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It’s Not Your Guest’s Responsibility to Market Your Podcast

When I am interviewed on podcasts to talk about how to get booked as a guest, one of the most frequently asked questions is around how to get guests to promote the show. Many podcasters will say, “Guests SHOULD promote it” or “A guest is good IF they promote the show.”

Let me be clear: Whether or not a guest promotes YOUR show does not make them good, or bad. If a guest promotes your show, it’s something to be appreciated not expected. […]

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Live Streaming Video Tips

Live streaming has been around for a long time but with the recent launch of Blab and Periscope, it’s really taken off (no pun intended)!

As my friend, Gary George puts it: live streaming is still the Wild Wild West- It’s so new that even the ‘experts’ still only have a few months of experience using Blab and Periscope!

I’ve personally done a handful of scopes at this point and did my first Blab a few days ago, however, I’ve been filming weekly videos for Interview Connections TV for over a year and a half. Here are some tips for making the most of your live streaming videos: […]

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Be Intentional

I have made a huge effort recently to be incredibly intentional about whom I spend my time with and what information I consume on a day-to-day basis, and from whom I consume information.

From the podcasts I listen to, to the Facebook groups I participate in, and the mastermind groups I engage with, I am strategic and purposeful about each and every one.

My goal is to grow Interview Connections to a million dollar company and because of that goal I intentionally surround myself with entrepreneurs who have million dollar companies or businesses that are in the high six figures. Interview Connections is currently in the low six figures. […]

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Selfies Don’t Book Interviews

When you get booked for interviews on podcasts, you’ll be asked by the podcast producer to send in your bio, headshot, and contact information. The producer wants this information so they can, not only properly prepare for the recording but also so they can promote your episode online! One of the top ways to promote a podcast is on social media with custom promo graphics. […]

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Podcast 101 – Tech Tips, Outsourcing and Resources

At Interview Connections we book hundreds of interviews every month on great podcasts for our guest experts. After doing interviews as a guest, a lot of our clients get bit by the podcasting bug and decide to start their own show! I will often consult with my clients and point them in the right direction for starting their podcast successfully and easily. Below is a basic outline of how I get my show produced in less than 2.5 hours of my time every month. […]

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How to be prepared as a podcast guest

Each podcast interview you do will be slightly different. Different shows have different flows and while some hosts will ask you the questions you provide on your one sheet, others will be totally conversational and ask you only questions that they thought of.

To be most prepared for your podcast interviews as a guest, follow these simple tips: […]

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How I am Working Less & Making More

With the birth of my second baby, I fully expected business to slow down. After all, I would not be able to work very much and my time online would be limited so promoting the content that I produced before the birth would be challenging.

However, the first week of my maternity leave, Interview Connections signed up several new members resulting in a significant increase in revenue for the business! Even with all the additional business, I’m still able to stay out of the office because I have spent the last 9 months on delegating, outsourcing and building a kick butt team! […]

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How to Promote your Podcast on Social Media

Social media is a really important piece of the puzzle when you are promoting your podcast and hands down, the best and most effective way to promote your podcast on social media is with graphics with text overlay; what my team at Interview Connections likes to call ‘promo graphics.’

Promo graphics are images that have your podcast logo or artwork, maybe your headshot as well, and your guest’s headshot. It’s also important to have the guest’s name and your website, and optionally, the episode title or episode number. […]

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I’m a Marketer & an Entrepreneur, But Podcasting is Still My Art

In The Podcast Producers, Corey and I talk about the art and business of podcasting and in one episode we dedicate the entire conversation to the topic of hobby vs. business podcasting. I was candid in the show that I decided to accept Corey’s offer to co-host this show because I believed it would be good for my business; it’d serve as a good marketing tool for Interview Connections. What I discovered though, throughout the process of creating the series was that I LOVE podcasting; I love the connection I make with the guest and my cohost, I love the challenge of conducting a good interview and I love the art of finding my voice.

I want to talk about that last part: “finding my voice” because that’s a phrase that’s thrown around a lot. […]

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The One Thing You Need to do To Be a Good Interviewer 

Podcast Movement 2015 took place recently in Texas and while I unfortunately could not attend due to my pregnancy, I had an opportunity to watch some of the sessions on Periscope. From the little bit I saw online, the biggest highlight was when an attendee asked WTF host Marc Maron his biggest tip for being a good interviewer. His answer was one word:

“Listen”

Stephen Covey writes in “7 Habits of Highly Effective People” that you should seek first to understand, then to be understood. Think about it- when we are in a conversation with someone, most of the time our brain is thinking about what we want to say next. When you’re thinking about what you’re about to say, you cannot also be listening and fully taking in what the other person is saying! […]

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