How to get your guests promote your podcast

One question I get asked a lot from my clients at Interview Connections is How do I get my guests to promote their interviews? and a few people even said they are considering requiring the guest to do so. Hear me loud and clear: requiring your guests to promote your show is a very bad idea!

You have to take having interviewees on your podcast as seriously as if they were guests in your home.

Last week my son Nathan had his first birthday party and one of my friends called me to ask what kind of gift they should bring. I told her of course that she shouldn’t bring anything, that the only thing I wanted was her company. […]

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