasters launch their show by bookings great guests for their show. With this experience in mind, here my top tips for launching a podcast.
You have to know what your goal is for the podcast and be crystal clear about it. Where do you want your podcast to go? Is your goal to market your business or do you envision it becoming its own revenue-generating entity with sponsors and advertisers? You have to know what your goal is before you begin investing time and money into your effort or you will never get the results you want. […]
Podcast Blogging
People consume content in different ways, depending on their learning styles. I am an auditory learner, so if you ask me what my favorite book is, I might not have a great answer OR I’ll tell you the last book I listened to on Audible!
Not everyone is a auditory learner, some people will prefer to read or watch videos. So, in order to reach a wider audience, I advise you repurpose your podcast into multiple formats. Here are some ideas for you: […]
Video Marketing – The EASY Way
While podcast interviews may be the foundation of your content marketing plan, don’t stop there! Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience. Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc. […]
The Power of Celebrity Positioning in Podcasting
The key to getting podcasters interested in interviewing you is positioning yourself as a celebrity expert.
The digital age ushered in the ability to publish your own books, record your own songs, create your own “on air” presence, and more. We live in this amazing time in which you can create your own celebrity persona almost overnight. And guess what? That’s exactly what podcasters want: the ability to align themselves with celebrities. […]
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How to Set Up Your Podcast Recording Space
Starting your own podcast does not mean you need to run out and rent space at a recording studio! Podcasts do not need to be just like radio shows recorded in sound-proof studios. They’re certainly not the drive-by interviews of the local news in which the listener expects to hear a lot of background noise. Whether you are recording your own podcast or being interviewed on someone else’s podcasts, here are my 4 tips for setting up your recording space. […]
