When I am interviewed on podcasts to talk about how to get booked as a guest, one of the most frequently asked questions is around how to get guests to promote the show. Many podcasters will say, “Guests SHOULD promote it” or “A guest is good IF they promote the show.”
Let me be clear: Whether or not a guest promotes YOUR show does not make them good, or bad. If a guest promotes your show, it’s something to be appreciated not expected. […]
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