I talk to entrepreneurs every day who want to get booked for podcast and internet radio show interviews because it’s a great way to connect with the host and get your message heard to hundreds and even thousands of potential followers, prospects and clients. I have many tips and strategies to get yourself booked for interviews, but I want to take today to focus on my number one tip:
Position yourself as the go-to expert in a specific niche!
Podcasters are interested in interviewing successful people. They want to have guests on their show who can bring immense value and lots of actionable content to their listeners, so as a guest expert, you have to position yourself as the go-to expert in a specific niche! A couple examples of people who do this really well are:
Jim Palmer– The Newsletter Guru
Michelle Prince– America’s Productivity Coach
Ask yourself- If someone didn’t know me and they looked over my website briefly, would it be clear what niche I am the go to expert in? If you are marketing yourself as the Jack or Jill of all trades, you’re going to lose out when it comes to podcast interviews.
Here are some things you can do to start communicating a clear message about your expertise:
1. Blog at least 1-2 times a week in just a few keys areas. For example, I position myself as the go to expert in finding and booking podcast guests, so I consistently blog about this specific topic!
2. Post tweets and status updates on social media about the topic.
3. Engage with other leaders in the industry on social media.
4. Become an author. By writing a book about your specific area of expertise, even an e-book or a special report, you will easily be able to market yourself as the go to expert in that area!
If you would like to learn more about how we can help you get booked for podcast interviews, visit InterviewConnections.com.