Podcasting: Only a Piece to the Marketing Puzzle

Podcasting is a passion of mine, and if you have spent any time on my blog or learning about my company, Interview Connections, you know I love helping people grow their business with the power of podcasting.  But the truth is, podcasting is part of the marketing puzzle!  It takes time before the right people hear your show, join your community, opt in to your email list, and get to know, like, and trust you enough before they invest financially in your products and services… before they open their wallets and hand you money.

In order to truly get a return on investment from podcasting, you must build out a full marketing platform. Having a beautiful, professional website is a great start, but there’s so much more to a profitable marketing platform than just a website. At his Dream Business Academy live events, Dream Business Coach, Jim Palmer teaches what a million-dollar marketing platform looks like. Here’s the snapshot of what it includes:

  • Video marketing
  • Podcasting
  • Speaking and interviews
  • Social media marketing
  • Becoming an author
  • Content marketing

In order to truly get a return on your investment as a guest expert on podcasts, you must have the whole marketing platform in place, so people who hear you on a podcast have more of your content to consume when they land on your website.

Personally, I have the perfect example of why that’s true: When I was at Social Media Marketing World 2015 in San Diego, a man named Adrion Porter approached me on the first day of the conference and introduced himself. He told me he’d listened to my interview on Leaders in the Trenches, hosted by Gene Hammett. He went on to download my podcast, Rhodes to Success. After enjoying my podcast, he found my web TV show, Interview Connections TV. After that, he invited several of our Interview Connections guest expert clients on his podcast and has also been a guest on my show. The relationship that has evolved has paid off for both of us.

Now, imagine if he heard my interview on Leaders in the Trenches, went to my website, and found a sales page with no free, valuable content to consume! We never would have met at the conference because he would not have known what I looked like (hint, hint… do videos!) and all the amazing interviews we connected him with would not have happened. Click here to check out my interview with Adrion on Rhodes to Success!

And if you want to learn how to put together all your marketing pieces and build your own million-dollar business, join me at Dream Business Academy!

2 Comments

  1. I think part of the confusion with this issue is that we have a lot of podcasters who come in as hobbiests, not really knowing about how business works, but being seduced by the “get rich quick” bloggers/podcasters who make the entire thing seem both quick and easy. It creates an identity clash where they’re calling it one thing (a business) when it’s really something else (a hobby).

    In the end, I think the hobbiests who focus on great content and following their passions will make a lot more money, since they’re often better at telling stories, they care beyond just the money, and they’re stretching the types of podcasts available. Few “business” podcasts are going beyond a basic interview format…

  2. I certainly agree that the hobby podcasters/bloggers who focus on great content will win when it comes to growing an audience. What a lot of business podcasters don’t realize is that in order to grow an audience, your show actually has to be REALLY GOOD. Good marketing cannot save a boring show.

    While hobby podcasters with a quality show may grow larger audiences, if they aren’t smart about business, they won’t know how to monetize it. I can think of a few podcasters with amazing shows, huge audiences, and are struggling to make money because they don’t know how to grow a support team, market the show or get sponsors.

    Thanks for your thoughtful comments, David!

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