Author: rockthecast

IC050: Give to Live with Arlene Cogen

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IC050: Give to Live with Arlene Cogen

Jessica talks with Interview Connections client Arlene Cogen about working philanthropy into financial and estate planning and how to decide how much to give back. Click here to check out Arlene’s book, Give to Live.

Top 4 Benefits of Going on Shows a Second (Or Third) Time

Top 4 Benefits of Going on Shows a Second (Or Third) Time

Many of our clients at Interview Connections have become seasoned interviewees. If you feel like you’ve been on every podcast in your niche, but don’t want to stop getting booked, you should know there are huge benefits to being a repeat guest on a show you’ve already appeared on.

Here are the top 4 Benefits of going on shows for a follow-up interview:

Rapport with the Host

The ice has been broken! If you were a friendly and engaging guest (and we know you were!) the host already knows, likes and trusts you so your second interview will be even better. Also, in second interviews, hosts will reference back to the first interview, motivating listeners to go back and listen to your original appearance!

Engaged Audience

A podcast that has been publishing content consistently for a year or more is going to have a bigger and more engaged audience now than it did during your first appearance

Returning for a part 2 will remind old listeners of who you are, and introduce you to new listeners!

The Rule of Seven

It takes 7 “touches” for prospects to take action. Listeners who heard your first interview will be more likely to take action and connect with you after hearing you for the second time.

Fresh Content

Don’t go on a show for a second time to answer the same questions. That would be silly and repetitive. When we pitch you to a “repeat” host, we’ll showcase what NEW content you can share with their audience. Sharing a new book, project, or topics you didn’t get to in part 1 will ensure the content is fresh is valuable for old and new listeners.

You can learn more about podcast interviews by listening to Rock the Podcast, available on Apple Podcasts or Stitcher Radio!

Work with Interview Connections by applying at InterviewConnections.com/apply

IC049: The Art of Allowance with John Lanza

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IC049: The Art of Allowance with John Lanza

Live from FinCon Orlando 2018, Jess and Margy talk with John Lanza about teaching kids money sense. Congratulations on your raise, Nathan Rhodes. If you want to teach your kids about money, check out Money Mammals.

IC048: Podcast Interviews for Coaches and Consultants

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IC048: Podcast Interviews for Coaches and Consultants

On today’s episode, Jess and Margy explain why coaches and consultants are great candidates for being interviewed on podcasts.

Benefits of Podcast Interviews for Coaches/Consultants:

  • This is a high end networking strategy! Each host who interviews you is a potential client. Before anyone hires a coach or a consultant, they need to trust that person and podcast interviews are a great way to build trust with people.
  • Exposure for your business – The more you get interviewed on podcasts, the more well known you’ll be to your target market. For example, if you’re a coach for women entrepreneurs leaving corporate, we’ll book you on podcasts that that kind of female is listening to. When they see you popping up on a bunch of shows they like, they’re more likely to want to work with you.
  • Search Engine Optimization – When you are interviewed on podcasts, you will get a link back to your website in the show notes. The more backlinks you have to your website, the higher up your site will be in Google search results.

How to get Coaching Clients from Interviews

  1. Focus on the host – When we work with coaches and consultants at Interview Connections, we get super clear on who their ideal coaching client is, and we find shows that are hosted by that kind of person. Build a great relationship with the host and they’re the most likely person to want to hire you as a coach.
  2. Create a community and invite listeners to join. In my experience and opinion, people hire coaches/consultants for the communities they have created. We became a coaching client of Ali Brown because she’s created a community of 7 figure women entrepreneurs and that is who we want to network with and learn from. Our client Heather Dominick has created the Highly Sensitive Entrepreneurs community and people become a coaching client of hers because they want to be around other HSEs. Heather has been a client for over a year and every month she sees people join her community who heard her on a podcast.
  3. GIVE IT TIME – Be patient and manage your expectations. You need to stick with this strategy for at least 6 months to know if it’s working for you.

Click here to listen to Jessica’s episode of Marketing Speak.

IC047: 7 Tips for Podcast Advertising

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IC047: 7 Tips for Podcast Advertising

In this episode, Jess and Margy share some tips for getting a paid sponsorship for your podcast. Getting clear on your target audience, knowing what products or services your listeners need recommendations on, putting together a media kit about your show, and knowing how to price and structure packages are all things you can benefit from when seeking a sponsor. To order some really cute tops, visit CarlyJeanLosAngeles.com

BONUS: Interview with Jess and Margy on Journey to There

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BONUS: Interview with Jess and Margy on Journey to There

This is an interview from the Journey to There podcast. Subscribe to their podcast on iTunes at bit.ly/Journey2There

IC046: How to Market your Podcast

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IC046: How to Market your Podcast

This episode was produced by Produce Your Podcast, a production company founded by today’s guest, Traci Deforge. Traci talks about her business, business partner Russ, her own podcast (Journey to There), and how to grow your audience.

To check out Traci’s production services, click here.

Jumping through Hoops, or Working Together?

Have you ever felt like a podcaster is making you jump through hoops in order to be a guest on their show? When you’re busy running your business and getting interviewed several times per month, additional requests from hosts can feel like a burden. These requests may occur to you as hoops to jump through, when in reality, they are likely the very things that will help your interview be found by more listeners.

Let’s take a look at some of these hoops:

“Subscribe to my podcast”

A podcast host wouldn’t be doing their job if they didn’t ask you or anyone else they interacted with to subscribe! When more people subscribe, more people listen. Now, do you HAVE to subscribe? No. I don’t expect you to subscribe to every single podcast you appear on. Your phone would run out of storage pretty quickly! What you can do though, is download a couple episodes, listen, and if you like show and want to keep listening, then subscribe.

“Rate and review my podcast on iTunes”

Podcast hosts may ask you, as their guest, to leave a rating and review on iTunes for a couple of reasons. First, they want your feedback! By listening and leaving a review, you can leave your honest opinion about what you like and don’t like about their podcast. That being said… if you’re about to be interviewed on their show, I’d keep it to positive reviews only!

Second, by leaving a review on iTunes, you may help their podcast rise in the rankings. It’s worth mentioning that there is no clear science on how shows are ranked in iTunes, but many hosts believe that reviews help their chances of being found by more listeners. And let’s face it, you want more listeners to hear your interview, right?!

“Follow me on social media!”

Podcast interviews are all about building relationships with other entrepreneurs in your industry! Following the hosts on social media isn’t a hoop you have to jump through, it is an opportunity to build your network, deepen your relationship with them and stay on their radar.

“Promote your interview on social media and to your email list”

To fully leverage the power of podcast interviews, you should absolutely be promoting your appearances! I’m not saying you have to spam your email list or be constantly sharing your interviews on social media, but what I am saying is that promoting your interviews will help you see more results because it helps position you as an in demand expert to your current followers.

So remember, when you help podcast hosts grow their audience, they will help you grow your’s!

Are you ready to get interviewed on podcasts? Apply here to work with us at Interview Connections!

IC045: Getting Interviewed as a Medical Intuitive

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IC045: Getting Interviewed as a Medical Intuitive

Julie Ryan, an experienced entrepreneur with the business credentials to impress anyone, also has the ability to communicate with people and pets (both living and deceased). In this episode, she talks with Jess and Margy about her experiences getting booked on shows as an Interview Connections client and how she goes on podcasts to talk about “woo-woo” topics.

Resources MentionedAskJulieRyan.com

Podcast One Sheets

Podcast one sheets are super important when you’re getting booked on podcasts! They serve two main purposes. First, they communicate to podcast hosts why you are a great fit for their podcast. Second, they give podcast hosts everything they need to be prepared for an interview with you.

Since our founding in 2013, we’ve created hundreds of one sheets and when we talk to podcast hosts, they always tell us how much they love them!

Here are the key elements of a podcast one sheet:

– Headshot

Choose a high resolution photo where you look friendly and inviting. Headshots where you’re smiling and making eye contact with the camera tend to work best.

– Bio

Your bio should be written in third person so the host can easily read it as your intro to the podcast. Be sure to include your biggest accomplishments here so you show your credibility but stay away from subjective language. For more info on that, watch this video.

– Interview Topics

Your one sheet should include a bullet pointed list of topics that podcast hosts could interview you about. These should be more broad than a specific question but targeted enough so the host can see how your interview will bring value to their audience. If you’re an author, you can get great interview topic ideas from the table of contents of your book!

– Interview Questions

This is your opportunity to set yourself up for success on podcast interviews! What do you want hosts to ask you? Write questions that will set you up to talk about what will bring the most value to your target audience.

– Contact Info  

Be sure to include your email, phone number, website and social media links. We also recommend including your Skype name since most hosts will interview you via Skype.

Check out some examples of Podcast One Sheets designed by Interview Connections:

 

 

 

 

 

We strategize with our clients on their positioning and branding and create their one sheets for them! To work with us on your podcast interview strategy, apply today!