Tag: Marketing

Podcasting Longevity

It’s difficult to keep podcasting after three to six months when it seems like you’re not seeing an ROI and no one from your audience is engaging with you. But it takes a long time to see that ROI so how do you stick with it? Here are my top tips:

You have to love it.

While it is important to have a podcast avatar, for me to continue podcasting, I must personally be interested in the show. If you love the topic that you’re podcasting about, you won’t have trouble keeping your show going for a long time. Most people quit their show because it either falls too low on their priority list, or they are not interested enough in the topic of the show. If you’re not into the show anymore, change up the focus of the podcast.

You have to make it a priority.

Look around at all the successful entrepreneurs and marketers who have big followings and are interviewed all the time on podcasts. Most of them are marketing their businesses by podcasting, blogging, doing videos, writing books, speaking, and going to conferences. In short, they are hustling and doing the hard work it takes to grow a successful business. They know that not every marketing tactic will result in a lot of direct sales, but like ingredients in a soup, it’s all necessary for the best outcome.

My coach, Jim Palmer, shared a powerful comment to our mastermind group. Before he started hosting live events to grow his coaching business, a mentor asked him, “What makes you think you deserve the same level of success as other people when you’re not willing to do the work they’re doing?”

Do you need guests for your podcast? Learn how we can help at Interview Connections!

 

Podcast Blogging

People consume content in different ways, depending on their learning styles. I am an auditory learner, so if you ask me what my favorite book is, I might not have a great answer OR I’ll tell you the last book I listened to on Audible!

Not everyone is a auditory learner, some people will prefer to read or watch videos. So, in order to reach a wider audience, I advise you repurpose your podcast into multiple formats. Here are some ideas for you:

  1. Get your podcast transcribed – Not everyone has the time or desire to listen to a whole podcast, but they shouldn’t have to miss out on the great content you are sharing!  Transcribe your podcast or your podcast interviews on other shows and host the transcriptions on your website for easy access.  Transcription is very affordable through a service like Rev.
  2. Write a blog answering your FAQ’s – To get your blog going, follow the same action steps from my blog about video marketing. Instead of filming 10 two-minute videos, simply write out your answers to the questions you are most frequently asked… or the questions that are most frequent in your industry or on your podcast interviews. If you haven’t been asked a lot of questions yet, go into the Facebook groups and LinkedIn forums where your target audience is hanging out and take note of the most frequently asked questions from group members. If writing is really a struggle for you, there are literally hundreds of ghostwriters and virtual assistants who can help, so don’t abandon your blog because you don’t have the time or desire to write!

Simple steps, big results.  By publishing a consistent and content-rich blog, you can reach a whole new audience with wide-reaching medium.  Don’t limit yourself to JUST podcasting, JUST videos, or JUST blogs!  Reach your target market through the medium that speaks to them the best.

And when you are ready to add podcasting to your marketing plan, contact me and my team at Interview Connections!

Video Marketing – The EASY Way

While podcast interviews may be the foundation of your content marketing plan, don’t stop there!  Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience.  Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc.

You might be saying, “Jessica, you really expect me to get in front of a camera? No way!”  Well, yes, I do, and yes you can!  You also might be thinking, “That sounds really complicated, expensive, and time consuming!”  And no, it doesn’t have to be!  I’m going to break down simple and inexpensive steps to integrate video marketing into your content strategy.

  1. Write a list of the ten most frequently asked questions that you get from your clients or on podcast interviews  – What are you already talking about with your clients or during your interviews?  These are the topics that will make great videos!  You don’t need to reinvent the wheel and develop new content.  Use what you already have and get it out to your audience through a new medium!
  2. Set up your camera on a tripod or use a selfie stick – When I say “camera,” I’m not talking about an expensive DSLR video camera; you are not trying to win any YouTube vlog contests.  Your iPhone is fine!  I recommend using a tripod or selfie stick for stability, but you don’t need to invest in a fancy backdrop.  Film where you are, wherever you are!   In the office, for a walk in your neighborhood, at a conference…inject your personality and give your audience a glimpse of the spaces that inspire you.
  3. Film two-minute videos answering your 10 faq’s – 2 minutes…is that a typo?  NO!  Keep your videos short and to the point.  Your audience is there for your content, so give it to them in a quick, powerful video.  Not only does this help your audience to stay focused and access your content, but it makes the job much simpler for you!  You don’t need to craft a long 10 or 20 minute video to be effective. People have short attention spans these days. Keep it short.
  4. Schedule your videos to release weekly – Release your videos on Facebook and on YouTube.  These are free mediums for your video hosting, and you can embed the videos from YouTube onto right onto your blog.

That is it! In time, I’d recommend coming up with a name for your “web TV show,” but to start, simply film several videos and get them online. Remember, if you want to see a return on your investment, then you need more content for podcast listeners to consume once they get to your website, and short, content-rich videos are an excellent way to engage new fans and followers.

 

Podcasting: Only a Piece to the Marketing Puzzle

Podcasting is a passion of mine, and if you have spent any time on my blog or learning about my company, Interview Connections, you know I love helping people grow their business with the power of podcasting.  But the truth is, podcasting is part of the marketing puzzle!  It takes time before the right people hear your show, join your community, opt in to your email list, and get to know, like, and trust you enough before they invest financially in your products and services… before they open their wallets and hand you money.

In order to truly get a return on investment from podcasting, you must build out a full marketing platform. Having a beautiful, professional website is a great start, but there’s so much more to a profitable marketing platform than just a website. At his Dream Business Academy live events, Dream Business Coach, Jim Palmer teaches what a million-dollar marketing platform looks like. Here’s the snapshot of what it includes:

  • Video marketing
  • Podcasting
  • Speaking and interviews
  • Social media marketing
  • Becoming an author
  • Content marketing

In order to truly get a return on your investment as a guest expert on podcasts, you must have the whole marketing platform in place, so people who hear you on a podcast have more of your content to consume when they land on your website.

Personally, I have the perfect example of why that’s true: When I was at Social Media Marketing World 2015 in San Diego, a man named Adrion Porter approached me on the first day of the conference and introduced himself. He told me he’d listened to my interview on Leaders in the Trenches, hosted by Gene Hammett. He went on to download my podcast, Rhodes to Success. After enjoying my podcast, he found my web TV show, Interview Connections TV. After that, he invited several of our Interview Connections guest expert clients on his podcast and has also been a guest on my show. The relationship that has evolved has paid off for both of us.

Now, imagine if he heard my interview on Leaders in the Trenches, went to my website, and found a sales page with no free, valuable content to consume! We never would have met at the conference because he would not have known what I looked like (hint, hint… do videos!) and all the amazing interviews we connected him with would not have happened. Click here to check out my interview with Adrion on Rhodes to Success!

And if you want to learn how to put together all your marketing pieces and build your own million-dollar business, join me at Dream Business Academy!

The Power of Celebrity Positioning in Podcasting

The key to getting podcasters interested in interviewing you is positioning yourself as a celebrity expert.

The digital age ushered in the ability to publish your own books, record your own songs, create your own “on air” presence, and more.  We live in this amazing time in which you can create your own celebrity persona almost overnight. And guess what? That’s exactly what podcasters want: the ability to align themselves with celebrities.

In the online marketing world, “celebrity” is all about perception. It has nothing to do with how much money you have, the number of names on your email list, or the size of your social media following. It’s is a very smart business strategy to position yourself as a celebrity because people will pay you more money for your products or services if they perceive you to be one.

So, how do you position yourself as a celebrity? It’s very easy: Just call yourself one!  But you need two major things to back up your claims:

  1. Have ACTUAL Expertise – The underlying factor for celebrity status is expertise. Do you have a successful track record and are you an expert in your niche?  You must also be able to speak knowledgeably about your topic and provide stories and examples to back up your tips.
  2. Marketing and Branding – The only way people will believe you are a celebrity is if you are consistently and persistently marketing and delivering value. More likely than not, entrepreneurs who are positioned as celebrities have their own podcasts, video shows, blogs, newsletters (email, print, or both), and attend and network or present at live events or conferences. I speak from experience. If you consistently publish weekly podcasts, videos, blogs, emails, and attend live events, you will start to feel the power of celebrity impact your business in a major way.

Celebrity – whether it’s for an actor, musician, athlete, or you – does not happen overnight. In fact, it doesn’t necessarily happen in six months or a year. But consistently continue to plug yourself, and you will start meeting people who act a little star struck. They’ll recognize you! At the very least, they’ll think or say, “Hey!  There goes Jessica Rhodes!  She’s the ROCK THE PODCAST expert!”  Build your credibility, build your celebrity, and you’ll start rocking more and more podcast interviews and grow your business in a big way.

At Interview Connections, we can get you booked on awesome podcasts that will increase your celebrity power. Contact us here!

Setting Clear Expectations

No matter what strategies you are using to grow your business; podcasting, hiring a business coach, attending a conference, trying a new marketing channel, etc., it is absolutely essential that you set clear and realistic expectations.  Without setting clear expectations right from the get go, you will find yourself frustrated along the way simply because most investments you make in your business do not deliver immediate results. Without setting clear expectations, you might become a marketing quitter!

Keep in mind how long it might take for you to see results with the marketing strategies you invest in.  If you record a podcast interview today, your phone is not going to be ringing off the hook with new clients tomorrow. It could take months before the show is released online and then weeks before most listeners download the interview.

It takes time to see results from your marketing efforts, and you need to keep that realistic timeline in mind.  I recently started working with Lindsey Anderson of Traffic and Leads to improve my SEO and Facebook advertising.  She was upfront with me right from the beginning for what I should expect and essentially told me that the first $500 of Facebook advertising dollars would pretty much be going down the drain!  That was simply because there was a lot of testing to be done to figure out what was going to work for me.  I was so grateful for Lindsey’s honesty, so I could be prepared for a longer timeline to get results.

When I meet with new clients at Interview Connections, we set expectations from our very first conversation.  While podcasting is seen by many as the newest, hottest marketing technique that is making everyone millionaires overnight, the truth is that podcasting is a very effective marketing method that requires a lot of work both before and after the episodes go live.  It’s important to me that my clients know this and are on board with the podcasting process.  But no matter what you are doing to build your business, set yourself up for real success by making sure your expectations are clear and your timelines are realistic!

How to Find a VA To Help Leverage Your Podcast Interviews

If you listened to episode 112 of Rhodes to Success, you know that leveraging the power of your podcast interviews takes a lot more work than simply recording an interview.  Not only are you booking, preparing for and recording great interviews, you are marketing and promoting them as well. The tips I gave you in episode 112 of my podcast are likely overwhelming unless you have an amazing VA on your team to help you with the process. So, how do you find a great VA? Here are some tips:

Referrals – Ask your friends in business, colleagues, peers, mentors, etc., who they can personally recommend. It is better to work with a VA who has worked with someone you trust.

Social Media/Email List – If you don’t have any personal connections that can recommend a good VA, reach out to your network via social media.  Post on your LinkedIn, Facebook, etc. that you are looking for a VA and include a brief description of the duties you need them to fulfill.  Oftentimes, your contacts will tag their recommendations right on your post, so you can connect with them right away.  You can also send an email out to your list asking for recommendations.

A note about phrasing: Instead of posting that you are “hiring,” post that you are growing your team.  Why?  When you say you are growing your team, you are denoting that your business is growing as well!  Additionally, VA’s are usually independent contractors, not “hired” as W-2 employees. To learn more about employees vs. independent contractors, visit my friend Carmen Torres at MyHRSpecialist.com. You can use her services to write a contractor agreement and an NDA, two documents I recommend you have your VA sign before working with you.

Online Marketplace – There are several online resources you can tap into to find a VA.  Most of these websites allow you to post a role description of what you are looking for and interested candidates will submit a proposal for how they would meet those requirements and at what rate.  Some resources to check out are Upwork, Freelancer and https://www.hiremymom.com/.

Once you have identified some potential candidates, start evaluating them right from the get go.  During your initial email exchange, are they professional and prompt or are their typos in their emails?  Set up a time to meet via Skype or a phone call and get a feel for whether they would be a good fit for you.

How to get started: When working with a VA, start by assigning them one project as a test run.  Judge the quality and timeliness of their work based on that one project before bringing them into your team indefinitely.  That way they will be able to prove themselves as a member of your team before they take on a larger amount of responsibility.

I encourage you to go listen to episode 112 of Rhodes to Success and even send that episode to your VA candidates, so they know what you expect!  And remember, you don’t need a VA to book your podcast interviews.  Outsource to me and my expert team of guest bookers at Interview Connections and we’ll get you booked on the best podcasts!

BONUS – If you are reading this and want to become a Virtual Assistant yourself, check out this episode of Interview Connections TV, and I’ll show you how!

Why Your Company Should Start Podcasting

I’m Jessica Rhodes. I’m here to help you rock the podcast from both both sides of the mic. I want to tell you a couple reasons why you should start a podcast for your business. Somebody actually messaged me and was asking what would be the benefits of her company that she works for to start a podcast.

There are so many different reasons. I’m not going to list out a whole laundry list of reasons why podcasting is amazing because I love it, but the big reasons why businesses should have podcast is because this is a form of content marketing. Content marketing is a strategy where you are putting out valuable information that your target audience wants to learn about.

Let’s say for example, Tide. Okay. Let’s just take a big brand, Tide. They do laundry detergent. If they put out content, blogs, podcast, videos about cleaning your clothes, and how to do house work, those are tips and information that their customers would get value from. Since it’s coming from Tide, those listeners are more likely to want to buy their laundry detergent when they need it.

Whatever your business is, you want to put out information that your target audience would need to know about. I’m constantly producing videos, podcast, and blogs that have to do with podcasting, getting booked as a guest expert, how to host a podcast, how to be a great host because I know this is information that my target audience wants. When they’re ready to be a guest expert and they’re ready to invest in building up their show and being a guest on podcast, Interview Connections would be the choice that they’d think of because they’ve been consuming my content.

Why should you start a podcast? Because it’s content marketing and content marketing works.

I’m Jessica Rhodes. I’m here to help you rock the podcast from both sides of the mike. If you want to listen to my podcast, check out jessicarhodes.biz and to work with us at Interview Connections, we’ll get you booked as a guest expert, we can help you get guest for your podcast. Go to interviewconnections.com. Thanks so much. Have a great week and we’ll talk to you next Tuesday.

What’s More Important than Actionable Content in a Podcast?

I don’t have the most actionable or important tip in today’s episode, but I had to film a video because I was in the most beautiful setting! Which makes me think: your podcast must be entertaining! Above all else, it must entertain your listeners or else they won’t stick around. For all of my videos, blogs and podcasts, visit http://jessicarhodes.biz/

To learn how to work with Interview Connections, visit https://interviewconnections.com/

5 Reasons Podcasters Do Not Want To Book You

Download Link

On this episode of Rhodes to Success, we cover the 5 reasons podcasters will not book you. These tips come from my personal experience booking guests as part of the thousands of bookings completed by the Interview Connections team.

Key Lessons Learned:

1. Bad Headshot

  • When you are a guest on a show, you become a brand ambassador of that podcast. If you have a bad headshot, it reflects poorly on the host and the show by association.
  • You need to look professional.
  • It’s nice to have a professional photoshoot, but smart phones such as the iPhone 6 do an amazing job.
  • The type of photo you choose is a branding decision. It says a lot about you as a person and signals how you conduct business.
  • Make sure your headshot matches your brand.
  • When your headshot doesn’t look like you actually look in real life, it builds a level of distrust.

2. One Sheet 

  • There needs to be an established online presence, which includes social media and a website that confirms your experience and accomplishments.
  • The purpose of a one sheet is to provide podcast hosts with all the information they need in one place.
  • The one sheet should be designed and branded as an extension of your business.
  • Ensure your bio is on your one sheet. This must read in third person so the guest can use it as your introduction.
  • Include interview topics and questions on the one sheet as a sample for the host.
  • Also have your contact information, socials, and Skype ID on the sheet so the host has all your details in one place.

3.Bio

  • If your bio is too short, the host won’t have enough information about you to decide if you are credible and a good fit for the podcast.
  • If the bio is too long, the host may not read it.
  • The best length is 3-5 sentences and written in third person.
  • Highlight the best part of your professional life that showcases you as a great guest for the podcast you are pitching.

4. How You Communicate Over Email

  • If the guest doesn’t reply to emails promptly, hosts will question if the guest is actually interested in being on the show.
  • Are you showing gratitude in your email communication?
  • Are you being a giver and asking, “What else do you need?”
  • Are you showing ‘diva-like’ tendencies and not trying to make the show a success?
  • Tone is lost in text, so communicating in email can be lost in text. Be careful with how you communicate with show hosts over email.

5. Content

  • Having content that is not valuable or relevant to the host’s audience will mean you get rejected.
  • Each email you send should be customized to the show you are pitching.
  • Spotlight the relevant part of your personality, expertise, or interest according to the show.
  • It is not the host’s job to read your bio and figure out how you would fit into their show.
  • It is your job to show the host how your content is valuable and relevant to their audience.
  • If a show is weekly, then you need to convince the host that you are one of the top 52 people in your industry.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

The Nice Guys on Business Podcast

Kate Harrison’s Forbes article about headshots

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What are the 5 reason podcast hosts will reject you? Find out w/ @JessRhodesBiz www.Rtspodcast.com

What is the number one reason podcast hosts will reject you as a guest? Find out w/ @JessRhodesBiz www.Rtspodcast.com