Hey everyone. Thanks for joining me for today’s episode of Interview Connections TV where I help you rock the podcast from both sides of the mic. When you are using guest expert interviews on podcasts as a way to grow your business you likely have some specific goals in mind; some specific books you want […]
You know that podcasting is a great way to reach your target market and grow your business. But which side of the mic is the right place to start – as a host or as a guest expert? While each business has its own marketing and promotion strategy, my recommendation is generally to start as a Guest Expert, and here’s why:
1. The startup costs for a guest expert are very minimal compared to hosting your own show.
To get booked as a guest, you’ll need to invest (if you have not already) in a headshot, one sheet, outreach to podcasts for interviews, and promotion. To start recording interviews as a guest, all you’ll need for equipment is a microphone. […]
There is a disturbing trend growing in the world of podcasting. It starts off something like this… “I love your show and I’d be a perfect guest for you! Let’s set it up!” Recognize this kind of pitch? It’s boring, impersonal, and makes it clear that the writer has done absolutely no research into your show or your audience. Whether from an individual or a guest booking service, these types of pitches are becoming all too common, and I’ve heard an overwhelming number of complaints about this in the podcasting community. […]
One of the major reasons I hear people give for why they don’t get into podcasting is that they simply don’t have the time. I’ve talked about how to outsource your podcast production which is obviously the biggest time saver of all. The reality is, however, that outsourcing is not in every podcaster’s budget. So, I am going to share with you my top 5 time-savers for podcasting, without outsourcing. […]
“If you could do me a favor, leave a rating and review for my podcast on iTunes!” A very reasonable request from almost every podcaster out there. Unfortunately, when a host makes this request, there are some who will want to oblige by quickly jumping onto iTunes, giving 5 stars, and leaving a comment like “Love this show! You nailed it!” The kicker is, they have never even listened to an episode!
So, what we, as podcast consumers are left with are falsely inflated stats, disingenuous reviews, and no trusted forum for real podcast ratings. Friends, I think it’s high time for a ratings revolution…and the revolution starts with YOU. […]
There are a lot of reasons why people get into podcasting, either as a host or a guest expert. Some people are looking to grow their businesses, some people are trying to establish themselves as an expert in their field, and some people just enjoy the medium! But no matter what your purpose is for podcasting, there is one key strategy that will help you be successful – making CONNECTIONS.
Podcasting has become such a personal medium. It’s incredible platform for networking with amazing people. My team and I had an fantastic time at Podfest recently, and the feeling of the event was more like a summer camp than a conference! Why? Because the network of podcasters engaging with each other was electric…and effective. […]
Natalie Eckdahl, Jake Carlson, Lane Olsen, Joel Boggess, and Rosemary Nickel are all amazing entrepreneurs and podcasters who attended Social Media Marketing World 2015. They each took a moment with me at the event to share some of their take aways and tips on how to make the most out of conferences. […]
Read More… from Social Media Marketing World Podcasters Share Their Conference Tips
In this episode, I build on last week’s lesson of not worrying about being perfect! The hardest part of podcasting, and doing videos and really anything in life is starting; getting through that first unknown territory! I actually compare this to killing zombies so if you like The Walking Dead…hopefully you’ll appreciate my analogy! […]
Read More… from How Killing Zombies is like Starting a Podcast
Starting a business is a lot of work! On the outset, we see all these successful entrepreneurs and podcasters living the dream; they take vacation whenever they want, they’re location independent, and their income reports are off the charts!
What we don’t see are all the long and hard hours, sweat and tears (not to mention money!) they put into building their platform.
I work with a lot of new podcast hosts who, once starting their show, quickly get overwhelmed at how much work it is and the question arises: How do I get it all done? […]
Every day, there are new podcasts being added to iTunes that are clone podcasts. They ask the same exact questions to every interviewee and they have the same exact voiceovers and jingles as other shows. Quite frankly, there is nothing unique about them. If you have fallen into this trap or have hit a creative wall in your podcast, here are some tips to make you stand out!
An easy way to make your podcast stand out is to share your personal back story on your show. Do not be afraid to tell your story to your listeners even in the episodes in which you have guests. Weave it in to each episode so listeners are consistently learning more about you and building a stronger connection to you, the host. […]
