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Celebrate Small Victories

As I celebrate the holiday season; Christmas, New Years, my birthday, I get to thinking about how much has been accomplished in the last year and how much has changed. One very important lesson comes to mind when thinking about all of this: celebrate your victories, no matter how small.

As entrepreneurs and podcasters, we’re constantly upping our goals, coming up with new podcast episodes, going for higher downloads and revenue in our podcast and business. As you increase your standards and go for bigger and better things, don’t forget to celebrate your victories along the way. […]

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How to Write the Perfect Interview Request

You are starting (or already hosting!) your podcast and have a list of dream guests you want to interview. But what do you say to them in your email requesting them for an interview?

There is a simple and effective formula that we have mastered at Interview Connections to write the perfect interview request: […]

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Live Event Power

I decided this year that I will make a point to feature each week a live event that I will either be attending, speaking at or sponsoring in my email newsletter. I am doing this not only to bring exposure to events that I want to help but to recommend conferences that I know will be valuable for you to attend.

I have been hearing recently “I’m going to limit the conferences I attend this year and try to just go to one or two.” […]

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How to book, schedule and manage podcast guests 

If you want to have a successful, well-respected and highly recommended podcast, then you need to make it super easy for your guests to get booked and scheduled! After all, if your guests enjoy their experience not only during the interview but before and after the recording, they’ll become a raving fan and brand ambassador for your podcast.

First, make sure your ask is clear and specific and they have an understanding of what you want to talk to them about during the interview. A confused guest is a frustrated guest! […]

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What to Do 10 Minutes before a Podcast

Whether you’re hosting a podcast or appearing on one as a guest, there are several small things I recommend you do before a podcast recording starts to ensure a high quality recording. Here they are:

Close all applications and restart your computer
Go to the bathroom and get a glass of water
Is it winter? Turn off the space heater. Is it summer? Turn off fans or ACs. […]

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Tips for Your First Podcast Interview

A lot of entrepreneurs that I work with at Interview Connections are experts in their industry but have not yet started getting media exposure through podcast interviews. And for those entrepreneurs who are more introverted or even those who are extroverted sometimes get very nervous before interviews.

Podcasts are here to stay. They are changing the game for how businesses get media exposure. No longer do you need to only be spending money on press releases and going after traditional news outlets. With podcasts, you can get in front of your target market and have an intimate and honest conversation about your business and your authentic self. […]

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Always Be Marketing

“I tried that, but it didn’t work”

What I have learned from building a business that has experienced fast growth in the first few years; replacing my income in 6 months, and then going onto hit 6 figures in the first year, is that you must ABM: Always Be Marketing! You must always be marketing on all different platforms and you must always be marketing on those platforms without giving up.

There is no quick fix or silver bullet to success. You need to blog, podcast, build and engage with an email list, do video marketing, get interviewed on podcasts, go to live events, etc. and as long as you want to be building your business, DON’T STOP DOING ANY OF THESE THINGS! […]

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How to be a Celebrity

When you think of ‘celebrity’, what or who comes to mind? I think of Hollywood actors; Brad Pitt and the like. I think of people who are well known and have the perception of people who are successful, loved and those who are listened to. When they talk, people listen. When Ashton Kutcher tweeted about Target needing changing tables in male restrooms, Target obliged! If my husband tweeted about that, it’d be read by maybe 2 people and forgotten (sorry, honey).

The more you get interviewed, the more people see you as a celebrity. The more people see you as a celebrity, the more people listen to you. The more people listen to you, the more influence you have! The more influential you are, the more business, money and success you attract. […]

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Should I Interview My Competition on my Podcast?

One of the most challenging mindsets to overcome as an entrepreneur is the poverty mindset. Having a poverty mindset means you don’t think there is enough pie for everyone, so-to-speak. What you should strive for is the abundance mindset which says you believe there is enough pie for everyone! A rising tide raises all ships. It’s easy to say you have an abundance mindset but when you are faced with the opportunity to interview your competitor on your podcast, do you have feelings of abundance? Or do you get worried that they’ll steal business from you?

When you create a positive relationship with your competitor, when you interview them on your podcast, you are sending a huge message to the world! You are saying that you are incredibly confident in your services/products. You are saying that everyone has value to share and you’re not the only expert out there. You are saying you have an abundance mindset. […]

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