When you have an interview-based podcast, there is going to be a time in your show when you introduce your guest to your audience. It’s easy to fall into a rut of just reading their standard bio from their one sheet and moving on to the interview. But if you really want to entice your listeners right from the start of your show, take your intros to the next level and get personal.
Why are you excited to have this guest on your show? That’s what your audience wants to know. Because if you’re not excited to interview your guest, your audience isn’t going to be excited to listen! Share with your audience how you met the guest or how you personally connected with their story or content
If you are going to do this, however, it means that you as the host need to do your due diligence and really research your guest. While their one sheet will give you a great picture of who they are, dive deeper! Read through their website, connect with them on social media, check out some of their resources. Get to know your guest before the interview, so you can give an engaging intro and ask better questions throughout the interview.
BONUS – When you take the time to get to know your guest and give a great intro, chances are the guest will notice! You’ll be able to connect with your guests in a deeper way when they know that you have put prep work into their interview and are genuinely interested in what they have to offer your show.
Looking for great guests for your podcast? My team and I at Interview Connections can connect you with stellar guests for your show!
Photo by Gavin Whitner