Blog Archives - Page 7 of 19 - Interview Connections

What Publicists Need To Know About Podcast Interviews

Posted on June 16, 2016 (March 30, 2022) by rockthecast

Getting publicity is a really smart move to help jump start your promotion and get your message out. When you and your publicist work to get you booked for podcasts, keep these 4 important things in mind:

1. Podcast interviews are not like “traditional” media interviews. – There are a lot of differences between traditional and new media (podcasting) but the biggest is that traditional media exposure tends to be live and topical while podcast interviews present evergreen content. […]

Should I Be a Host or a Guest First?

Posted on June 9, 2016 (March 30, 2022) by rockthecast

You know that podcasting is a great way to reach your target market and grow your business. But which side of the mic is the right place to start – as a host or as a guest expert? While each business has its own marketing and promotion strategy, my recommendation is generally to start as a Guest Expert, and here’s why:

1. The startup costs for a guest expert are very minimal compared to hosting your own show.

To get booked as a guest, you’ll need to invest (if you have not already) in a headshot, one sheet, outreach to podcasts for interviews, and promotion. To start recording interviews as a guest, all you’ll need for equipment is a microphone. […]

How to Not Be A Jerk in Podcasting

Posted on June 2, 2016 (December 20, 2022) by rockthecast

No matter how much you plan, how much you prepare, how much you communicate, in the world of podcasting (and let’s face it, in the world in general), things will go wrong. You will get stood up for an interview, your microphone will die right as you are starting to record, your computer will crash taking all your precious audio files with it. These things are bound to happen, so what can you do to keep momentum? Be graceful. […]

The Power of Positivity

Posted on May 26, 2016 (March 30, 2022) by rockthecast

There is one key thing all podcasters need to find success. No, it’s not a $2,000 microphone or a huge celebrity guest. It’s certainly not becoming “#1 in New and Noteworthy!” The key to success in podcasting and life in general is positivity.

The brain can only hold one type of thought at a time, a positive thought or a negative thought. More and more I am seeing people choose the negative. Why is it that when someone posts an update on Facebook that asks people to post their “biggest pet peeve” they’ll get HUNDREDS of responses? Why do that?? Why inspire a conversation of negativity? […]

Read More… from The Power of Positivity

Know Your Audience Before You Pitch

Posted on May 19, 2016 (March 30, 2022) by rockthecast

There is a disturbing trend growing in the world of podcasting. It starts off something like this… “I love your show and I’d be a perfect guest for you! Let’s set it up!” Recognize this kind of pitch? It’s boring, impersonal, and makes it clear that the writer has done absolutely no research into your show or your audience. Whether from an individual or a guest booking service, these types of pitches are becoming all too common, and I’ve heard an overwhelming number of complaints about this in the podcasting community. […]

How to Analyze Podcast Stats

Posted on May 12, 2016 (May 9, 2023) by rockthecast

If you follow me on social media, read my blog or watch my videos, you’ve heard me talk about why download stats for your podcast don’t matter. Well, today I’m going to contradict myself a bit by writing all about STATS! […]

Time Saving Tips for Podcasting

Posted on May 5, 2016 (December 21, 2022) by rockthecast

One of the major reasons I hear people give for why they don’t get into podcasting is that they simply don’t have the time. I’ve talked about how to outsource your podcast production which is obviously the biggest time saver of all. The reality is, however, that outsourcing is not in every podcaster’s budget. So, I am going to share with you my top 5 time-savers for podcasting, without outsourcing. […]

How to Be a Great Guest Expert

Posted on April 28, 2016 (April 24, 2023) by rockthecast

With the rise in popularity of podcasts, podcast hosts are being bombarded with interview requests. You can’t just be a good guest, you need to be GREAT! So how can you as a guest expert stand out from the crowd and attract great interviews? I am going to give you 4 ways you can be a GREAT guest expert.

1 – Be Beautiful – I’m not talking about looking like Angelina Jolie! I’m talking about having beautiful media that clearly represents your brand and your expertise. This includes an attractive headshot, website, one sheet, and social media presence. Having gorgeous images and a clearly articulated message of who you are and what you have to offer will instantly help establish your credibility with a host. […]

How to Find Podcast Interviews

Posted on April 14, 2016 (December 20, 2022) by rockthecast

So you are ready to make the leap into getting interviewed on podcasts. Congratulations! You’ve got your one sheet and headshot ready to go, and you’re off to start pitching yourself to shows. Now…where do you start? I’m going to share with you 3 resources for finding great interviews on podcasts in your niche.

Good Ol’ Google – Simple yet effective, googling the type of podcasts you want to be interviewed on is a great place to start. Try different key terms and see what you come up with. When you find a show that interests you and that you think you’d make a good fit for, make sure you really dig into their website. Does the show conduct interviews? How often? Are they currently publishing episodes? If you can’t find that information on their website, jump onto iTunes and scroll through their episodes. Make sure you are the right fit for the show AND that they are still actively producing their podcast before reaching out! […]

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