Podcast interviews are a great way to grow your business because they leverage the power of CONTENT marketing. They are not, however, a way to advertise your business. Here’s what I mean:
Podcast interviews are not a form of advertising. Podcast interviews are a form of content marketing, a strategy that focuses on providing highly valuable content in order to attract a specific audience. When a listener hears you on a podcast, they should be consuming actionable tips that they can apply right away in their business and their life. You are establishing yourself as a trusted expert that they can turn to when they are ready to buy your product or service. […]
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