While podcast interviews may be the foundation of your content marketing plan, don’t stop there! Take the content you are covering either on your podcast or as a guest expert and repurpose it into great videos for your audience. Video marketing is by far my favorite kind of marketing. Not only does it allow people to hear your voice, but it also shows your audience what you look like, how you speak, facial expressions, body language, etc.
You might be saying, “Jessica, you really expect me to get in front of a camera? No way!” Well, yes, I do, and yes you can! You also might be thinking, “That sounds really complicated, expensive, and time consuming!” And no, it doesn’t have to be! I’m going to break down simple and inexpensive steps to integrate video marketing into your content strategy.
- Write a list of the ten most frequently asked questions that you get from your clients or on podcast interviews – What are you already talking about with your clients or during your interviews? These are the topics that will make great videos! You don’t need to reinvent the wheel and develop new content. Use what you already have and get it out to your audience through a new medium!
- Set up your camera on a tripod or use a selfie stick – When I say “camera,” I’m not talking about an expensive DSLR video camera; you are not trying to win any YouTube vlog contests. Your iPhone is fine! I recommend using a tripod or selfie stick for stability, but you don’t need to invest in a fancy backdrop. Film where you are, wherever you are! In the office, for a walk in your neighborhood, at a conference…inject your personality and give your audience a glimpse of the spaces that inspire you.
- Film two-minute videos answering your 10 faq’s – 2 minutes…is that a typo? NO! Keep your videos short and to the point. Your audience is there for your content, so give it to them in a quick, powerful video. Not only does this help your audience to stay focused and access your content, but it makes the job much simpler for you! You don’t need to craft a long 10 or 20 minute video to be effective. People have short attention spans these days. Keep it short.
- Schedule your videos to release weekly – Release your videos on Facebook and on YouTube. These are free mediums for your video hosting, and you can embed the videos from YouTube onto right onto your blog.
That is it! In time, I’d recommend coming up with a name for your “web TV show,” but to start, simply film several videos and get them online. Remember, if you want to see a return on your investment, then you need more content for podcast listeners to consume once they get to your website, and short, content-rich videos are an excellent way to engage new fans and followers.