Social media is a really important piece of the puzzle when you are promoting your podcast. The best and most effective way to promote your podcast on social media is with graphics with text overlay; what my team at Interview Connections likes to call ‘promo graphics.’

Promo graphics are images with your podcast logo or artwork, your headshot, and your guest’s headshot. It’s also essential to have the guest’s name, your website, and, optionally, the episode title or episode number.

For example:

A lot of podcasters promote their show with the guest’s headshot only. This is not the best way to promote a show because at first glance, no one will know what the post is about unless they click through to your website or stop to read your status.

Everyone’s eyes on social media go to the images FIRST. That is why it’s more important to have a promo graphic with your podcast info, the episode number, things like that, so people see this info in the image, and instantly know it’s a podcast!

Check out the Interview Connections Alacarte store to learn how we can take care of this task for you!