What Podcasts Should I Be a Guest Expert On?

With the exploding popularity of podcasts in recent years, there are thousands of interview-based podcasts on iTunes. When you’re using podcast interviews to grow your business, it can be difficult to know which shows you should be a guest expert on. Contrary to popular belief, “big” shows with huge download numbers are not [necessarily!] the answer. Before you start sending mass pitch emails to every podcast you can find, reach about these four criteria so you know if the podcast is a good fit for you. […]

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How To Use Social Media to Promote Your Podcast Interviews

Once you #RockthePodcast with some great podcast interviews, it’s time to help spread the word and get your message out there! While podcast hosts will most likely be promoting your episode on social media, it is important that you do your own promotion if you want to get the greatest ROI.

Here are 3 simple tips for using social media to promote your podcast interviews:

1. Consistently post your interviews. When you know your episode is live, post a link on your social media, so your followers can hear the interview. You can’t rely on the host to promote. Take the initiative and share your interviews with your social network. […]

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3 Steps To Improving Your Call To Action

Without delivering a strong call to action during your podcast interviews, you’re going to miss out on a lot of the value that podcasting can bring.  Here are 3 tips for crafting a killer call to action that will drive listeners to your website. Make it easy to remember– Send listeners to an easy URL, […]

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What Publicists Need To Know About Podcast Interviews

Getting publicity is a really smart move to help jump start your promotion and get your message out. When you and your publicist work to get you booked for podcasts, keep these 4 important things in mind:

1. Podcast interviews are not like “traditional” media interviews. – There are a lot of differences between traditional and new media (podcasting) but the biggest is that traditional media exposure tends to be live and topical while podcast interviews present evergreen content. […]

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Should I Be a Host or a Guest First?

You know that podcasting is a great way to reach your target market and grow your business. But which side of the mic is the right place to start – as a host or as a guest expert? While each business has its own marketing and promotion strategy, my recommendation is generally to start as a Guest Expert, and here’s why:

1. The startup costs for a guest expert are very minimal compared to hosting your own show.

To get booked as a guest, you’ll need to invest (if you have not already) in a headshot, one sheet, outreach to podcasts for interviews, and promotion. To start recording interviews as a guest, all you’ll need for equipment is a microphone. […]

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Know Your Audience Before You Pitch

There is a disturbing trend growing in the world of podcasting. It starts off something like this… “I love your show and I’d be a perfect guest for you! Let’s set it up!” Recognize this kind of pitch? It’s boring, impersonal, and makes it clear that the writer has done absolutely no research into your show or your audience. Whether from an individual or a guest booking service, these types of pitches are becoming all too common, and I’ve heard an overwhelming number of complaints about this in the podcasting community. […]

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Time Saving Tips for Podcasting

One of the major reasons I hear people give for why they don’t get into podcasting is that they simply don’t have the time. I’ve talked about how to outsource your podcast production which is obviously the biggest time saver of all. The reality is, however, that outsourcing is not in every podcaster’s budget. So, I am going to share with you my top 5 time-savers for podcasting, without outsourcing. […]

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How to Find Podcast Interviews

So you are ready to make the leap into getting interviewed on podcasts. Congratulations! You’ve got your one sheet and headshot ready to go, and you’re off to start pitching yourself to shows. Now…where do you start? I’m going to share with you 3 resources for finding great interviews on podcasts in your niche.

Good Ol’ Google – Simple yet effective, googling the type of podcasts you want to be interviewed on is a great place to start. Try different key terms and see what you come up with. When you find a show that interests you and that you think you’d make a good fit for, make sure you really dig into their website. Does the show conduct interviews? How often? Are they currently publishing episodes? If you can’t find that information on their website, jump onto iTunes and scroll through their episodes. Make sure you are the right fit for the show AND that they are still actively producing their podcast before reaching out! […]

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Make the Connection

There are a lot of reasons why people get into podcasting, either as a host or a guest expert. Some people are looking to grow their businesses, some people are trying to establish themselves as an expert in their field, and some people just enjoy the medium! But no matter what your purpose is for podcasting, there is one key strategy that will help you be successful – making CONNECTIONS.

Podcasting has become such a personal medium. It’s incredible platform for networking with amazing people. My team and I had an fantastic time at Podfest recently, and the feeling of the event was more like a summer camp than a conference! Why? Because the network of podcasters engaging with each other was electric…and effective. […]

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