Did you start podcasting because it’s a great way to market your business and connect with your audience? I sure did! Podcasting was something I wanted to do for a while but was afraid to get started out of fear of not being good enough. What keeps me going and what motivates me to keep producing consistent weekly episodes is not the fact that it’s a smart way to market Interview Connections and provide value, but because I truly enjoy it!
I don’t care how much money you make doing something in your business, if you don’t enjoy it, you won’t last. You’ll burnout, quit, and your business will suffer.
Here are my tips for how to enjoy podcasting:
1. Come up with a release schedule you know you can maintain and stay committed to.
Have you heard that releasing 3, 5 or even 7 episodes a week is the secret key to getting more downloads? Well, what you often don’t hear is that producing 3, 5 or even 7 episodes a week IS A LOT OF WORK! It takes a lot more time and/or a lot of money needs to be invested in a great support team producing your podcasting, booking your guests and creating your show notes, etc. I’ve seen a lot of people choose a daily release schedule as a strategic way to get more downloads, but after a couple months they can’t keep up with the workflow and quit. So much for more downloads…
2. Do what you love, outsource the rest.
I love talking. I love the sound of my own voice (Oh, come on, if you’re a podcaster, so do you), I love interviewing interesting guests and I love producing content! However…I do not love writing show notes, graphic design, or editing audio. So, to keep my podcast enjoyable, I outsource all those tasks!
3. Change it up.
So many of us start our podcast with vision on how it’s going to be. We come up with a interview flow, we decide who we want to interview, what the show is called… But sometimes we hate all our original ideas later down the road. Either we hate them… or the audience does. In this case, change it up! Change your artwork, the title, the release schedule…. You are an entrepreneur; you’re the one who makes the rules so if you’re not enjoying it, change it to something you do enjoy!
What are your tips? Tweet me!
To learn how you can outsource your guest booking needs to Interview Connections, visit InterviewConnections.com!