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Why Podcast Interviews Are Not Advertising

Podcast interviews are a great way to grow your business because they leverage the power of CONTENT marketing. They are not, however, a way to advertise your business. Here’s what I mean:

Podcast interviews are not a form of advertising.  Podcast interviews are a form of content marketing, a strategy that focuses on providing highly valuable content in order to attract a specific audience.  When a listener hears you on a podcast, they should be consuming actionable tips that they can apply right away in their business and their life. You are establishing yourself as a trusted expert that they can turn to when they are ready to buy your product or service.

When you advertise your business, you are sending a broadcast message to a crowd of people about what your product or service does. But since most people hate advertising, you need a bigger audience to increase your rate of return on investment.

People don’t hate valuable content. They love it, in fact! Which is why you do not need a huge audience to speak to on podcasts.

Podcast interviews are all about reaching the right people with the right message.  Podcast consumers are there to consume content, not be sold to.  When you persistently pitch your business or services on an interview, you’re annoying the listeners and turning away the very people you are trying to reach.  When you deliver the type of quality content that listeners crave, those listeners convert to customers.

If you are ready to integrate podcast interviews into your content marketing strategy, my team and I at Interview Connections can you book on the best shows to reach your target market.

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