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How To Increase Your Podcast Downloads Using Pinterest

I have found a fantastic strategy in using Pinterest to increase the number of downloads and subscribers to my client’s podcast.

Do you want to know what it is? Ready? I’ll pull back the curtain here…. “JUST ASK!”

Well, there’s a bit more to it than that, but quite honestly, it’s not that complicated. Here are some basic steps you can take to use Pinterest to increase your podcast downloads and subscribers.

1. Either convert your personal page to a business page or start a business Pinterest page. The reason for doing this is so you can use the Pinterest analytics feature.

2. Create a board (or boards) for your podcast. This is a great way to organize and showcase your episodes by topic or month you aired them. I do Jim Palmer’s Pinterest marketing, and we organize his podcasts by topic into separate boards. John Lee Dumas of EOFire has his podcast episodes organized by month. I like both because it helps organize and decrease that feeling of information overload.

3. Create a promotional podcast graphic and link it to the podcast episode website.

4. When people repin the graphic, leave a comment for them thanking them, asking if they enjoyed the episode, and inviting them to subscribe.

Since there are no direct messages on Pinterest, there isn’t much engagement between users. When you leave a comment, you really stand out, and people appreciate the interaction! You will gain more followers this way, which gets your pins shown more on the Pinterest feed, which ultimately drives more traffic to your podcast website!


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