Can you tell me about the audience size of the podcasts?
Okay, I guess my blog should be longer than one word.
But when I am asked by clients “Can you tell me about the audience size of the podcasts you book me on” my answer truly is no! I cannot tell you because download stats for podcasts are not public. The only people who truly know the size of a podcast’s audience are the people who can access their media hosting account.
On Episode 79 of The Feed, the official Libsyn podcast, Rob Walch said “If your episode had more than 165 downloads one month after you published it – it is better than half the episodes released in Libsyn. And I would argue on average the shows on libsyn get more downloads than anyplace that offers free hosting – so by that argument – yes more than 50% of the episodes in iTunes.”
So…just in case that didn’t sink in, what Rob is saying is: IF YOU HAVE MORE THAN 165 DOWNLOADS ON AN EPISODE 30 DAYS AFTER YOU PUBLISH IT, YOU’RE DOING BETTER THAN HALF THE PODCASTS ON ITUNES.
If they are getting more than 1,400 – you are better than 80% of the shows.
more than 4,000 – you are better than 90% of the shows.
more than 10,000 – you are better than 95% of the shows.
more than 28,000 – you are better than 98% of the shows.
More than 53,000 – you are better than 99% of the shows.
(Thank you, Rob Walch Elsie Escobar from Libsyn.com for the above stats)
So, if you are a podcaster and your show is getting way more than 165 downloads an episode, you should feel pretty good about yourself! If you are a guest, this is helpful information to know because it proves that podcasts are NOT a medium where you will likely be speaking to thousands of people an episode.
Rather than asking about the audience size, you should be asking about a podcast’s target audience. This is information that is generally readily available on the show’s website or even their show description. You can even figure this out by listening to a few episodes of the show as well. If your target audience matches your’s, you’ve found a great show to be on! The audience size becomes rather irrelevant, because you know you are reaching the RIGHT audience.
At Interview Connections, we work with our guest experts to book them on podcasts that will get them in front of the most ideal potential clients, customers and patients!