Tag: Social Media

When to Adopt a New Marketing Platform

New-Platform

This year’s Social Media Marketing World got a lot of people excited about new marketing platforms – Snapchat, Periscope, Facebook Live, etc.  Everywhere you looked among the 3,000+ marketers, podcasters and entrepreneurs, phones were out and cameras were rolling.  But as  fun and exhilarating as it was to try out these new platforms, a very important question must be asked by every entrepreneur, whether they were at SMMW or not:  “Is it right for me to adopt a new platform right now?”

I’m not a big fan of ‘yes or no’ answers. The answer is almost always, it depends!   Gary Vaynerchuk appears to be obsessed with Snapchat. He’s not. He loves attention, and attention right now happens to be on Snapchat. But you are likely not Gary Vee with an audience his size vying for your attention. You are a bootstrapped entrepreneur growing your audience like I am. It takes a lot of effort to get new viewers and listeners on your content. It takes time.

So when is the right time to a adopt a new marketing platform? The answer is: when you have the time to dedicate to it.

Friend, the gist is: you can Snap, Periscope, Blab, whatever, whenever you want. But if you’re expecting a new marketing platform to start producing an ROI, don’t bother with it until you can commit to it in a consistent schedule.  I Periscoped a little bit a few months ago. I didn’t see an ROI because I didn’t have time to come up with a regular schedule and drive my audience to my Periscope profile.  Just because a marketing platform is hot right now, doesn’t mean you will suddenly have a lot of success with it right away. Like everything in business, it will take work, it will take time and it will take patience before you see a lot of success.

I blog, publish videos, podcasts and send out two newsletters because I have worked my way up to having the time to do all of this on a regular schedule.   If you don’t have the time to keep your podcast going, consider working with my team to book your guests. Outsourcing the production of each marketing platform can help you do more, faster.

Podcast Guest Expert Interviews – How To Track Your ROI

In today’s episode, I’m joined by the founder of Linked In Focus and the host of the Social Media Business Hour radio show, Nile Nickel. Nile shares some great tips on how to track your success in podcast interviews as a guest expert!

How to get your guests promote your podcast

One question I get asked a lot from my clients at Interview Connections is How do I get my guests to promote their interviews? and a few people even said they are considering requiring the guest to do so. Hear me loud and clear: requiring your guests to promote your show is a very bad idea!

You have to take having interviewees on your podcast as seriously as if they were guests in your home.

Last week my son Nathan had his first birthday party and one of my friends called me to ask what kind of gift they should  bring. I told her of course that she shouldn’t bring anything, that the only thing I wanted was her company.

The most important reason you should invite a guest on your show is because you want them to deliver great content to your audience.

So asking them to e-mail their list about the interview is very impolite- it makes it look like you only want them on the show so you can promote to their list. Don’t forget that the people who can provide you great content are busy and successful entrepreneurs, so requiring them to promote your podcast would leave a really bad taste in their mouth and they will probably just decline your invitation to do the interview at all!

If you provide your guests a spotlight to share their story, to provide valuable, actionable content, all the rest will follow: They will feel compelled to share about it on social media, and you will have successfully laid the foundation for creating a fruitful long-term relationship with them since you made them feel welcomed and appreciated.

If you want to learn more about how I can help you book great podcast guests, visit interviewconnections.com!

 

What to do, and what NOT to do…

“How do I get my guests to promote my show?”

This is a question I get asked a lot and the answer I have is not always what people want to hear.

My recommendation is NOT to require your guests to email their list about their interview. My recommendation is NOT to require your guests to post so many times on social media.

Some say, well, if you don’t require it how do you know they’ll promote it? My answer: don’t worry about it.

The goal of any podcast should be to provide actionable valuable content to your audience and build your platform of content marketing. All the other benefits of podcasting will follow if you focus primarily on delivering good content.

If you have an interview based show where you ask people to be a guest on your podcast, your focus should be on spotlighting your guest, promoting their interview as much as possible; essentially- treat them as you would any dinner GUEST in your home. You wouldn’t ask a guest at your dinner party to first tell everyone how great your food is, would you?

Zig Ziglar said something to the effect of, If you first focus on helping other people get what they want, you will get what you want.

Don’t make your guests jump through hoops!

You can see my video on this topic on my You Tube channel!

How to Promote your Podcast on Social Media

Social media is a really important piece of the puzzle when you are promoting your podcast and hands down, the best and most effective way to promote your podcast on social media is with graphics with text overlay; what my team at Interview Connections likes to call ‘promo graphics.’

Promo graphics are images that have your podcast logo or artwork, maybe your headshot as well, and your guest’s headshot.  It’s also important to have the guest’s name, episode title or episode number and your website URL.

A lot of podcasters, and I will argue the majority of podcasters who promote their shows on social media, do so with the guest’s headshot only.  This is not the best way to promote a show because at first glance, no one will know what the post is about unless they click through to your website or stop to read your status.

Everyone’s eyes on social media go to the images FIRST.  That is why it’s more important to have a promo graphic with your podcast info, the episode number, things like that, so people see this info in the image, and instantly know it’s a podcast!

Also, you will get more clicks to your website when you link to your post and show the preview image.  See below.  If the guest’s head shot shows up in the thumbnail because that is what you have on the blog post, simply click, “upload image” and add a custom promo graphic here instead!    FB_post

You can see samples of promo graphics my team has designed here: www.InterviewConnections.com