With the exploding popularity of podcasts in recent years, there are thousands of interview-based podcasts on iTunes. When you’re using podcast interviews to grow your business, it can be difficult to know which shows you should be a guest expert on. Contrary to popular belief, “big” shows with huge download numbers are not [necessarily!] the answer. Before you start sending mass pitch emails to every podcast you can find, reach about these four criteria so you know if the podcast is a good fit for you.
- Podcasts that speak to your target audience – Who is your ideal customer and what podcasts do they listen to? Whether the show has a huge audience or small one; it doesn’t matter as long as you are reaching your target audience.
- Podcasts that resonate with your message– In order to deliver interviews that will generate leads, you need to be on podcasts where your message will resonate. If you are a holistic medicine expert, your message will most likely fall on deaf ears if you are interviewed on real estate podcast. That doesn’t mean, however, you need to be on ONLY holistic medicine podcasts. An interview on an entrepreneurial podcast may yield fantastic results, as holistic health and work/life balance is often a topic that entrepreneurs relate to.
- Podcasts that have an engaged following – As a guest expert on a podcast, you will certainly be doing your part to get the word out about your appearance so focus on podcasts that are also speaking to an engaged following. Does the podcast have a Facebook group with conversation happening between the host and the listeners? Does the podcast have a unique hashtag that unites the listeners and makes them feel like they’re a part of a community? Shows with an engaged following are more likely to connect with the guests.
- Podcasts that have show notes with links- While certainly not a requirement for a great podcast, look for show notes on the podcast’s website. These make the awesome content you deliver more accessible for listeners, and since most listeners will hear your interview while on-the-go, a great show-notes page will give them a reliable place to find your contact information as well as links to your website.
My team can find and book you on shows that meet these four criteria! Visit InterviewConnections.com/apply to get started with out team.