A recurring theme I am seeing in the feedback I get from our guest expert clients at Interview Connections is that podcast hosts are making it more and more difficult to schedule interviews. Here are the most common mistakes I’m seeing podcast hosts make when they are scheduling guests and what hosts should be doing instead. […]
Read More… from What to Do if a Podcaster is Making You Jump Through Hoops to Schedule
If you are a host of an interview based podcast, you know the importance of having great guests on your show. These guests must not only fit within your niche topic, but also have relevant and compelling content that resonates with your target audience. Just because the market seems to be saturated with so-called “experts” and you may be receiving an abundance of pitches from them, does not mean that you are getting the right guests for your show. So how do we at Interview Connections find and book the best guests for our client’s podcasts? […]
Podcast interviews are a great way to grow your business because they leverage the power of CONTENT marketing. They are not, however, a way to advertise your business. Here’s what I mean:
Podcast interviews are not a form of advertising. Podcast interviews are a form of content marketing, a strategy that focuses on providing highly valuable content in order to attract a specific audience. When a listener hears you on a podcast, they should be consuming actionable tips that they can apply right away in their business and their life. You are establishing yourself as a trusted expert that they can turn to when they are ready to buy your product or service. […]
No matter how much you plan, how much you prepare, how much you communicate, in the world of podcasting (and let’s face it, in the world in general), things will go wrong. You will get stood up for an interview, your microphone will die right as you are starting to record, your computer will crash taking all your precious audio files with it. These things are bound to happen, so what can you do to keep momentum? Be graceful. […]
If you are getting interviewed on podcasts and Internet radio shows and you do not have a killer freebie on your opt in form, you are seriously missing out! In this episode, I will share with you why it is so important to have a targeted opt in give away so that people who hear […]
In this episode, I share a few different things you can do to up your podcast game and take your show to the next level. I’ll share some upcoming live events I recommend attending where you can find great guests, mastermind groups to join and why better equipment will help you be more successful. Don’t […]
Read More… from Up Your Game: Podcast Masterminds, Live Events and Equipment
If you are an entrepreneur or a podcaster who wants to get interviewed as a guest on other podcasts, you’ve probably asked the question “Is this show right for me?” Unless you just really love being interviewed and you’re not super concerned about the R.O.I., it’s important to try and limit your efforts in getting booked on podcasts to the shows that are right for you. Watch this video to learn what the standards are that I look for in podcasts when I’m pitching my clients! […]
Read More… from Choosing Podcast Interviews – Is This Show Right For Me?
The secret behind a successful interview based podcast is an awesome HOST! Great guests compliment an awesome host and when you, as the podcaster, share your personal back story and you are open about your awesome personality your listeners will become raving fans. Don’t miss this episode for great tips AND to get a sneak peek into my life as a mompreneur! […]
Read More… from How to Create Raving Fans Using Your Personality
“I’m the perfect podcast for everyone!” said no podcaster ever. At least not any podcaster who was telling the truth! Your podcast needs to be perfect for one specific kind of person. Know who that person is. In this episode I’ll talk about why you need to know who your podcast avatar is and what questions you need to ask to figure out who they are! […]
Podcasts are exploding right now and it’s a great thing for entrepreneurs who want to deliver valuable, actionable content and get free media exposure! But if you’ve never been interviewed before, it can be quite nerve racking to have a 30 minute or even 1 hour Skype call with someone you’ve never met and have it broadcasted to the world! Watch this episode of Interview Connections TV for tips on how to get over these nerves and prepare for your first podcast interviews. […]
Read More… from Podcast Interviews 101: Tips for your First Interview
