If you want to have a successful, well-respected and highly recommended podcast, then you need to make it super easy for your guests to get booked and scheduled! After all, if your guests enjoy their experience not only during the interview but before and after the recording, they’ll become a raving fan and brand ambassador for your podcast.
First, make sure your ask is clear and specific and they have an understanding of what you want to talk to them about during the interview. A confused guest is a frustrated guest!
Next, make the scheduling process super easy. I recommend using a scheduled like Schedule Once. However, sometimes guests will not want to use a software and prefer a more personal touch. Never hesitate to call them and schedule a time manually.
Ask your guest for only what you need, not everything you want. Request the contact info you will need the day of the interview (skype name and back up phone number), a brief bio or preferred intro, headshot, and any preferred suggestions or talking points. Communicate the fact that you ask for talking points so that you can steer to conversation to focus on the topic that will best spotlight them!
If the guest doesn’t schedule within 2 business days, or they don’t send you their info, send a friendly reminder and follow up. Chances are they forgot!
Send a confirmation email before the recording with whatever info they need to be prepared for the interview (your questions, your skype name), and most importantly, connect on social media and start building a relationship!