Tag: Content Marketing

Podcasting Longevity

It’s difficult to keep podcasting after three to six months when it seems like you’re not seeing an ROI and no one from your audience is engaging with you. But it takes a long time to see that ROI so how do you stick with it? Here are my top tips:

You have to love it.

While it is important to have a podcast avatar, for me to continue podcasting, I must personally be interested in the show. If you love the topic that you’re podcasting about, you won’t have trouble keeping your show going for a long time. Most people quit their show because it either falls too low on their priority list, or they are not interested enough in the topic of the show. If you’re not into the show anymore, change up the focus of the podcast.

You have to make it a priority.

Look around at all the successful entrepreneurs and marketers who have big followings and are interviewed all the time on podcasts. Most of them are marketing their businesses by podcasting, blogging, doing videos, writing books, speaking, and going to conferences. In short, they are hustling and doing the hard work it takes to grow a successful business. They know that not every marketing tactic will result in a lot of direct sales, but like ingredients in a soup, it’s all necessary for the best outcome.

My coach, Jim Palmer, shared a powerful comment to our mastermind group. Before he started hosting live events to grow his coaching business, a mentor asked him, “What makes you think you deserve the same level of success as other people when you’re not willing to do the work they’re doing?”

Do you need guests for your podcast? Learn how we can help at Interview Connections!

 

Podcast Launch Blueprint

Podcast Launch Blueprint

In October 2014, I launched my podcast Rhodes to Success and then in 2015, Corey Coates and I launched our show, The Podcast Producers. Since 2013, I’ve helped dozens of podcasters launch their show by bookings great guests for their show. With this experience in mind, here my top tips for launching a podcast.

Start with the end in mind.

You have to know what your goal is for the podcast and be crystal clear about it. Where do you want your podcast to go? Is your goal to market your business or do you envision it becoming its own revenue-generating entity with sponsors and advertisers? You have to know what your goal is before you begin investing time and money into your effort or you will never get the results you want.

Decide on a launch date.

The biggest pitfall I see new podcasters fall victim to is a fear of commitment. They are afraid to commit to a launch date for their show. I firmly believe that you should set a launch date, carve it in stone, and stick to it! Without a launch date, you will get stuck in the mode of planning: plan and plan and plan without actually starting! That being said, be flexible. If something pushes it back a week, that’s OK. But don’t push off your launch by trying to be perfect.

You won’t be good (at first).

Your podcast will not be that good when you launch. Just accept that. I can’t even bring myself to listen to my first few episodes because I’m pretty sure I would embarrass myself! It takes time for every new podcaster to find their groove. Do not focus on launching a perfect podcast, or you never will! Someone once said, “If you aren’t embarrassed by your first few episodes, you waited too long to launch.”

Ignore (most) experts.  

As soon as you explore the multitude of Facebook groups and online forums for podcasters, you will be quickly overwhelmed by all the marketing tactics and launch strategies that you’ll find there. There are countless marketers teaching new podcasters how to “game the iTunes system” to get to the top of New and Noteworthy. Friend, ignore them all… or at least most of them! You never win with an attempt to game the system. Successful podcasters are not those who are number one in New and Noteworthy. Successful podcasters are those who stick with it and keep publishing, consistently delivering valuable content to their listeners.

Prioritize content over technical set up.  

You can also quickly get bogged down in the technical side of podcasting: how to record, getting a mixer, audio editing software, etc. as well as artwork and audio branding. It can range from a conference call recording to a $1,500+ studio set up. While I wanted my own podcast to be as professional as possible, I also knew that if I got too wrapped up in the complexities, I would not make my October 1st launch date. The old “analysis paralysis” in full swing!

As with anything in business, it’s more important to implement and take massive action if you want to be successful. Getting stuck in pre-launch activities won’t help you. Yes, you need pre-launch planning but sticking to your date is more important. Your podcast isn’t doing anyone any good if it’s sitting on your computer without anyone to listen to it. You can and will improve as you go. Move at the speed of instruction. Do the best you can with what you have.  Focusing a ton of your energy on launch and your iTunes ranking will burn you out. Podcasting is long term – a marathon, not a sprint. If you put most of your resources (your time and money) on the launch, you will quickly lose sight of the long-term vision for your show. The launch is only the start. The real game is ongoing shows that offer value to listeners.

Work with my team at Interview Connections to book great guests on your show! 

Podcast Blogging

People consume content in different ways, depending on their learning styles. I am an auditory learner, so if you ask me what my favorite book is, I might not have a great answer OR I’ll tell you the last book I listened to on Audible!

Not everyone is a auditory learner, some people will prefer to read or watch videos. So, in order to reach a wider audience, I advise you repurpose your podcast into multiple formats. Here are some ideas for you:

  1. Get your podcast transcribed – Not everyone has the time or desire to listen to a whole podcast, but they shouldn’t have to miss out on the great content you are sharing!  Transcribe your podcast or your podcast interviews on other shows and host the transcriptions on your website for easy access.  Transcription is very affordable through a service like Rev.
  2. Write a blog answering your FAQ’s – To get your blog going, follow the same action steps from my blog about video marketing. Instead of filming 10 two-minute videos, simply write out your answers to the questions you are most frequently asked… or the questions that are most frequent in your industry or on your podcast interviews. If you haven’t been asked a lot of questions yet, go into the Facebook groups and LinkedIn forums where your target audience is hanging out and take note of the most frequently asked questions from group members. If writing is really a struggle for you, there are literally hundreds of ghostwriters and virtual assistants who can help, so don’t abandon your blog because you don’t have the time or desire to write!

Simple steps, big results.  By publishing a consistent and content-rich blog, you can reach a whole new audience with wide-reaching medium.  Don’t limit yourself to JUST podcasting, JUST videos, or JUST blogs!  Reach your target market through the medium that speaks to them the best.

And when you are ready to add podcasting to your marketing plan, contact me and my team at Interview Connections!

Video Marketing – The EASY Way

While podcast interviews may be the foundation of your content marketing plan, don’t stop there!  Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience.  Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc.

You might be saying, “Jessica, you really expect me to get in front of a camera? No way!”  Well, yes, I do, and yes you can!  You also might be thinking, “That sounds really complicated, expensive, and time consuming!”  And no, it doesn’t have to be!  I’m going to break down simple and inexpensive steps to integrate video marketing into your content strategy.

  1. Write a list of the ten most frequently asked questions that you get from your clients or on podcast interviews  – What are you already talking about with your clients or during your interviews?  These are the topics that will make great videos!  You don’t need to reinvent the wheel and develop new content.  Use what you already have and get it out to your audience through a new medium!
  2. Set up your camera on a tripod or use a selfie stick – When I say “camera,” I’m not talking about an expensive DSLR video camera; you are not trying to win any YouTube vlog contests.  Your iPhone is fine!  I recommend using a tripod or selfie stick for stability, but you don’t need to invest in a fancy backdrop.  Film where you are, wherever you are!   In the office, for a walk in your neighborhood, at a conference…inject your personality and give your audience a glimpse of the spaces that inspire you.
  3. Film two-minute videos answering your 10 faq’s – 2 minutes…is that a typo?  NO!  Keep your videos short and to the point.  Your audience is there for your content, so give it to them in a quick, powerful video.  Not only does this help your audience to stay focused and access your content, but it makes the job much simpler for you!  You don’t need to craft a long 10 or 20 minute video to be effective. People have short attention spans these days. Keep it short.
  4. Schedule your videos to release weekly – Release your videos on Facebook and on YouTube.  These are free mediums for your video hosting, and you can embed the videos from YouTube onto right onto your blog.

That is it! In time, I’d recommend coming up with a name for your “web TV show,” but to start, simply film several videos and get them online. Remember, if you want to see a return on your investment, then you need more content for podcast listeners to consume once they get to your website, and short, content-rich videos are an excellent way to engage new fans and followers.

 

Podcasting: Only a Piece to the Marketing Puzzle

Podcasting is a passion of mine, and if you have spent any time on my blog or learning about my company, Interview Connections, you know I love helping people grow their business with the power of podcasting.  But the truth is, podcasting is part of the marketing puzzle!  It takes time before the right people hear your show, join your community, opt in to your email list, and get to know, like, and trust you enough before they invest financially in your products and services… before they open their wallets and hand you money.

In order to truly get a return on investment from podcasting, you must build out a full marketing platform. Having a beautiful, professional website is a great start, but there’s so much more to a profitable marketing platform than just a website. At his Dream Business Academy live events, Dream Business Coach, Jim Palmer teaches what a million-dollar marketing platform looks like. Here’s the snapshot of what it includes:

  • Video marketing
  • Podcasting
  • Speaking and interviews
  • Social media marketing
  • Becoming an author
  • Content marketing

In order to truly get a return on your investment as a guest expert on podcasts, you must have the whole marketing platform in place, so people who hear you on a podcast have more of your content to consume when they land on your website.

Personally, I have the perfect example of why that’s true: When I was at Social Media Marketing World 2015 in San Diego, a man named Adrion Porter approached me on the first day of the conference and introduced himself. He told me he’d listened to my interview on Leaders in the Trenches, hosted by Gene Hammett. He went on to download my podcast, Rhodes to Success. After enjoying my podcast, he found my web TV show, Interview Connections TV. After that, he invited several of our Interview Connections guest expert clients on his podcast and has also been a guest on my show. The relationship that has evolved has paid off for both of us.

Now, imagine if he heard my interview on Leaders in the Trenches, went to my website, and found a sales page with no free, valuable content to consume! We never would have met at the conference because he would not have known what I looked like (hint, hint… do videos!) and all the amazing interviews we connected him with would not have happened. Click here to check out my interview with Adrion on Rhodes to Success!

And if you want to learn how to put together all your marketing pieces and build your own million-dollar business, join me at Dream Business Academy!

The Importance of Engaging with Your Individual Listeners

Download stats aren’t just numbers.  They represent real, live people listening to what you have to say.  But whether your show gets 100,000 downloads or 100, you need to engage with your listeners on an individual basis. If you don’t, you are missing out on the opportunity to grow your audience and your business.  Here are 3 tips for engaging on an individual basis with your listeners:

  1. Make it easy for guests to contact you – During your podcast, have a clear and concise call to action.  Say and spell ONE method of contact (email, website, etc).  And most importantly, be AVAILABLE.  If you are receiving email or inquiries through your contact form, RESPOND.  Don’t leave listeners hanging when they WANT to be in touch with you!
  2. Engage on social media – Promoting your podcast or interviews on social media should be a no-brainer.  This is something ALL podcasters should be doing as part of their promotion strategy.  However, posting links to your interviews and even posting graphics does not mean the work is over.  You need to ENGAGE with your followers who are liking, commenting, and sharing your content.  Thank them for their engagement, ask them a follow-up question, and keep the conversation going!  Initiate new conversation by asking for feedback on an episode or to comment on a specific topic you covered.
  3. Treat your listeners like royalty – People listen to podcasts that their friends tell them about, and people are far more likely to recommend your podcast if you are going out of your way to treat them like they matter.  Ask your listeners for feedback.  Let them know that YOU are listening to THEM, and ask them for their questions or topics they would like you to cover in an upcoming episode.  Show you appreciation for them by offering listener-exclusive giveaways, because when your listeners feel valued, they will share your content and come to you when they a business need that you can meet.

Engaged listeners are happy listeners and happy listeners will naturally want to share the gem of a podcast they’ve found!

Want help getting on podcasts in front of engaged and targeted audiences? Call me at 877-893-0895 ext. 101!

How to Write Interview Questions for Your One Sheet

When you are a guest expert on podcasts, a one sheet is an essential part of your interview toolkit.  A one sheet showcases your expertise in a concise and attractive way to let podcast hosts know who you are and what you have to offer their audience. A well-crafted one sheet will give a host all the information they need to not only decide if they want to have you on their show, but also how to contact you and set up the interview.

One of the most important elements of a one sheet and the element that stumps most guest experts is suggested interview questions.  When a podcast host sees your one sheet, they may or may not know anything about you.  By reading your suggested interview questions, they get a sneak peak into what an interview with you would sound like. Having great interview questions on your one sheet will allow you to have some control over how you are going to be positioned before the show’s audience.

So how do you pick the best interview questions for your one sheet?  Here are my 3 top tips:

  1. Review your content – To start writing the best interview questions, start by reviewing all the content you have produced.  Read through your blog posts, watch your videos, read your white papers, etc, and determine what you most popular topics are.  Check Google Analytics, look at your download numbers, and grab the topics that are most popular with your audience.
  1. Pull questions from your online courses – If you have an online course, that can be a great place to pull interview questions from.  What topics are you already teaching people about that you could confidently and enthusiastically  relay during an interview?
  1. Frequently asked questions – Whether you have published content or not, one of the best sources for interview questions are your FAQ’s from your clients or potential clients.  What are people constantly asking you about?  What problems are you always helping people solve?  One question I am asked all the time is “Does audience size really matter?” This is a topic I love speaking about and something I know listeners want to know about.  So naturally, I have this included on my one sheet!

Take the topics and questions you gather from the above techniques and craft them into awesome interview questions for your one sheet.  Contact me and the team at Interview Connections, and we can create a gorgeous one sheet to get you interviews on great podcasts.

Why Your Company Should Start Podcasting

I’m Jessica Rhodes. I’m here to help you rock the podcast from both both sides of the mic. I want to tell you a couple reasons why you should start a podcast for your business. Somebody actually messaged me and was asking what would be the benefits of her company that she works for to start a podcast.

There are so many different reasons. I’m not going to list out a whole laundry list of reasons why podcasting is amazing because I love it, but the big reasons why businesses should have podcast is because this is a form of content marketing. Content marketing is a strategy where you are putting out valuable information that your target audience wants to learn about.

Let’s say for example, Tide. Okay. Let’s just take a big brand, Tide. They do laundry detergent. If they put out content, blogs, podcast, videos about cleaning your clothes, and how to do house work, those are tips and information that their customers would get value from. Since it’s coming from Tide, those listeners are more likely to want to buy their laundry detergent when they need it.

Whatever your business is, you want to put out information that your target audience would need to know about. I’m constantly producing videos, podcast, and blogs that have to do with podcasting, getting booked as a guest expert, how to host a podcast, how to be a great host because I know this is information that my target audience wants. When they’re ready to be a guest expert and they’re ready to invest in building up their show and being a guest on podcast, Interview Connections would be the choice that they’d think of because they’ve been consuming my content.

Why should you start a podcast? Because it’s content marketing and content marketing works.

I’m Jessica Rhodes. I’m here to help you rock the podcast from both sides of the mike. If you want to listen to my podcast, check out jessicarhodes.biz and to work with us at Interview Connections, we’ll get you booked as a guest expert, we can help you get guest for your podcast. Go to interviewconnections.com. Thanks so much. Have a great week and we’ll talk to you next Tuesday.

Chris Brogan’s Podcast Pet Peeve & Other Interview FAQ’s

In this episode, you’ll learn the one thing that annoys the crap out of Chris Brogan when he’s a guest on other podcasts. I’ll also share with you some very helpful information about booking guests on your show and nurturing and growing a strong relationship with them. Don’t miss it!

What is the Difference Between Content & Relationship Marketing?

Have you ever thought to yourself, “I’m doing so much content marketing but my audience isn’t growing!” or “I’ve been podcasting for so long but my audience isn’t engaging with me!”? If so, you are not also doing relationship marketing! Be sure to watch this short video to learn why you need to do both content and relationship marketing to grow your podcast and your business.