“How do I get my guests to promote my show?”
This is a question I get asked a lot and the answer I have is not always what people want to hear.
My recommendation is NOT to require your guests to email their list about their interview. My recommendation is NOT to require your guests to post so many times on social media.
Some say, well, if you don’t require it how do you know they’ll promote it? My answer: don’t worry about it.
The goal of any podcast should be to provide actionable valuable content to your audience and build your platform of content marketing. All the other benefits of podcasting will follow if you focus primarily on delivering good content.
If you have an interview based show where you ask people to be a guest on your podcast, your focus should be on spotlighting your guest, promoting their interview as much as possible; essentially- treat them as you would any dinner GUEST in your home. You wouldn’t ask a guest at your dinner party to first tell everyone how great your food is, would you?
Zig Ziglar said something to the effect of, If you first focus on helping other people get what they want, you will get what you want.
Don’t make your guests jump through hoops!
You can see my video on this topic on my You Tube channel!