Guest Interviews Archives - Page 2 of 3

List Building Tips for Podcasters

Posted on August 18, 2016 (March 23, 2022) by rockthecast

Whether you have your own podcast or you are getting interviewed as a guest expert, one of the great benefits you’ll experience is building your email list. In order to have the maximum number of listeners opt-in to your list, you need to have a killer landing page with the following elements:

1. A simple URL. At some point during your interview or podcast, take the opportunity to direct listeners to a clear, simple URL. Remember, most people are listening while in the car, at the gym, etc. so they may not have the opportunity to write down what you are saying. Make it logical, short, and easy to remember. […]

How to Introduce a Guest on Your Podcast

Posted on August 11, 2016 (November 18, 2022) by rockthecast

When you have an interview-based podcast, there is going to be a time in your show when you introduce your guest to your audience. It’s easy to fall into a rut of just reading their standard bio from their one sheet and moving on to the interview. But if you really want to entice your listeners right from the start of your show, take your intros to the next level and get personal.

Why are you excited to have this guest on your show? That’s what your audience wants to know. Because if you’re not excited to interview your guest, your audience isn’t going to be excited to listen! Share with your audience how you met the guest or how you personally connected with their story or content […]

How to Select the Right Topics for Your Podcast Interviews

Posted on July 21, 2016 (November 18, 2022) by rockthecast

You believe in the power of podcasting to grow your business and you’re ready to start getting interviewed on podcasts yourself. With the huge number of shows and topics out there, how do you know which topics you should be interviewed about? Here are three ways to determine your guest expert interview topics.

1. Know why you are getting interviewed – First and foremost, you need to identify your goal for doing interviews. Are you hoping to grow your email list? Do you want more buyers for your online course? Having a clear goal in mind will help you focus your topic list down to drive listeners to what you want them to do most. […]

What Podcasts Should I Be a Guest Expert On?

Posted on July 14, 2016 (March 30, 2022) by rockthecast

With the exploding popularity of podcasts in recent years, there are thousands of interview-based podcasts on iTunes. When you’re using podcast interviews to grow your business, it can be difficult to know which shows you should be a guest expert on. Contrary to popular belief, “big” shows with huge download numbers are not [necessarily!] the answer. Before you start sending mass pitch emails to every podcast you can find, reach about these four criteria so you know if the podcast is a good fit for you. […]

How To Use Social Media to Promote Your Podcast Interviews

Posted on July 7, 2016 (March 30, 2022) by rockthecast

Once you #RockthePodcast with some great podcast interviews, it’s time to help spread the word and get your message out there! While podcast hosts will most likely be promoting your episode on social media, it is important that you do your own promotion if you want to get the greatest ROI.

Here are 3 simple tips for using social media to promote your podcast interviews:

1. Consistently post your interviews. When you know your episode is live, post a link on your social media, so your followers can hear the interview. You can’t rely on the host to promote. Take the initiative and share your interviews with your social network. […]

Why Podcast Interviews Are Not Advertising

Posted on June 30, 2016 (March 30, 2022) by rockthecast

Podcast interviews are a great way to grow your business because they leverage the power of CONTENT marketing. They are not, however, a way to advertise your business. Here’s what I mean:

Podcast interviews are not a form of advertising. Podcast interviews are a form of content marketing, a strategy that focuses on providing highly valuable content in order to attract a specific audience. When a listener hears you on a podcast, they should be consuming actionable tips that they can apply right away in their business and their life. You are establishing yourself as a trusted expert that they can turn to when they are ready to buy your product or service. […]

3 Steps To Improving Your Call To Action

Posted on June 23, 2016 (February 14, 2022) by rockthecast

Without delivering a strong call to action during your podcast interviews, you’re going to miss out on a lot of the value that podcasting can bring. Here are 3 tips for crafting a killer call to action that will drive listeners to your website. Make it easy to remember– Send listeners to an easy URL, […]

How to Not Be A Jerk in Podcasting

Posted on June 2, 2016 (December 20, 2022) by rockthecast

No matter how much you plan, how much you prepare, how much you communicate, in the world of podcasting (and let’s face it, in the world in general), things will go wrong. You will get stood up for an interview, your microphone will die right as you are starting to record, your computer will crash taking all your precious audio files with it. These things are bound to happen, so what can you do to keep momentum? Be graceful. […]

Time Saving Tips for Podcasting

Posted on May 5, 2016 (December 21, 2022) by rockthecast

One of the major reasons I hear people give for why they don’t get into podcasting is that they simply don’t have the time. I’ve talked about how to outsource your podcast production which is obviously the biggest time saver of all. The reality is, however, that outsourcing is not in every podcaster’s budget. So, I am going to share with you my top 5 time-savers for podcasting, without outsourcing. […]

How to Find Podcast Interviews

Posted on April 14, 2016 (December 20, 2022) by rockthecast

So you are ready to make the leap into getting interviewed on podcasts. Congratulations! You’ve got your one sheet and headshot ready to go, and you’re off to start pitching yourself to shows. Now…where do you start? I’m going to share with you 3 resources for finding great interviews on podcasts in your niche.

Good Ol’ Google – Simple yet effective, googling the type of podcasts you want to be interviewed on is a great place to start. Try different key terms and see what you come up with. When you find a show that interests you and that you think you’d make a good fit for, make sure you really dig into their website. Does the show conduct interviews? How often? Are they currently publishing episodes? If you can’t find that information on their website, jump onto iTunes and scroll through their episodes. Make sure you are the right fit for the show AND that they are still actively producing their podcast before reaching out! […]

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Tag: Guest Interviews