Guest Expert Archives - Page 2 of 3 - Interview Connections

How To Use Social Media to Promote Your Podcast Interviews

Posted on July 7, 2016 (March 30, 2022) by rockthecast

Once you #RockthePodcast with some great podcast interviews, it’s time to help spread the word and get your message out there! While podcast hosts will most likely be promoting your episode on social media, it is important that you do your own promotion if you want to get the greatest ROI.

Here are 3 simple tips for using social media to promote your podcast interviews:

1. Consistently post your interviews. When you know your episode is live, post a link on your social media, so your followers can hear the interview. You can’t rely on the host to promote. Take the initiative and share your interviews with your social network. […]

Why Podcast Interviews Are Not Advertising

Posted on June 30, 2016 (March 30, 2022) by rockthecast

Podcast interviews are a great way to grow your business because they leverage the power of CONTENT marketing. They are not, however, a way to advertise your business. Here’s what I mean:

Podcast interviews are not a form of advertising. Podcast interviews are a form of content marketing, a strategy that focuses on providing highly valuable content in order to attract a specific audience. When a listener hears you on a podcast, they should be consuming actionable tips that they can apply right away in their business and their life. You are establishing yourself as a trusted expert that they can turn to when they are ready to buy your product or service. […]

3 Steps To Improving Your Call To Action

Posted on June 23, 2016 (February 14, 2022) by rockthecast

Without delivering a strong call to action during your podcast interviews, you’re going to miss out on a lot of the value that podcasting can bring. Here are 3 tips for crafting a killer call to action that will drive listeners to your website. Make it easy to remember– Send listeners to an easy URL, […]

What Publicists Need To Know About Podcast Interviews

Posted on June 16, 2016 (March 30, 2022) by rockthecast

Getting publicity is a really smart move to help jump start your promotion and get your message out. When you and your publicist work to get you booked for podcasts, keep these 4 important things in mind:

1. Podcast interviews are not like “traditional” media interviews. – There are a lot of differences between traditional and new media (podcasting) but the biggest is that traditional media exposure tends to be live and topical while podcast interviews present evergreen content. […]

Launch Your Book with a Podcast Tour

Posted on June 13, 2016 (October 26, 2017) by rockthecast

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Should I Be a Host or a Guest First?

Posted on June 9, 2016 (March 30, 2022) by rockthecast

You know that podcasting is a great way to reach your target market and grow your business. But which side of the mic is the right place to start – as a host or as a guest expert? While each business has its own marketing and promotion strategy, my recommendation is generally to start as a Guest Expert, and here’s why:

1. The startup costs for a guest expert are very minimal compared to hosting your own show.

To get booked as a guest, you’ll need to invest (if you have not already) in a headshot, one sheet, outreach to podcasts for interviews, and promotion. To start recording interviews as a guest, all you’ll need for equipment is a microphone. […]

How to Not Be A Jerk in Podcasting

Posted on June 2, 2016 (December 20, 2022) by rockthecast

No matter how much you plan, how much you prepare, how much you communicate, in the world of podcasting (and let’s face it, in the world in general), things will go wrong. You will get stood up for an interview, your microphone will die right as you are starting to record, your computer will crash taking all your precious audio files with it. These things are bound to happen, so what can you do to keep momentum? Be graceful. […]

Know Your Audience Before You Pitch

Posted on May 19, 2016 (March 30, 2022) by rockthecast

There is a disturbing trend growing in the world of podcasting. It starts off something like this… “I love your show and I’d be a perfect guest for you! Let’s set it up!” Recognize this kind of pitch? It’s boring, impersonal, and makes it clear that the writer has done absolutely no research into your show or your audience. Whether from an individual or a guest booking service, these types of pitches are becoming all too common, and I’ve heard an overwhelming number of complaints about this in the podcasting community. […]

Time Saving Tips for Podcasting

Posted on May 5, 2016 (December 21, 2022) by rockthecast

One of the major reasons I hear people give for why they don’t get into podcasting is that they simply don’t have the time. I’ve talked about how to outsource your podcast production which is obviously the biggest time saver of all. The reality is, however, that outsourcing is not in every podcaster’s budget. So, I am going to share with you my top 5 time-savers for podcasting, without outsourcing. […]

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