A lot goes into podcasting; from coming up with an idea for an episode, booking the guests, preparing for the interview, editing the recording, writing the show notes, designing the graphics, posting to your host and website…. And then after all that, if you want anyone to listen, you have to market it!
Here are a few ways you can market your podcast for free! […]
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At Interview Connections, we work with dozens of successful entrepreneurs and book them on podcasts as a guest expert. Getting interviewed on podcasts is an incredibly effective way to grow your business because they’re all about relationships. You can be the best at what you do and you can be an expert, but in business, you will be able to charge more for what you do, and you will get more clients and customers when you have strong relationships with people in your niche.
Getting interviewed on podcasts is just the beginning of these relationships! Here are 5 things you should do to get a return on investment on podcast interviews and grow your business. […]
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In Michael Stelzner’s opening keynote at Social Media Marketing World 2015, he talked about the power of podcasting and he told his 2,000 attendees that getting interviewed on other shows as a guest is a great way to market your business!
Here are 5 things you need to be a great podcast guest: […]
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When we start working with a new client at Interview Connections, our first question is always ‘how often will you release an episode?’ Will it be once a month? Every other week? Weekly? Twice a week, three times a week or… Dare I say it, daily?
And usually, we hear an answer followed by a reason like ‘… Because it seems like the most successful podcasters release x podcasts a week.’ Or ‘….Because if I release x number podcasts a month than I’ll get more downloads.’ […]
Did you start podcasting because it’s a great way to market your business and connect with your audience? I sure did! Podcasting was something I wanted to do for a while but was afraid to get started out of fear of not being good enough. What keeps me going and what motivates me to keep producing consistent weekly episodes is not the fact that it’s a smart way to market Interview Connections and provide value, but because I truly enjoy it!
I don’t care how much money you make doing something in your business, if you don’t enjoy it, you won’t last. You’ll burnout, quit, and your business will suffer. […]
It’s never been easier to become a member of the media than it is today. If you’ve got recording software, a microphone and an Internet connection, you can have your very own podcast or Internet radio show where you interview experts and establish yourself as an authority figure.
If you do not properly prepare for your interviews, however, you will quickly lose respect and listeners, and guests will speak poorly of you. […]
On April 6th, 2015, Corey Coates (co-founder of PodFly Productions LLC) and I launched The Podcast Producers, a 10 episode audio series focusing on subjects related to the art and business of podcasting! In this show, we bring a polished, journalistic, audio experience to present a multifaceted insight into the world of podcasting and the personalities who produce them.
In addition to encouraging you to subscribe and listen to the show, I want this blog post to highlight some tips on podcasting; some things that Corey and I did that made this show stand out in the podcasting community. Would you like people asking you when your show is going to be live before you ever launch? Do you want your guests enthusiastically promoting your podcast when it’s live? These are just some of the things that have been happening for Corey and I with the launch of The Podcast Producers! Below are three things we did that I encourage you to implement in your podcasting journey as well. […]
If you want to have a successful, well respected and highly recommended podcast, then you need to make it super easy for your guests to get booked and scheduled! After all, if your guests enjoy their experience not only during the interview but before and after the recording, they’ll become a raving fan and brand ambassador for your podcast.
First, make sure your ask is clear and specific and they have an understanding of what you want to talk to them about during the interview. A confused guest is a frustrated guest! […]
One of the most challenging and time-consuming aspects of having a podcast is coming up with great content. To help solve this problem, many podcasters choose to interview guests on their show so they don’t need to personally come up with new and fresh content every episode. But where do you find guests? And most importantly, how do you find GREAT guests!?
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In my videos, emails, this blog and my podcast, I teach you about podcast etiquette; how to pitch a podcaster, how to book great guests and have a great show that builds your business. This weekend, a podcaster sent me a message requesting me to be a guest on their show. I took a quick look at their site and thought, sure! Next, I asked the person to email me because Facebook messages can’t be marked ‘unread’ and since I was reading it on my iPhone I didn’t want to lose the request. Well, their response was “Well, we’re booked out until June and the real reason I wanted you on my show is so you’d support my show and hopefully interview me on yours.” […]
