Tag: infographics

How to be successful with your Pinterest marketing

be-successful-with-pinterestOver 80% of pins are repins, so when you add content to Pinterest, it goes viral, exposing you to hundreds upon thousands of other pinners. Pinterest users are in discovery mode on the site.  Pinterest is a phenomenal search engine to thousands of people seeking helpful information.  Pinterest is a visual platform, so regardless of all the strategies you can use, the bottom line is that you need eye catching, custom graphics to promote you and your business.

If you have a website with valuable information that will educate people, you need to be using custom graphics on Pinterest in order to drive targeted traffic.

There are two basic kinds of pins that will drive traffic to your website:

  • Custom infographics, which are long and skinny graphics that summarize information from a podcast, chapter of a book, or special report and
  • Square graphics with one picture and some ‘teaser’ text, meaning a caption about what the pin links to.

Both of these custom pins drive more traffic to my client’s websites from Pinterest than any other social platform, AND  Pinterest users stay on their site 3 times longer than visitors who are referred from Facebook, Twitter or Linked In.

In order to find success in your marketing on Pinterest, put all your focus on delivering value to your followers with the use of eye catching graphics that link to your website.  If you do this consistently, you will quickly see Pinterest referring targeted traffic to your website more than any other social network!

Let ESS help you create custom graphics for Pinterest!  Email me at Jessica@InterviewConnections.com to get started.

Pinterest tip: Create your own content!

blogOver 80% of the content on Pinterest is re-pinned, meaning it’s just being circulated through the site from other users.  As a Pinterest marketer, it is very smart to add your own images to Pinterest.

 

When you create your own images to add to Pinterest there are a few things to keep in mind-

1) Make sure your images attractive, eye-catching and tell a story

2) Add text to your images and have a ‘call to action,’ such as “Click here to learn more”

3) Your images should not be more than 600 pixels in width or else they will not show up on the main feed or be resized, reducing the quality of the image.  Images that are longer than 1000px will get clicked on a lot more because they stand out on the Pinterest feed!

 

A few tools to create your own images are-

1) Picmonkey.com- It’s free and you don’t even need an account! Just upload your picture and you can resize it, add text, and add fun effects

2) Pinwords.com- This site is also free and is great for adding text to images or making inspirational quotes look great!

3)Piktochart.com- This is a great site for making infographics.  There is a free version with a select number of themes, or you can invest in the annual pro version and get high quality infographic themes to design and personalize!

 

Be creative and have fun!

 

5 Reasons You Need to Be On Pinterest

5-reasons-you-need-to-be-on-pinterestAs a Pinterest Virtual Assistant, a common response I hear from prospective clients is “I don’t even know what Pinterest is.”  I can understand why, if you aren’t even really sure what this site is all about, you would not want to consider spending time figuring out a whole new social media platform.

Pinterest is different.  It’s powerful and brilliant and if you are an entrepreneur or small business owner you need to be using it!

Here’s why-

1. First, let me tell you why I think Pinterest is so brilliant.  We are all victims of the ‘shiny object syndrome.’  We have our smart phones, our ipads, our laptops, computers, and TVs…sometimes all being used at the same time, because we, as entrepreneurs, constantly have ideas running through our heads.  I admit, when I am working on one task, sometimes I’ll get an idea and have to immediately stop what I’m doing to write that idea down.    Pinterest doesn’t try and fight the ‘shiny object syndrome.’  Pinterest embraces it.  When you visit Pinterest, you don’t have to choose to read about one particular category, you can bounce back and forth between hundreds of different images and infographics.  And guess what?  If you are producing some eye catching images, hundreds, maybe even thousands of people will look to your content, and click through to your website.

2.  There are no friend requests.  My client said to me recently, “I don’t think many people are looking at my Pinterest page.”  You know what my response was?  “It doesn’t matter if they are looking for your page, because your pins are visible to the entire Pinterest community, it doesn’t matter if someone follows you or not.  Your pins are public and show up on the ‘everything’ feed when it’s posted.”  Pinterest offers this amazing opportunity to get your content out to an enormous number of people.

3.  The know, like and trust factor.  Chances are, your business website is going to have a sales aspect.  You want people to buy your service or your product.  Pinterest gives you the opportunity to showcase your products, services, and brand to potential customers or clients without looking sales-y.

4.  Generate serious traffic to your website.  After someone sees the content you pin, they can click through to your website.  As an avid Pinterest user, I can assure you if I am drawn to an image, I always click through to see the website that the image is linked to.  Pins only give a nugget of information.  They are strategically short and simple, motivating people to seek more information which is at your website.

5.  Pinterest is the next big thing. So stop dragging your feet, stop denying its power because it’s not going anywhere.  It was recently ranked the third most popular social media site, with Twitter as a very close second.  If you get on Pinterest now, you will most certainly stick out to your clients and prospects as someone who is sharp and ahead of the curve.

 

Don’t have the time?  Click the tab on my website that says Get Exposure and Clients and learn about how ESS can help!