Nile Nickel shares how he tracks his interview’s R.O.I.

When I was in Dallas, Texas at the GKIC Superconference, I met up with many of my favorite guest experts and podcasters, including Nile Nickel, a good friend of mine. I was lucky enough to do a quick interview with him on Interview Connections TV.

Nile is the expert behind linkedinfocus.com, where he helps people to really leverage the power of LinkedIn, which is one of the most effective social media platforms for businesses. He is the host of a radio show called Social Media Business Hour which you can listen to live on Mondays at 7:00 Eastern Time on Life Improvement Radio. He’s also given over 300 interviews in the past year, so he really knows what it takes to be a great host as well what it takes to be a really informative and interesting guest. I asked him to share with us some tips on this topic.

Below is a brief transcript of our interview:

Hello Nile! First of all, tell us how giving interviews has helped your business:

I look at the analytics after every interview, and I’ve found that after a bad interview, I get 2-3 opt-ins, while a really good one can bring up to 25 new subscribers to my list. The best thing is that these interviews aren’t played just once, but up to 500 times or more, which is really great to get people to know what I do and opt-in to my list.

I know that you are a great host but I want you to look from the other perspective, what does it take to be a great guest?

The fact is that sometimes you will do interviews where you don’t get the right questions, and it all becomes a bit dry. What you have to do then is take the lead, be creative, pick up the conversation and carry it. On the other hand, there are very conversational interviews, and when it’s like that, it’s very easy. It just flows naturally, and it makes it a much better experience for the listeners as well.

Can you elaborate on how to make an interview conversational?

Well, for example I like to have a brief conversation off air beforehand to find out what questions the interviewee is comfortable with, that they like to be asked, and there I can show them the format of my show. This way I can make it loose, conversational and relaxing, like we were sitting down, having a cup of coffee. While we’re doing that, it starts to just flow naturally, becomes more conversational.

Likewise, what I saw with all the great interviewers that invited me as a guest, they’ve all at least said before the show, “Hey, this is who I am, this is what our show is about, just relax, sit back and enjoy. We’re just going have fun!” They showed me the questions and asked if they are okay for me, is there anything I don’t want to touch on and so on. Most of them will also give you from 30 seconds up to three minutes to promote your business and website, which is a very effective way to get people know you and of course the main reason you are there.

So just to briefly summarize what we’ve learned from Nile: decide on what your style and your format is like and make sure that your guest knows it as well. It doesn’t matter whether it’s a very content-driven or a more of a free-flowing interview, as long as you stick to what you are the best at. If you pay attention to these details, your interview will be very enjoyable to listen to.

To learn more about how I can help you book your next great guests, visit Interview Connections.