It’s difficult to keep podcasting after three to six months when it seems like you’re not seeing an ROI and no one from your audience is engaging with you. But it takes a long time to see that ROI so how do you stick with it? Here are my top tips:
While it is important to have a podcast avatar, for me to continue podcasting, I must personally be interested in the show. If you love the topic that you’re podcasting about, you won’t have trouble keeping your show going for a long time. Most people quit their show because it either falls too low on their priority list, or they are not interested enough in the topic of the show. If you’re not into the show anymore, change up the focus of the podcast. […]
In October 2014, I launched my podcast Rhodes to Success and then in 2015, Corey Coates and I launched our show, The Podcast Producers. Since 2013, I’ve helped dozens of podcasters launch their show by bookings great guests for their show. With this experience in mind, here my top tips for launching a podcast.
You have to know what your goal is for the podcast and be crystal clear about it. Where do you want your podcast to go? Is your goal to market your business or do you envision it becoming its own revenue-generating entity with sponsors and advertisers? You have to know what your goal is before you begin investing time and money into your effort or you will never get the results you want. […]
People consume content in different ways, depending on their learning styles. I am an auditory learner, so if you ask me what my favorite book is, I might not have a great answer OR I’ll tell you the last book I listened to on Audible!
Not everyone is a auditory learner, some people will prefer to read or watch videos. So, in order to reach a wider audience, I advise you repurpose your podcast into multiple formats. Here are some ideas for you: […]
While podcast interviews may be the foundation of your content marketing plan, don’t stop there! Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience. Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc. […]
Podcasting is a passion of mine, and if you have spent any time on my blog or learning about my company, Interview Connections, you know I love helping people grow their business with the power of podcasting. But the truth is, podcasting is part of the marketing puzzle! It takes time before the right people hear your show, join your community, opt in to your email list, and get to know, like, and trust you enough before they invest financially in your products and services… before they open their wallets and hand you money. […]
Download stats aren’t just numbers. They represent real, live people listening to what you have to say. But whether your show gets 100,000 downloads or 100, you need to engage with your listeners on an individual basis. If you don’t, you are missing out on the opportunity to grow your audience and your business. Here are 3 tips for engaging on an individual basis with your listeners: […]
When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit. A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview. […]
In this episode, you’ll learn the one thing that annoys the crap out of Chris Brogan when he’s a guest on other podcasts. I’ll also share with you some very helpful information about booking guests on your show and nurturing and growing a strong relationship with them. Don’t miss it! […]
Have you ever thought to yourself, “I’m doing so much content marketing but my audience isn’t growing!” or “I’ve been podcasting for so long but my audience isn’t engaging with me!”? If so, you are not also doing relationship marketing! Be sure to watch this short video to learn why you need to do both content and relationship marketing to grow your podcast and your business. […]