Just because you’ve finished recording your podcast interview, doesn’t mean the work is over. There is much more to do following the interview if you are to successfully leverage the power of podcasting! Here are the two most important actions steps to take immediately after you record your interview: […]
It’s hard to put your finger on exactly what makes a podcast good, but when I listened to Erik Newton’s interview on Jason Havey’s podcast, Spinning Logic, that’s exactly what I heard: a really good podcast. Here’s what I came up with:
It keeps you listening in your car even after you reach your destination. I usually listen to podcasts when I’m driving and I know a podcast is really good when I get home and I don’t want to get out of the car and stop the podcast! When I was listening to Spinning Logic on the way home from my office, I sat in my driveway, not wanting to turn off Erik telling his story of the Tibetan guide! […]
When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit. A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview. […]
A recurring theme I am seeing in the feedback I get from our guest expert clients at Interview Connections is that podcast hosts are making it more and more difficult to schedule interviews. Here are the most common mistakes I’m seeing podcast hosts make when they are scheduling guests and what hosts should be doing instead. […]
The first and I mean FIRST thing you need to before you do anything else is thank the host. Show your appreciation for them opening up time on their show for you, and say “THANK YOU!” If your assistant schedules your interviews for you, please make sure they are expressing your gratitude to the host on your behalf. Having a gracious attitude will set the tone all your future interactions and for the interview itself. You could even send the host a free gift of one of your products in the mail. Just ask the host for their mailing address when you schedule! […]
If you are a host of an interview based podcast, you know the importance of having great guests on your show. These guests must not only fit within your niche topic, but also have relevant and compelling content that resonates with your target audience. Just because the market seems to be saturated with so-called “experts” and you may be receiving an abundance of pitches from them, does not mean that you are getting the right guests for your show. So how do we at Interview Connections find and book the best guests for our client’s podcasts? […]
When you have an interview-based podcast, there is going to be a time in your show when you introduce your guest to your audience. It’s easy to fall into a rut of just reading their standard bio from their one sheet and moving on to the interview. But if you really want to entice your listeners right from the start of your show, take your intros to the next level and get personal.
Why are you excited to have this guest on your show? That’s what your audience wants to know. Because if you’re not excited to interview your guest, your audience isn’t going to be excited to listen! Share with your audience how you met the guest or how you personally connected with their story or content […]
You know that podcasting is a great way to reach your target market and grow your business. But which side of the mic is the right place to start – as a host or as a guest expert? While each business has its own marketing and promotion strategy, my recommendation is generally to start as a Guest Expert, and here’s why:
1. The startup costs for a guest expert are very minimal compared to hosting your own show.
To get booked as a guest, you’ll need to invest (if you have not already) in a headshot, one sheet, outreach to podcasts for interviews, and promotion. To start recording interviews as a guest, all you’ll need for equipment is a microphone. […]
One of the major reasons I hear people give for why they don’t get into podcasting is that they simply don’t have the time. I’ve talked about how to outsource your podcast production which is obviously the biggest time saver of all. The reality is, however, that outsourcing is not in every podcaster’s budget. So, I am going to share with you my top 5 time-savers for podcasting, without outsourcing. […]
There are a lot of reasons why people get into podcasting, either as a host or a guest expert. Some people are looking to grow their businesses, some people are trying to establish themselves as an expert in their field, and some people just enjoy the medium! But no matter what your purpose is for podcasting, there is one key strategy that will help you be successful – making CONNECTIONS.
Podcasting has become such a personal medium. It’s incredible platform for networking with amazing people. My team and I had an fantastic time at Podfest recently, and the feeling of the event was more like a summer camp than a conference! Why? Because the network of podcasters engaging with each other was electric…and effective. […]