Podcasting: Only a Piece to the Marketing Puzzle

Podcasting is a passion of mine, and if you have spent any time on my blog or learning about my company, Interview Connections, you know I love helping people grow their business with the power of podcasting. But the truth is, podcasting is part of the marketing puzzle! It takes time before the right people hear your show, join your community, opt in to your email list, and get to know, like, and trust you enough before they invest financially in your products and services… before they open their wallets and hand you money. […]

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Action Steps to Take After Your Podcast Interview

Just because you’ve finished recording your podcast interview, doesn’t mean the work is over. There is much more to do following the interview if you are to successfully leverage the power of podcasting! Here are the two most important actions steps to take immediately after you record your interview: […]

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4 Things That Make a Podcast Good

It’s hard to put your finger on exactly what makes a podcast good, but when I listened to Erik Newton’s interview on Jason Havey’s podcast, Spinning Logic, that’s exactly what I heard: a really good podcast. Here’s what I came up with:

It keeps you listening in your car even after you reach your destination. I usually listen to podcasts when I’m driving and I know a podcast is really good when I get home and I don’t want to get out of the car and stop the podcast! When I was listening to Spinning Logic on the way home from my office, I sat in my driveway, not wanting to turn off Erik telling his story of the Tibetan guide! […]

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Who is Your Podcast Avatar?

It’s impossible to run a successful business without knowing who your target market is, and the same is true with podcasting! Whether you are a podcast host or guest expert, you need to identify your ideal listener if podcasting is going to be a successful medium to grow your business. Here are my tips for identifying your podcast avatar and integrating it into your podcasting strategy.

Align your avatar with your goals – What is your goal with podcasting? Are you hoping to grow your email list or increase enrollment for your online course? Maybe you want to fill the open slots in your coaching program. Whatever your goal may be, think of the most ideal person you want fulfilling those goals for you. […]

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How to Write Interview Questions for Your One Sheet

When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit. A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview. […]

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What to Do if a Podcaster is Making You Jump Through Hoops to Schedule

A recurring theme I am seeing in the feedback I get from our guest expert clients at Interview Connections is that podcast hosts are making it more and more difficult to schedule interviews. Here are the most common mistakes I’m seeing podcast hosts make when they are scheduling guests and what hosts should be doing instead. […]

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What Do I Do When a Podcaster Accepts Me as a Guest?

The first and I mean FIRST thing you need to before you do anything else is thank the host. Show your appreciation for them opening up time on their show for you, and say “THANK YOU!” If your assistant schedules your interviews for you, please make sure they are expressing your gratitude to the host on your behalf. Having a gracious attitude will set the tone all your future interactions and for the interview itself. You could even send the host a free gift of one of your products in the mail. Just ask the host for their mailing address when you schedule! […]

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How We Choose What Podcasts We Book Our Clients On

A question I am often asked by prospective Interview Connections clients is “How do you determine what podcasts you will pitch me to and book me on?”. Whether or not you’re thinking of working with us as a guest expert, this blog will help you decide which shows are the right fit for you as a guest expert. […]

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How to Select the Right Topics for Your Podcast Interviews

You believe in the power of podcasting to grow your business and you’re ready to start getting interviewed on podcasts yourself. With the huge number of shows and topics out there, how do you know which topics you should be interviewed about? Here are three ways to determine your guest expert interview topics.

1. Know why you are getting interviewed – First and foremost, you need to identify your goal for doing interviews. Are you hoping to grow your email list? Do you want more buyers for your online course? Having a clear goal in mind will help you focus your topic list down to drive listeners to what you want them to do most. […]

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What Podcasts Should I Be a Guest Expert On?

With the exploding popularity of podcasts in recent years, there are thousands of interview-based podcasts on iTunes. When you’re using podcast interviews to grow your business, it can be difficult to know which shows you should be a guest expert on. Contrary to popular belief, “big” shows with huge download numbers are not [necessarily!] the answer. Before you start sending mass pitch emails to every podcast you can find, reach about these four criteria so you know if the podcast is a good fit for you. […]

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