Interview Connections Archives - Interview Connections

Podcasting Longevity

Posted on January 12, 2017 (March 30, 2022) by rockthecast

It’s difficult to keep podcasting after three to six months when it seems like you’re not seeing an ROI and no one from your audience is engaging with you. But it takes a long time to see that ROI so how do you stick with it? Here are my top tips:

While it is important to have a podcast avatar, for me to continue podcasting, I must personally be interested in the show. If you love the topic that you’re podcasting about, you won’t have trouble keeping your show going for a long time. Most people quit their show because it either falls too low on their priority list, or they are not interested enough in the topic of the show. If you’re not into the show anymore, change up the focus of the podcast. […]

How to Set Up Your Podcast Recording Space

Posted on December 1, 2016 (March 30, 2022) by rockthecast

Starting your own podcast does not mean you need to run out and rent space at a recording studio! Podcasts do not need to be just like radio shows recorded in sound-proof studios. They’re certainly not the drive-by interviews of the local news in which the listener expects to hear a lot of background noise. Whether you are recording your own podcast or being interviewed on someone else’s podcasts, here are my 4 tips for setting up your recording space. […]

Action Steps to Take After Your Podcast Interview

Posted on November 24, 2016 (April 26, 2023) by rockthecast

Just because you’ve finished recording your podcast interview, doesn’t mean the work is over. There is much more to do following the interview if you are to successfully leverage the power of podcasting! Here are the two most important actions steps to take immediately after you record your interview: […]

What Makes A Good Podcast?: How To Make Your Podcasts More Conversational And Have People Truly Listen To Your Content

Posted on November 10, 2016 (October 21, 2022) by rockthecast

Some of my favorite podcasts are the ones where I feel like a fly on the wall in a room where two people are having a great conversation. But making your podcast conversational is not something that always comes naturally. Here are 4 tips on making your podcast interviews more conversational. […]

4 Things That Make a Podcast Good

Posted on November 3, 2016 (March 30, 2022) by rockthecast

It’s hard to put your finger on exactly what makes a podcast good, but when I listened to Erik Newton’s interview on Jason Havey’s podcast, Spinning Logic, that’s exactly what I heard: a really good podcast. Here’s what I came up with:

It keeps you listening in your car even after you reach your destination. I usually listen to podcasts when I’m driving and I know a podcast is really good when I get home and I don’t want to get out of the car and stop the podcast! When I was listening to Spinning Logic on the way home from my office, I sat in my driveway, not wanting to turn off Erik telling his story of the Tibetan guide! […]

Setting Clear Expectations

Posted on October 28, 2016 (March 30, 2022) by rockthecast

No matter what strategies you are using to grow your business; podcasting, hiring a business coach, attending a conference, trying a new marketing channel, etc., it is absolutely essential that you set clear and realistic expectations. Without setting clear expectations right from the get go, you will find yourself frustrated along the way simply because most investments you make in your business do not deliver immediate results. Without setting clear expectations, you might become a marketing quitter! […]

How to Find a VA To Help Leverage Your Podcast Interviews

Posted on October 20, 2016 (May 9, 2023) by rockthecast

If you listened to episode 112 of Rhodes to Success, you know that leveraging the power of your podcast interviews takes a lot more work than simply recording an interview. Not only are you booking, preparing for and recording great interviews, you are marketing and promoting them as well. The tips I gave you in episode 112 of my podcast are likely overwhelming unless you have an amazing VA on your team to help you with the process. So, how do you find a great VA? Here are some tips:

Referrals – Ask your friends in business, colleagues, peers, mentors, etc., who they can personally recommend. It is better to work with a VA who has worked with someone you trust. […]

Who is Your Podcast Avatar?

Posted on October 13, 2016 (March 30, 2022) by rockthecast

It’s impossible to run a successful business without knowing who your target market is, and the same is true with podcasting! Whether you are a podcast host or guest expert, you need to identify your ideal listener if podcasting is going to be a successful medium to grow your business. Here are my tips for identifying your podcast avatar and integrating it into your podcasting strategy.

Align your avatar with your goals – What is your goal with podcasting? Are you hoping to grow your email list or increase enrollment for your online course? Maybe you want to fill the open slots in your coaching program. Whatever your goal may be, think of the most ideal person you want fulfilling those goals for you. […]

How to Write Interview Questions for Your One Sheet

Posted on October 6, 2016 (March 30, 2022) by rockthecast

When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit. A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview. […]

What to Do if a Podcaster is Making You Jump Through Hoops to Schedule

Posted on September 29, 2016 (March 30, 2022) by rockthecast

A recurring theme I am seeing in the feedback I get from our guest expert clients at Interview Connections is that podcast hosts are making it more and more difficult to schedule interviews. Here are the most common mistakes I’m seeing podcast hosts make when they are scheduling guests and what hosts should be doing instead. […]

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