Focus on Listener Retention over Acquisition

rockthecast | Jun 4, 2014


I’ve learned from the book Stick like Glue by Jim Palmer the importance of client retention. Focus more on making your current customers and clients happy and you will have higher profits, faster. As a podcaster, focus more on making your current listeners happy, and your download numbers will get higher, faster.


Having 10 people download every episode in your first month, for a weekly podcaster, is 40 downloads. Alternatively, if your listeners’ only listen to one episode a month, you need 40 individuals downloading one episode each to get to 40 downloads. So, yes, it’s much easier to get higher downloads faster when you focus on making your current listeners so happy that they subscribe and tune in every week!

So, what can you do to make your listeners happy and entice them to download every episode you produce? Listen to them and give them what they want! Send a survey to learn what guests they want to hear from and interact on social media. For more tips on how to engage with your audience, check out this blog post!


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