When to Adopt a New Marketing Platform

This year’s Social Media Marketing World got a lot of people excited about new marketing platforms – Snapchat, Periscope, Facebook Live, etc. Everywhere you looked among the 3,000+ marketers, podcasters and entrepreneurs, phones were out and cameras were rolling. But as fun and exhilarating as it was to try out these new platforms, a very important question must be asked by every entrepreneur, whether they were at SMMW or not: “Is it right for me to adopt a new platform right now?”

I’m not a big fan of ‘yes or no’ answers. The answer is almost always, it depends! Gary Vaynerchuk appears to be obsessed with Snapchat. He’s not. He loves attention, and attention right now happens to be on Snapchat. But you are likely not Gary Vee with an audience his size vying for your attention. You are a bootstrapped entrepreneur growing your audience like I am. It takes a lot of effort to get new viewers and listeners on your content. It takes time. […]

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Podcast Guest Expert Interviews – How To Track Your ROI

In today’s episode, I’m joined by the founder of Linked In Focus and the host of the Social Media Business Hour radio show, Nile Nickel. Nile shares some great tips on how to track your success in podcast interviews as a guest expert! […]

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How to get your guests promote your podcast

One question I get asked a lot from my clients at Interview Connections is How do I get my guests to promote their interviews? and a few people even said they are considering requiring the guest to do so. Hear me loud and clear: requiring your guests to promote your show is a very bad idea!

You have to take having interviewees on your podcast as seriously as if they were guests in your home.

Last week my son Nathan had his first birthday party and one of my friends called me to ask what kind of gift they should bring. I told her of course that she shouldn’t bring anything, that the only thing I wanted was her company. […]

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What to do, and what NOT to do…

“How do I get my guests to promote my show?”

This is a question I get asked a lot and the answer I have is not always what people want to hear.

My recommendation is NOT to require your guests to email their list about their interview. My recommendation is NOT to require your guests to post so many times on social media.

Some say, well, if you don’t require it how do you know they’ll promote it? My answer: don’t worry about it. […]

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How to Promote your Podcast on Social Media

Social media is a really important piece of the puzzle when you are promoting your podcast and hands down, the best and most effective way to promote your podcast on social media is with graphics with text overlay; what my team at Interview Connections likes to call ‘promo graphics.’

Promo graphics are images that have your podcast logo or artwork, maybe your headshot as well, and your guest’s headshot. It’s also important to have the guest’s name, episode title or episode number and your website URL. […]

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