There is no shortage of marketing advice out there for increasing your podcast’s download numbers or making it to the top of the iTunes charts. What truly makes a great podcast that attracts listeners, however, is a highly produced, high quality show with compelling content. Here are some simple yet high impact tips that will help you #RockthePodcast! […]
If you are a host of an interview based podcast, you know the importance of having great guests on your show. These guests must not only fit within your niche topic, but also have relevant and compelling content that resonates with your target audience. Just because the market seems to be saturated with so-called “experts” and you may be receiving an abundance of pitches from them, does not mean that you are getting the right guests for your show. So how do we at Interview Connections find and book the best guests for our client’s podcasts? […]
A question I am often asked by prospective Interview Connections clients is “How do you determine what podcasts you will pitch me to and book me on?”. Whether or not you’re thinking of working with us as a guest expert, this blog will help you decide which shows are the right fit for you as a guest expert. […]
Read More… from How We Choose What Podcasts We Book Our Clients On
When you have an interview-based podcast, there is going to be a time in your show when you introduce your guest to your audience. It’s easy to fall into a rut of just reading their standard bio from their one sheet and moving on to the interview. But if you really want to entice your listeners right from the start of your show, take your intros to the next level and get personal.
Why are you excited to have this guest on your show? That’s what your audience wants to know. Because if you’re not excited to interview your guest, your audience isn’t going to be excited to listen! Share with your audience how you met the guest or how you personally connected with their story or content […]
One of my most frequently asked questions is: What is the difference between a podcast and an internet radio show? Even with the popularity of podcasts on the rise, the difference between these mediums isn’t always clear. Here are 4 main differences between a podcast an internet radio show.
1. Podcasts are pre-recorded. Internet radio shows air live on a specific day and time, while podcasts are pre-recorded. This allows for podcasts to be edited, while the content on internet radio shows is raw and live as it happens. […]
Read More… from Podcasts vs. Internet Radio: Key Differences & How They Work
When you are generating great content with your podcast interviews, promoting that content on social media is an important part of reaching your audience effectively. But posting a link to your interviews just one time is not enough to grow the audience! I’ve invested in a fantastic social media platform, Meet Edgar, and it has made a huge difference in my social media reach. […]
Read More… from How to Use Meet Edgar to Promote Your Content
You believe in the power of podcasting to grow your business and you’re ready to start getting interviewed on podcasts yourself. With the huge number of shows and topics out there, how do you know which topics you should be interviewed about? Here are three ways to determine your guest expert interview topics.
1. Know why you are getting interviewed – First and foremost, you need to identify your goal for doing interviews. Are you hoping to grow your email list? Do you want more buyers for your online course? Having a clear goal in mind will help you focus your topic list down to drive listeners to what you want them to do most. […]
Read More… from How to Select the Right Topics for Your Podcast Interviews
With the exploding popularity of podcasts in recent years, there are thousands of interview-based podcasts on iTunes. When you’re using podcast interviews to grow your business, it can be difficult to know which shows you should be a guest expert on. Contrary to popular belief, “big” shows with huge download numbers are not [necessarily!] the answer. Before you start sending mass pitch emails to every podcast you can find, reach about these four criteria so you know if the podcast is a good fit for you. […]
Read More… from What Podcasts Should I Be a Guest Expert On?
Once you #RockthePodcast with some great podcast interviews, it’s time to help spread the word and get your message out there! While podcast hosts will most likely be promoting your episode on social media, it is important that you do your own promotion if you want to get the greatest ROI.
Here are 3 simple tips for using social media to promote your podcast interviews:
1. Consistently post your interviews. When you know your episode is live, post a link on your social media, so your followers can hear the interview. You can’t rely on the host to promote. Take the initiative and share your interviews with your social network. […]
Read More… from How To Use Social Media to Promote Your Podcast Interviews
Podcast interviews are a great way to grow your business because they leverage the power of CONTENT marketing. They are not, however, a way to advertise your business. Here’s what I mean:
Podcast interviews are not a form of advertising. Podcast interviews are a form of content marketing, a strategy that focuses on providing highly valuable content in order to attract a specific audience. When a listener hears you on a podcast, they should be consuming actionable tips that they can apply right away in their business and their life. You are establishing yourself as a trusted expert that they can turn to when they are ready to buy your product or service. […]
