The Power of Celebrity Positioning in Podcasting

The key to getting podcasters interested in interviewing you is positioning yourself as a celebrity expert.

The digital age ushered in the ability to publish your own books, record your own songs, create your own “on air” presence, and more.  We live in this amazing time in which you can create your own celebrity persona almost overnight. And guess what? That’s exactly what podcasters want: the ability to align themselves with celebrities.

In the online marketing world, “celebrity” is all about perception. It has nothing to do with how much money you have, the number of names on your email list, or the size of your social media following. It’s is a very smart business strategy to position yourself as a celebrity because people will pay you more money for your products or services if they perceive you to be one.

So, how do you position yourself as a celebrity? It’s very easy: Just call yourself one!  But you need two major things to back up your claims:

  1. Have ACTUAL Expertise – The underlying factor for celebrity status is expertise. Do you have a successful track record and are you an expert in your niche?  You must also be able to speak knowledgeably about your topic and provide stories and examples to back up your tips.
  2. Marketing and Branding – The only way people will believe you are a celebrity is if you are consistently and persistently marketing and delivering value. More likely than not, entrepreneurs who are positioned as celebrities have their own podcasts, video shows, blogs, newsletters (email, print, or both), and attend and network or present at live events or conferences. I speak from experience. If you consistently publish weekly podcasts, videos, blogs, emails, and attend live events, you will start to feel the power of celebrity impact your business in a major way.

Celebrity – whether it’s for an actor, musician, athlete, or you – does not happen overnight. In fact, it doesn’t necessarily happen in six months or a year. But consistently continue to plug yourself, and you will start meeting people who act a little star struck. They’ll recognize you! At the very least, they’ll think or say, “Hey!  There goes Jessica Rhodes!  She’s the ROCK THE PODCAST expert!”  Build your credibility, build your celebrity, and you’ll start rocking more and more podcast interviews and grow your business in a big way.

At Interview Connections, we can get you booked on awesome podcasts that will increase your celebrity power. Contact us here!