Podcasting Longevity

It’s difficult to keep podcasting after three to six months when it seems like you’re not seeing an ROI and no one from your audience is engaging with you. But it takes a long time to see that ROI so how do you stick with it? Here are my top tips:

While it is important to have a podcast avatar, for me to continue podcasting, I must personally be interested in the show. If you love the topic that you’re podcasting about, you won’t have trouble keeping your show going for a long time. Most people quit their show because it either falls too low on their priority list, or they are not interested enough in the topic of the show. If you’re not into the show anymore, change up the focus of the podcast. […]

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Podcast Blogging

People consume content in different ways, depending on their learning styles. I am an auditory learner, so if you ask me what my favorite book is, I might not have a great answer OR I’ll tell you the last book I listened to on Audible!

Not everyone is a auditory learner, some people will prefer to read or watch videos. So, in order to reach a wider audience, I advise you repurpose your podcast into multiple formats. Here are some ideas for you: […]

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Video Marketing – The EASY Way

While podcast interviews may be the foundation of your content marketing plan, don’t stop there! Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience. Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc. […]

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Podcasting: Only a Piece to the Marketing Puzzle

Podcasting is a passion of mine, and if you have spent any time on my blog or learning about my company, Interview Connections, you know I love helping people grow their business with the power of podcasting. But the truth is, podcasting is part of the marketing puzzle! It takes time before the right people hear your show, join your community, opt in to your email list, and get to know, like, and trust you enough before they invest financially in your products and services… before they open their wallets and hand you money. […]

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The Power of Celebrity Positioning in Podcasting

The key to getting podcasters interested in interviewing you is positioning yourself as a celebrity expert.

The digital age ushered in the ability to publish your own books, record your own songs, create your own “on air” presence, and more. We live in this amazing time in which you can create your own celebrity persona almost overnight. And guess what? That’s exactly what podcasters want: the ability to align themselves with celebrities. […]

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Setting Clear Expectations

No matter what strategies you are using to grow your business; podcasting, hiring a business coach, attending a conference, trying a new marketing channel, etc., it is absolutely essential that you set clear and realistic expectations. Without setting clear expectations right from the get go, you will find yourself frustrated along the way simply because most investments you make in your business do not deliver immediate results. Without setting clear expectations, you might become a marketing quitter! […]

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How to Find a VA To Help Leverage Your Podcast Interviews

If you listened to episode 112 of Rhodes to Success, you know that leveraging the power of your podcast interviews takes a lot more work than simply recording an interview. Not only are you booking, preparing for and recording great interviews, you are marketing and promoting them as well. The tips I gave you in episode 112 of my podcast are likely overwhelming unless you have an amazing VA on your team to help you with the process. So, how do you find a great VA? Here are some tips:

Referrals – Ask your friends in business, colleagues, peers, mentors, etc., who they can personally recommend. It is better to work with a VA who has worked with someone you trust. […]

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What’s More Important than Actionable Content in a Podcast?

I don’t have the most actionable or important tip in today’s episode, but I had to film a video because I was in the most beautiful setting! Which makes me think: your podcast must be entertaining! Above all else, it must entertain your listeners or else they won’t stick around. For all of my videos, […]

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5 Reasons Podcasters Do Not Want To Book You

Download Link On this episode of Rhodes to Success, we cover the 5 reasons podcasters will not book you. These tips come from my personal experience booking guests as part of the thousands of bookings completed by the Interview Connections team. Key Lessons Learned: 1. Bad Headshot When you are a guest on a show, […]

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