You know that podcasting is a great way to reach your target market and grow your business. But which side of the mic is the right place to start – as a host or as a guest expert? While each business has its own marketing and promotion strategy, my recommendation is generally to start as a Guest Expert, and here’s why:
1. The startup costs for a guest expert are very minimal compared to hosting your own show.
To get booked as a guest, you’ll need to invest (if you have not already) in a headshot, one sheet, outreach to podcasts for interviews, and promotion. To start recording interviews as a guest, all you’ll need for equipment is a microphone. […]
One of the major reasons I hear people give for why they don’t get into podcasting is that they simply don’t have the time. I’ve talked about how to outsource your podcast production which is obviously the biggest time saver of all. The reality is, however, that outsourcing is not in every podcaster’s budget. So, I am going to share with you my top 5 time-savers for podcasting, without outsourcing. […]
So you are ready to make the leap into getting interviewed on podcasts. Congratulations! You’ve got your one sheet and headshot ready to go, and you’re off to start pitching yourself to shows. Now…where do you start? I’m going to share with you 3 resources for finding great interviews on podcasts in your niche.
Good Ol’ Google – Simple yet effective, googling the type of podcasts you want to be interviewed on is a great place to start. Try different key terms and see what you come up with. When you find a show that interests you and that you think you’d make a good fit for, make sure you really dig into their website. Does the show conduct interviews? How often? Are they currently publishing episodes? If you can’t find that information on their website, jump onto iTunes and scroll through their episodes. Make sure you are the right fit for the show AND that they are still actively producing their podcast before reaching out! […]
Everyone wants to get interviewed on podcasts and Internet radio shows but not everyone gets booked! Why not? In this episode, I talk about the 3 main reasons podcasters don’t want to have you on their show. […]
If you are getting interviewed on podcasts and Internet radio shows and you do not have a killer freebie on your opt in form, you are seriously missing out! In this episode, I will share with you why it is so important to have a targeted opt in give away so that people who hear […]
There is a lot to learn when you launch a podcast. You have to learn all the technical aspects to podcasting but you also have to figure out how to host a great interview and how to actually introduce your guest to the show. Hint: simply reading the guest’s bio word for word is not […]
The secret behind a successful interview based podcast is an awesome HOST! Great guests compliment an awesome host and when you, as the podcaster, share your personal back story and you are open about your awesome personality your listeners will become raving fans. Don’t miss this episode for great tips AND to get a sneak peek into my life as a mompreneur! […]
In my episode of Interview Connections TV this week, I answered a question from a viewer who wanted to know how I craft my emails when I book great guests for my client’s podcasts at InterviewConnections.com. Basically, he wanted to know what script I use.
The reason I was excited to answer this question in my video as well as in this blog post is because there is a huge misconception out there that a scripted email works. And in reality, it’s just flat out ineffective. Well, let me step back. You will book podcast guests with a form email. But the rate at which you will be successful will be a lot lower! […]
When you host a podcast, you spend a lot of time on technical tasks (creating, producing and editing), interviewing guests, and updating your podcast website. You do this all to build a large audience of people who will follow you, become raving fans, and hopefully buy your products or engage your services!
But if you don’t do a few key things to engage your audience, you will have a passive audience, not an engaged one. […]