Author: rockthecast

Launching and Promoting your Book

In this Zoom call, I was joined by Julie Broad, founder of Book Launchers to facilitate a Q&A about how to successfully launch and promote your book.

Watch the replay of our call to learn:

  • What Book Launchers does and how many books you can expect to sell by going on a live tour across the country
  • What Interview Connections does and how podcast interviews can help with your book launch
  • How to get on bigger podcasts when you don’t meet their criteria
  • Tips for writing an effective pitch
  • How to know if you’re ready to handle the pressure of being on a big show
  • Ways to set clear expectations with the host so you are set up for success
  • How to get exposure for your book in magazines and at events
  • How many months before your book launch you should start getting booked for podcasts
  • What is a one sheet?
  • How to get on podcasts when your topic is super niche
  • Are there a lot of podcasts for Christian books?
  • Service options with Interview Connections and Book Launchers  

 

Links mentioned:

Interview Connections

Book Launchers

Mompowerment  

Money for the Rest of Us

Pat B. Freeman

Top 7 Reasons to Hire an Agency to Book Podcast Interviews

Getting booked on podcasts as a guest expert has enormous benefits for your branding and marketing strategy. Podcast interviews are great for your search engine optimization, lead generation and building relationships with referral partners in your niche.

The most effective way to go about getting yourself booked on podcasts is to hire a podcast booking agency. Hiring an agency that specializes in booking podcast interviews will save you time, money and get you the results you need faster.

Here are the top 7 reasons to hire a podcast booking agency:

1. Connections

When you hire an agency to represent you to podcast hosts, you are not only investing in their time to pitch you, you are also benefiting from the existing connections they have with podcast hosts who have interviewed other clients they represent. Our Booking Agents at Interview Connections have strong relationships with podcast hosts so as a client, you’ll be on the fast track to getting booked on leading podcasts in your niche.

2. Save Time

When you hire a podcast booking agency like Interview Connections, you are benefiting from the years of training our staff has in booking guest experts on top podcasts. Hiring an in house employee or virtual assistant to book you on podcasts will cost you a lot of time and money because you’ll need to spend time training and managing them or you’ll need to invest in someone else on your team to train and manage them.

3. Consistency

When you hire an agency to get booked on podcasts, you never have to worry about the headaches that come with staff turnover! Booking agencies like Interview Connections keep excellent records of all clients so you’ll always get great interviews regardless of employee turnover at your business or the agency.

4. Specialized Expertise

Pitching podcasters requires a very specific approach. A templated, scripted pitch will not cut it and unfortunately that’s what podcasters are getting from most in house team members who are pitching their bosses. Booking agencies know what podcasters want to see in a guest expert and they know how to write a pitch that gets a yes!

5. Positioning

Successful, in demand guest experts don’t try to cut corners or save a few bucks by having an assistant get them booked. By hiring a leading booking agency to represent you as a guest expert, you will be positioned in a way that has hosts excited to meet you and feature you to their audience.

6. Strategy

One of the biggest reasons to hire an agency to represent you is for the opportunity to strategize on who your target audience is and what interview topics and questions will get you booked on the right podcasts for you. When pitching podcast hosts, a lot of assistants and employees make the mistake of focusing on what the guest’s business sells and what the guest wants to promote. Podcast booking agencies understand that a successful pitch focuses on what value the podcast’s listeners will get from hearing the interview

7. Impact

This reason is less about all agencies and more about working with Interview Connections! One of our biggest values is compassion towards people and animals so we regularly contribute to non profit organizations that work on issues close to our hearts.

If you are ready to take your business and your brand to the next level, click here to apply to work with Interview Connections to get booked on podcasts!

IC043: Guesting, Hosting, and Consistently Posting with Kevin Bupp

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IC043: Guesting, Hosting, and Consistently Posting with Kevin Bupp

 

Cassi is leaving the Interview Connections team, so for her last episode of RTP, she and Alex talk with Kevin Bupp about what it’s like being on both sides of the mic. Kevin discusses his experiences being a guest and a host, how he manages his time when it comes to podcasting, how important it is to be a guest expert, and how he has managed to develop such a successful show with zero marketing.

Resources Mentioned:

Real Estate Investing for Cash Flow

We Know What You Did on Fear Street

IC042: How to Grow A Coaching Business with Mariko Briley

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IC042: How to Grow A Coaching Business with Mariko Briley

 

Interview Connections client and business consultant Mariko Briley talks with Jess and Margy about how she has grown, automated, and generated leads for her coaching business, and gives advice on what you can do to grow your own.

Resources Mentioned:

Mariko Briley

Costantino’s Venda Ravioli

IC041: How I Made Back 8x What I Invested with Interview Connections with Tanya Conner-Green

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IC041: How I Made Back 8x What I Invested with Interview Connections with Tanya Conner-Green

 

Tanya Conner-Green has been a client of ours for six months and has already made back 8x what she has invested with us, and she received this ROI before her interviews went live. In this episode, she tells Alex and Nathan how she made that happen and what she does to always make sure she’s the best guest she can be.

Resources Mentioned

How We Hustle Podcast

Whole Hearted Business Coach

When Will I See Results?

When Will I See Results?

How soon after signing up with Interview Connections will my interviews go live? In other words, how soon will I see results?

This is a common question I’m asked on the initial consultation call with new Interview Connections clients and I get it: you’re excited! You have a clear goal in mind and you’re anxious to see results. Podcast interviews require patience because each interview you do is a high quality, produced show that will be available online for listeners to download for months and years to come!

That being said, let’s talk about when you will see results with your podcast interviews, and what kinds of results you can expect to see.

Timeline

Discovery Process: Week 1-4

As a client of Interview Connections, you’ll first experience our Discovery Process which lasts roughly 3-4 weeks. First, we do an intake call where we learn your story and goals, and then a week or so later, we have a one hour strategy call to get clear on how we’re positioning you to podcast hosts. On the strategy call, we talk in depth about the topics and questions for your one sheet and our agents get educated on your business model and who your target audience is. Next, we create your one sheet (including the copy and graphic design) and finally, we present you with a list of podcasts to approve.

Some experts want to sign up and get pitched the next day, and while that timeline is satisfying to the entrepreneur who flies by the seat of their pants, it’s not a recipe for success. I don’t know about you, but I wouldn’t feel comfortable being represented by someone who hasn’t taken the time to really get clear on my message and my goals which we have found does not happen in just one call.

Pitching & Connections: Weeks 5-8

After we complete our Discovery Process, we start pitching you to your approved list of podcasts. Podcast interviews are in high demand, and hosts (even those who launched a show this month) are getting pitched by guest experts who want a spotlight on their stage. Interview Connections has been around since 2013, so our relationships with podcasters run deep, which is great news for you because we can often get responses fairly quickly when we pitch. Our clients typically get their first few bookings within the first 2-3 weeks of our pitches going out.

Recording Interviews and Interviews Going Live: Week 8+

You’ll be recording your interviews anywhere from 2-6 weeks after you are connected with the host and recording the interviews is the most exciting part! Not just because it’s a privilege and a joy to have the opportunity to share your story, but because you are now developing new relationships with fellow entrepreneurs in your industry: the podcast hosts.

“I consider it a privilege to share my story” –Nik Hawks on Rock The Podcast

Our client Tanya Conner-Green got an 8x return on her investment with Interview Connections from her relationships with the podcast hosts alone! That’s right, before an interview ever went live, she generated over $18k in revenue for her business by using our services.

So don’t get caught up in the audience size or download stats. If you focus on your relationship with the podcast hosts, you’ll see results fast.

Remember that every podcast host has a different production schedule. Some hosts air interviews they record within a week or two after recording, and others have a backlog of several months.

In my experience, when you deliver immense value to the audience and you cultivate a relationship with the presence of gratitude, you can ask them to air the interview at a specific time. This is especially helpful when you have a book launch and you want your interview to be published on a particular week.

Are you ready to get results from podcast interviews? Work with Interview Connections! Apply today.

IC040: Podcasting Killed the TV News Star with Erica Mandy

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IC040: Podcasting Killed the TV News Star with Erica Mandy

 

Erica Mandy had a career in broadcast journalism when she decided to leave it all behind to start her own podcast news network, the NewsWorthy. In this episode, she talks with Alex and Cassi about what inspired her to start podcasting and what marketing strategies she’s implementing that are rapidly growing the popularity of her show. And if you’re thinking about podcasting or are new to the medium, Erica gives great advice on how to get your show going.

Resources Mentioned:

the NewsWorthy

Womensplaining

Fan of the Band

We Know What You Did on Fear Street

Benefits of Getting Interviewed on Podcasts

If you’re a coach, consultant, finance expert, or agency owner who is building a personal brand, you’ve probably thought about getting interviewed on podcasts. The obvious benefit to getting featured in major media outlets like Entrepreneur, Inc, and Forbes is the credibility that comes with aligning your brand with theirs. Just look at how we reacted to a mention in Forbes:

What are the benefits to being interviewed on podcasts? They’re smaller and most podcasts are not household names. Getting interviewed on podcasts is not for your ego or bragging rights; this strategy is for entrepreneurs who are in it for the fortune, not the fame.

Search Engine Optimization (SEO):

Getting interviewed on podcasts is an easy and inexpensive way to get backlinks to your website all over the web. I’ve been interviewed on dozens of podcasts and due to that media exposure, InterviewConnections.com has been mentioned in dozens of articles and blog posts, including Forbes and Entrepreneur. Now, when people are searching for podcast interview solutions, our website floods the first page of Google results.

New Relationships:

Our client, Tanya Conner-Green, has seen an 8x return on her investment working with Interview Connections. Not because of how many listeners have heard her podcast, but because of the relationships she’s formed through the connections we’ve made for her with podcast hosts.

When you get interviewed on podcasts, you leave each interview having new relationship with a fellow entrepreneur in your industry: the podcast host! So much can come from relationships in your industry: referrals, new clients, JV opportunities, and great friends.

Brand Building:

“Brand Building is generating awareness, establishing and promoting company using strategies and tactics.”* By getting interviewed on podcasts at least once a week, you’re getting in front of thousands of new leads a month.

In addition to getting exposure for your company, getting interviewed on podcasts also endears listeners to you. By listening to you have a conversation with a podcaster they already like, they get to know your personality and will be more likely to want to work with you.

Bonus Benefit: Sales!

The top three benefits of getting interviewed are SEO, new relationships, and brand building, and one major bonus benefit to getting interviewed on podcasts are new sales! But keep in mind, most listeners will not become your client right away. The first interview they hear with you is like the first date, and they’re not ready to get married. But love at first site is a real possibility, so another major bonus benefit is getting new clients!

If you’re ready to get interviewed on podcasts, fill out an online application to work with us at Interview Connections! We can strategize with you, create your one sheet, and give you a list of shows to approve before any pitches go out. Apply today!

*https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/13022-brand-building.html

IC039: The Privilege of Sharing Your Story with Nik Hawks and Lee Selman

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IC039: The Privilege of Sharing Your Story with Nik Hawks and Lee Selman

 

Nik Hawks and Lee Selman (Paleo Treats co-founders, power couple, and Interview Connections clients) talk with Margy and Alex about the benefits they’ve seen from being guest experts, what makes a great interview from the guests perspective, and how they don’t get tired of retelling the same stories over and over again on multiple podcasts. They also offer some international travel suggestions, including a recommendation of a trek in Patagonia.

Resources Mentioned:

Paleo Treats

Donate to the Companion Animal Foundation

Find Partners You Can Be Proud of

Find Partners You Can Be Proud of

 

I started my business in 2013 when I had my first child because I wanted to be a stay at home mom. My dad, Jim Palmer is a serial entrepreneur and as a business coach (and a proud dad!) he was thrilled to help me start my entrepreneurial journey. My dad was my first client and I soon became a client of his when I joined his Dream Business Mastermind. We weren’t business partners technically, but we were proud of one another.

Having pride in the people you hire, the people who hire you and the people you become actual partners with is a key factor in succeeding and actually enjoying your business.

Pride: a feeling of deep pleasure or satisfaction derived from one’s own achievements, the achievements of those with whom one is closely associated, or from qualities or possessions that are widely admired.

 

The company I founded in 2013, Interview Connections is the leading booking agency for podcasters and guest experts. We were the first agency of it’s kind and continue to be the leader with a team of 5 in house employees and 2 owners (Margy Feldhuhn and myself, Jessica Rhodes) Having pride in the clients we serve has been a huge factor in our growth and success as a booking agency.

We often joke that we ‘stage mom’ our clients because when we see them speak or perform their podcast live, like Jen Briney did at Podfest 2018, we are right there in the front row taking pictures, videos and telling everyone about them!

We joke, because it’s a funny comparison to Mean Girls, but it’s true! When you are proud of your partners, meaning anyone you’re working with – clients, employees, vendors, contractors, and co-owners, you exude confidence and success! Your energy attracts people who want to work with you.

How do you find partners you can be proud of? It’s simple: Have clear values and operate your business with integrity. Then find partners who shares your values and operate with integrity!

 

Here at Interview Connections, Margy, myself and our team value commitment, authenticity, creativity, humor, and compassion.

When we have clients who share these values and operate with integrity, we all succeed!

If you share our values, we would love to stage mom you to success! Apply now to be a client of Interview Connections and we’ll set up a call to chat!