The Importance of Engaging with Your Individual Listeners

Download stats aren’t just numbers. They represent real, live people listening to what you have to say. But whether your show gets 100,000 downloads or 100, you need to engage with your listeners on an individual basis. If you don’t, you are missing out on the opportunity to grow your audience and your business. Here are 3 tips for engaging on an individual basis with your listeners: […]

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4 Things That Make a Podcast Good

It’s hard to put your finger on exactly what makes a podcast good, but when I listened to Erik Newton’s interview on Jason Havey’s podcast, Spinning Logic, that’s exactly what I heard: a really good podcast. Here’s what I came up with:

It keeps you listening in your car even after you reach your destination. I usually listen to podcasts when I’m driving and I know a podcast is really good when I get home and I don’t want to get out of the car and stop the podcast! When I was listening to Spinning Logic on the way home from my office, I sat in my driveway, not wanting to turn off Erik telling his story of the Tibetan guide! […]

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Can you tell me about the audience size of the podcasts?

Can you tell me about the audience size of the podcasts?

No.

Okay, I guess my blog should be longer than one word.

But when I am asked by clients “Can you tell me about the audience size of the podcasts you book me on” my answer truly is no! I cannot tell you because download stats for podcasts are not public. The only people who truly know the size of a podcast’s audience are the people who can access their media hosting account. […]

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How to Produce a More Compelling Podcast

There is no shortage of marketing advice out there for increasing your podcast’s download numbers or making it to the top of the iTunes charts. What truly makes a great podcast that attracts listeners, however, is a highly produced, high quality show with compelling content. Here are some simple yet high impact tips that will help you #RockthePodcast! […]

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The Ratings Revolution

“If you could do me a favor, leave a rating and review for my podcast on iTunes!” A very reasonable request from almost every podcaster out there. Unfortunately, when a host makes this request, there are some who will want to oblige by quickly jumping onto iTunes, giving 5 stars, and leaving a comment like “Love this show! You nailed it!” The kicker is, they have never even listened to an episode!

So, what we, as podcast consumers are left with are falsely inflated stats, disingenuous reviews, and no trusted forum for real podcast ratings. Friends, I think it’s high time for a ratings revolution…and the revolution starts with YOU. […]

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Focus on Listener Retention over Acquisition

I’ve learned from the book Stick like Glue by Jim Palmer the importance of client retention. Focus more on making your current customers and clients happy and you will have higher profits, faster. As a podcaster, focus more on making your current listeners happy, and your download numbers will get higher, faster. […]

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The Leaderboard – A fantastic idea for podcasters

I’ve gotta tell you, I was extremely humbled and excited to hear from my friend and client, Gene Hammett when he emailed me to share that I was number 1 on his podcast leader board, which means I had gotten more downloads than any other episode!

A leader board is a new idea that I’ve been seeing pop up on podcast websites. It spotlights the top 5 guests with the most downloads and I have to say…I really love this idea! […]

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Forget Statistics!!

I work with a lot of entrepreneurs booking them as guest experts on other podcasts and there is a common misconception that many people have…

A lot of entrepreneurs think that when deciding on whether or not they should appear on a podcast as a guest, the most important thing they should consider is how many listeners the show has. Although appearing on a very succesful show is of course very beneficial for you, I encourage everyone not to use statistics as a deal breaker. […]

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How To Increase Your Podcast Downloads Using Pinterest

I have found an amazing strategy in using Pinterest to increase the number of downloads and subscribers to my client’s podcast.

Do you want to know what it is? Ready? I’ll pull back the curtain here…. “JUST ASK!”

Well, there’s a bit more to it than that but quite honestly, it’s not that complicated. Here are some basic steps you can take to use Pinterest to increase your podcast downloads and subscribers. […]

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