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What to do, and what NOT to do…

“How do I get my guests to promote my show?”

This is a question I get asked a lot and the answer I have is not always what people want to hear.

My recommendation is NOT to require your guests to email their list about their interview. My recommendation is NOT to require your guests to post so many times on social media.

Some say, well, if you don’t require it how do you know they’ll promote it? My answer: don’t worry about it. […]

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First Impressions – Deal Breakers for Getting Booked

A lot of people ask me, what’s the secret to getting booked on popular podcasts? Just like in business, there is no ‘one thing’ or one secret that if implemented will get you booked! There are several factors that go into successfully getting you booked for interviews on popular podcasts and internet radio shows.

In this post, I want to focus on one important factor that is often a deal breaker for podcasters when deciding whether or not to interview someone- and that is first impressions. […]

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How to Promote your Podcast on Social Media

Social media is a really important piece of the puzzle when you are promoting your podcast and hands down, the best and most effective way to promote your podcast on social media is with graphics with text overlay; what my team at Interview Connections likes to call ‘promo graphics.’

Promo graphics are images that have your podcast logo or artwork, maybe your headshot as well, and your guest’s headshot. It’s also important to have the guest’s name, episode title or episode number and your website URL. […]

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Attention Speakers: Are you doing podcast interviews?

Speakers tend to be on the road a lot speaking to live audiences. This takes great skill, confidence, and the ability to speak in public and connect with an audience. But between live events, when you’re home at your office, how are you getting exposure to hundreds and thousands of people?

With Stitcher radio being installed in several makes and models of 2014 of 2015 cars, podcasts are going to be accessible to the masses and will be listened to by thousands upon thousands of people. Entrepreneurs who host their own podcast and upload their show to Itunes and Sticher radio are always looking for guest experts who have valuable content to share with their audience. As a speaker, getting interviewed on these podcasts has the power to expose you to thousands of potential followers, prospects and clients. […]

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Schedule Once or Time Trade?

If you are not using an online scheduling tool to schedule your podcast interviews, or any appointments in your business for that matter, you are wasting serious time and money. The amount of time spent going back and forth in emails saying “Here are three times that work for me, what works for you?” And then having the other person saying “None of those times work for me, how about these times?”

If you are still doing that to schedule your interviews, or if you are paying your assistant to go back and forth scheduling your appointments that way, I beg you- stop now! […]

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How to Stand Out & Get Booked for Interviews

I talk to entrepreneurs every day who want to get booked for podcast and internet radio show interviews because it’s a great way to connect with the host and get your message heard to hundreds and even thousands of potential followers, prospects and clients. I have many tips and strategies to get yourself booked for interviews, but I want to take today to focus on my number one tip:

Position yourself as the go-to expert in a specific niche! […]

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A Golden Guest Tip: Be Humble

I’m in the business of podcast guest interviews. Yes, that’s right. My business, Interview Connections, specializes in finding and booking great guest interviews and naturally, I’ve been behind the mic a number of times myself.

I have tons of tips on how to be a great guest but the one I want to shed a little light on today is not only a tip that will help make you a great guest, it’s a tip that will help you be a better and more likable entrepreneur. […]

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How to Get Celebrity Guest Interviews on Your Podcast

So, you started a podcast and now you want to interview the biggest names in business, right? Of course you do! Getting big celebrities on your podcast builds your credibility, increases downloads, gives you the opportunity to talk one on one with someone you wouldn’t otherwise have had the opportunity to connect with, and it positions you as a celebrity by association.

I book guest interviews on a lot of different podcasts and have had the pleasure of connecting my clients with celebrity guest expert interviews like Jon Taffer, host of Bar Rescue, Stacey Poon-Kinney, who was a finalist on Food Network Star and starred in an episode of Restaurant Impossible, Jeff Olson, author of The Slight Edge, and Amy Porterfield, Facebook marketing expert. […]

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Interview Connections Highlights

Last week was another fantastic week in the world of Interview Connections podcasts. I was absolutely thrilled that my friend and client, Jason Silverman connected me with his guest last week, Michelle Lederman. Michelle was kind enough to hop on a Skype video call and chat for about 30 minutes with me! She is a wealth of information and energy and I immediately booked her on 4 of my client’s shows!

Listen to her interview on Jason’s podcast, which aired last Thursday. You can download the podcast at JasonMSilverman.com! […]

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