You can be interviewed 10 times a month on various podcasts, share your story and give valuable, actionable content to thousands of people but if you are not planting seeds throughout your interviews and leaving listeners with a call to action, you won’t see a return on your investment.
What do I mean by planting seeds? Well, you have to think strategically about how you are responding to the host’s questions. For example, let’s say you wrote a book about Facebook marketing. The host asks you, “How can someone grow a large following on Facebook?” Instead of just giving the answer plain and simple, give the answer and mention “I wrote in my book about one business that got 5000 fans organically without any ads.”
See what I mean? By just saying “I wrote in the book” you’re not telling people to buy it, but you are subtly reminding the listeners that “Hey if you like what I’m saying, go buy my book for more info.”
Maybe you’re a podcaster and you want to share a story about one a guest you had on the show. Say, “I interviewed Joe Schmo last week on my podcast, “The Best Podcast Ever” and he gave an amazing tip about online marketing!” By naming your podcast in this story, you are planting the seed that “Hey, if you want to hear this episode, go listen to my podcast.”
In addition to planting seeds throughout your interview, you have to end your interview with a call to action. A call to action is NOT a pitch or an offer. My call to action is: “Check out my blog at EntrepreneurSupportServices.com and if you want to get interviewed on podcasts, I definitely recommend having a one sheet you can send podcasters. I have a free template you can download on any of my websites, just enter your name and email and you can make your one sheet in about 10 minutes.”
David Hooper, who is hosting an awesome new podcast called the RED Podcast with his partner Laurel Staples, was interviewed on the Do Over show with Matt Theriault. Matt was interviewing him about his book on masterminds. This book is for sale on Amazon but at the end of the interview, David told the listeners that they can get the book for free at his website! This stood out to me as an excellent strategy because this was a huge incentive to get listeners to visit David’s website, maybe join his list and follow him on social media. Well done, David.
Want to learn more about how I can help you maximize the power of podcast interviews? Visit InterviewConnections.com/Guest and schedule a private one on one coaching call with me!