On April 6th, 2015, Corey Coates (co-founder of PodFly Productions LLC) and I launched The Podcast Producers, a 10 episode audio series focusing on subjects related to the art and business of podcasting! In this show, we bring a polished, journalistic, audio experience to present a multifaceted insight into the world of podcasting and the personalities who produce them.
In addition to encouraging you to subscribe and listen to the show, I want this blog post to highlight some tips on podcasting; some things that Corey and I did that made this show stand out in the podcasting community. Would you like people asking you when your show is going to be live before you ever launch? Do you want your guests enthusiastically promoting your podcast when it’s live? These are just some of the things that have been happening for Corey and I with the launch of The Podcast Producers! Below are three things we did that I encourage you to implement in your podcasting journey as well.
1. When Corey and I decided to create this show, we decided when we wanted to launch by. We chose a date and stuck to it! We mapped out our workflow and ‘busted our humps’ to get the show created and launched by the date we chose. By having a launch date we were committed to, I could tell our potential guests this in my email asking them to be on the show. This was a huge reason guests agreed to join us because they knew the show would be live at a certain time! If I had emailed guests and said the show will be live “in a few months” they wouldn’t have been as excited to jump on board.
2. We created a series, with a beginning and an end. From the get-go, we knew this show would not go on forever. It had a clear beginning and an end. This motivated listeners to start with episode 1 and listen all the way through to episode 10. I’m not necessarily telling you to stop podcasting and have an end date, but my point is: you don’t have to do what everyone else is doing. If you have a story you want to share and you want to podcast about it, you can create episodic content and put it on a podcast. It’s not calling pod fading when you say the show ends on a certain date!
3. We launched all episodes on day 1. Have you ever heard someone say “look at what everyone else is doing, and do the opposite?” This is exactly what Corey and I did. Almost every other podcast out there (including my own) will choose a day of the week to release new episodes, and schedule out the release of their episodes. Corey and I did the opposite with The Podcast Producers. We followed the lead of Netflix and Amazon Prime and put out the whole series on one day.
I’m incredibly excited about the launch of this show and proud of what we put together. I believe this show is a hugely valuable resource for anyone interested in podcasting so I ask you to please check it out!
The website is: ThePodcastProducers.com.
Episode 1: Is anybody out there?
Episode 2: Hobby or Business
Episode 3: The Podcasting Community
Episode 4: The Psychology of Podcasting
Episode 5: The Stats Conversation
Episode 6: Is Podcasting another form of isolation?
Episode 7: Do it yourself or outsource?
Episode 8: The Network Effect
Episode 9: Monetize a podcast with advertising
Episode 10: Will Podcast Kill the Radio Star?