Blog Archives - Page 11 of 19 - Interview Connections

How to Get More Podcast Listeners to Visit Your Website

Posted on July 30, 2015 (December 20, 2022) by rockthecast

Podcast listeners often tune into your show (as a guest or a host; this post is for both parties!) through an app on their iPad or iPhone or other mobile device. They listen while their driving, going for a walk, doing dishes or exercising. In short, they aren’t always sitting in front of a computer when they’re listening and even when they are, they’re working or doing other things so visiting your website isn’t something they can do.

In order to get listeners to visit your website, there must be a clear, strong, and easy to understand call to action that they do not forget about! […]

Thinking Bigger in Your Business and Life

Posted on July 23, 2015 (December 19, 2022) by rockthecast

As entrepreneurs, we have a hunger and a drive to create, to develop, and to live life to the absolute fullest! We’re problem solvers and are never satisfied with the status quo. We know that taking our foot off the gas petal is not an option.

The other fun part about being an entrepreneur is that as our lives change and as we transition into different phases of our lives with our families, we can adjust our businesses to fit our lifestyle.

When I started my business it was for the sole purpose of being a stay at home mom. I was pregnant and wanted an income I could generate from a home office. […]

Take Care of Yourself

Posted on July 16, 2015 (December 19, 2022) by rockthecast

After receiving this message in several places in the past few days, I feel like I’ve been called to post a blog about how important it is to take care of yourself, especially as an entrepreneur!

As I’m writing this, I’m in my ninth month of pregnancy, so physically I NEED to take care of myself. Taking naps, eating well and staying active is good not just for me, but for the health of my baby.

Even when you’re not pregnant, as an entrepreneur it is so important that you focus on your mental, emotional and physical well being if you want to succeed in your business.

As a content creator; a podcaster, blogger or video marketer, it’s extremely hard to mask any stress or anxiety that you have due to lack of self care. […]

How to Generate Income By Being a Podcast Guest

Posted on July 9, 2015 (December 20, 2022) by rockthecast

I’ve been asked this question a lot and it’s one of the many topics of conversations we have with new guest expert clients at Interview Connections. When you invest your time and money into getting booked as a guest expert and appearing on podcasts, you want to see a return on your investment; you want to generate income in your business and, preferably, you want to generate income sooner rather than later.

Unlike a webinar or a teleseminar, you cannot and should not pitch a product or service you sell to a podcast audience on the air. That, of course, would be the fastest way to generate income but it’s also the fastest way to have podcasters never invite you back on their show or even worse, not publish the interview because you sounded like you just came on the podcast to pitch their listeners. […]

Why Should I Provide Show Notes For My Podcast?

Posted on July 6, 2015 (December 12, 2022) by rockthecast

Show notes, simply put, are the copy you write for the blog post that accompanies your podcast episode on your website. They can be as short as one paragraph and links to resources mentioned in the show, or they can be a full transcript.

You can outsource show notes to a virtual assistant or write them yourself.

If you don’t want to outsource them or don’t have the financial resources to pay someone to write them, the time you spend on writing show notes can be a total drag. You may ask yourself, what is the point of these? Is anyone really reading them? […]

How to Make Your Interviews Conversational

Posted on June 25, 2015 (December 20, 2022) by rockthecast

We all say we have conversational interviews…but how many of us actually do?

By rephrasing your questions in a very minor way, you can adjust the tone of your interview to be 10 times more conversational! So, instead of asking a question, instead, ask your guest to tell you more about a specific topic.

Not sure what I mean? Let me give you an example. […]

Hobby Podcasters vs. Business Podcasters

Posted on June 18, 2015 (December 20, 2022) by rockthecast

There is an interesting divide between ‘hobby podcasters’ and ‘business podcasters.’ For the sake of discussion, I define hobby podcasters as though who host a podcast for the sheer love of the medium; they have no intention or goal to make money with their show. Business podcasters are those who are using a podcast to make money in someway; whether that is through sponsorships or advertising revenue, or by leveraging the podcast to grow an existing business.

You may be placing yourself in one category or the other. Perhaps you’re reading this and thinking, I’m in podcasting for business, but I love the medium! I do! […]

Who Actually Listens to Podcasts?

Posted on June 15, 2015 (December 12, 2022) by rockthecast

A big question a lot of people have (even podcast hosts themselves!) is “Who actually listens to podcasts?”

Even though podcasts have been around for over ten years, it’s a relatively new kind of media and entrepreneurs are still learning how powerful they are as a way to market and grow a business, both as a host and a guest. As a host, you have the ability to bring valuable content to your audience that they can consume on their own time. As a guest, you are able to build extremely valuable relationships with the hosts and listeners of the podcasts on which you appear. This all leads to new leads, fans and revenue for you! […]

How Pregnancy Has Impacted My Business [F.O.C.U.S.]

Posted on May 31, 2015 (December 20, 2022) by rockthecast

In November 2014, my family and I found out we were expecting our second child in August! Back when Nathan was a newborn, I was just starting my business; it too was a newborn. Like Nathan, it needed a lot of focused attention, but it slept a lot since I only had a couple clients.

With this pregnancy, I’m running a six figure service based business that is very labor intensive. Meaning, when we take on new clients one of two things must happen: I either personally need to work more hours to serve our new clients or I need to hire more people (invest!) who I can train to serve my clients. […]

Monetize Your Podcast Without Any Sponsors

Posted on May 28, 2015 (December 21, 2022) by rockthecast

Contrary to popular belief, sponsorships and advertisements are not the only way you can monetize your podcast! In fact, if you have a business already and your podcast is related to your business, I do not recommend that you take on third party advertisers. The reason being is that you will be directing your listener’s attention away from you!

If you provide valuable content to your listeners and it attracts people to you, your brand and your business so that they become paying clients, or refer people to you, then you’ve monetized your podcast! […]

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