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Are You Telling Listeners What You Want?

Hey everyone. Thanks for joining me for today’s episode of Interview Connections TV where I help you rock the podcast from both sides of the mic. When you are using guest expert interviews on podcasts as a way to grow your business you likely have some specific goals in mind; some specific books you want to sell, maybe you want more Twitter followers or you want a bigger email list. After a few months of doing the interviews you don’t see a lot of action, you don’t see a lot of results, you begin to scratch your head and think, “Well, is this method of being a guest expert really working?”

I have one big question for you: are you asking for what you want? Are you being specific with listeners about what kind of action you want them to take? I was just speaking with a client and he’s been doing interviews for several months. He said, “They’re going well, I’m getting good feedback, but I’m not quite getting the results that I want.” I said, “What kind of results do you want?” He said, “I have a free ebook that I want people to download and I also would like more Twitter followers.” You know what I asked him? I said, “Are you telling the listeners to download that ebook and are you telling people to connect with you on Twitter?”

He was worried that he would sound too sales-y. He doesn’t want, if the host says, “How can listeners connect with you?” He just wants to answer that question because he doesn’t want to be too forward or too sales-y on a podcast. My big recommendation to him and what I’m telling you is don’t worry about being sales-y, because you’re not selling anything. You’re not offering a paid program or a paid service. If you’re really worried about it, just ask the host before the show or even on the recording, “I have a free ebook that I would love to offer your listeners as a gift. Is it okay if I do that?” Most of the time they’re going to say yes. I can’t imagine any host that would say no. If they really have a problem with it, they’ll tell you.

Give that strong call to action. You can’t expect listeners to take action on something that you don’t ask them to take action on. I am Jessica Rhodes. I’m here to help you rock the podcast from both sides of the mic. To learn how we can get you booked for interviews on podcasts go to interviewconnections.com. We’ll see you next Tuesday.