Some of my favorite podcasts are the ones where I feel like a fly on the wall in a room where two people are having a great conversation. But making your podcast conversational is not something that always comes naturally. Here are 4 tips on making your podcast interviews more conversational. […]
It’s hard to put your finger on exactly what makes a podcast good, but when I listened to Erik Newton’s interview on Jason Havey’s podcast, Spinning Logic, that’s exactly what I heard: a really good podcast. Here’s what I came up with:
It keeps you listening in your car even after you reach your destination. I usually listen to podcasts when I’m driving and I know a podcast is really good when I get home and I don’t want to get out of the car and stop the podcast! When I was listening to Spinning Logic on the way home from my office, I sat in my driveway, not wanting to turn off Erik telling his story of the Tibetan guide! […]
It’s impossible to run a successful business without knowing who your target market is, and the same is true with podcasting! Whether you are a podcast host or guest expert, you need to identify your ideal listener if podcasting is going to be a successful medium to grow your business. Here are my tips for identifying your podcast avatar and integrating it into your podcasting strategy.
Align your avatar with your goals – What is your goal with podcasting? Are you hoping to grow your email list or increase enrollment for your online course? Maybe you want to fill the open slots in your coaching program. Whatever your goal may be, think of the most ideal person you want fulfilling those goals for you. […]
When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit. A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview. […]
Read More… from How to Write Interview Questions for Your One Sheet
A recurring theme I am seeing in the feedback I get from our guest expert clients at Interview Connections is that podcast hosts are making it more and more difficult to schedule interviews. Here are the most common mistakes I’m seeing podcast hosts make when they are scheduling guests and what hosts should be doing instead. […]
Read More… from What to Do if a Podcaster is Making You Jump Through Hoops to Schedule
The first and I mean FIRST thing you need to before you do anything else is thank the host. Show your appreciation for them opening up time on their show for you, and say “THANK YOU!” If your assistant schedules your interviews for you, please make sure they are expressing your gratitude to the host on your behalf. Having a gracious attitude will set the tone all your future interactions and for the interview itself. You could even send the host a free gift of one of your products in the mail. Just ask the host for their mailing address when you schedule! […]
Read More… from What Do I Do When a Podcaster Accepts Me as a Guest?
Can you tell me about the audience size of the podcasts?
No.
Okay, I guess my blog should be longer than one word.
But when I am asked by clients “Can you tell me about the audience size of the podcasts you book me on” my answer truly is no! I cannot tell you because download stats for podcasts are not public. The only people who truly know the size of a podcast’s audience are the people who can access their media hosting account. […]
Read More… from Can you tell me about the audience size of the podcasts?
There is no shortage of marketing advice out there for increasing your podcast’s download numbers or making it to the top of the iTunes charts. What truly makes a great podcast that attracts listeners, however, is a highly produced, high quality show with compelling content. Here are some simple yet high impact tips that will help you #RockthePodcast! […]
If you are a host of an interview based podcast, you know the importance of having great guests on your show. These guests must not only fit within your niche topic, but also have relevant and compelling content that resonates with your target audience. Just because the market seems to be saturated with so-called “experts” and you may be receiving an abundance of pitches from them, does not mean that you are getting the right guests for your show. So how do we at Interview Connections find and book the best guests for our client’s podcasts? […]
