This year’s Social Media Marketing World got a lot of people excited about new marketing platforms – Snapchat, Periscope, Facebook Live, etc. Everywhere you looked among the 3,000+ marketers, podcasters and entrepreneurs, phones were out and cameras were rolling. But as fun and exhilarating as it was to try out these new platforms, a very important question must be asked by every entrepreneur, whether they were at SMMW or not: “Is it right for me to adopt a new platform right now?”
I’m not a big fan of ‘yes or no’ answers. The answer is almost always, it depends! Gary Vaynerchuk appears to be obsessed with Snapchat. He’s not. He loves attention, and attention right now happens to be on Snapchat. But you are likely not Gary Vee with an audience his size vying for your attention. You are a bootstrapped entrepreneur growing your audience like I am. It takes a lot of effort to get new viewers and listeners on your content. It takes time. […]
