Tag: employee

IC032: Developing Employees with Personal Transformations with Willard Barth

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Episode 32

On today’s episode, Jess and Cassi interview an Interview Connections client, Willard Barth, and he teaches them a lot about themselves and how to better understand their coworkers and employees.


1. What topic resonates the most on the podcast interviews you’ve been doing lately?

a. Willard recently released a book called “The Anatomy of Transformation.”

b. People seem to mostly be focusing on his interesting personal journey: Willard lost one of his legs to bone cancer when he was a child, had to overcome a drug and alcohol addiction, and has even been in prison.


2. What was your time like on Broadway?

a. He released a CD almost twenty years ago and had a 17 year friendship with Les Paul.

b. Willard shared the stage with Les Paul over one hundred times.


3. What’s the connection between your life as a creative/performer and your life as a business consultant?

a. When you’re a business consultant, you need to come up with creative solutions to solve problems.

b. When he was writing and performing, people would get an escape for either a few minutes or a few hours, but now he’s giving people a life-long result with what he’s doing for them.


4. How can I create a more streamlined, but still personalized, sales process?

a. Have you identified your sales process map? Capture what’s in your head (each individual step) and get it down on paper.

b. Write down what you can automate or delegate out to someone else and what steps you personally need to be involved in.

c. Think of what you can improve upon the most to make your sales process even more effective.


5. How do you motivate and incentivize a small team when each person is motivated by different things?

a. Willard doesn’t believe in motivation because it’s short term, but he believes in influence. If you really want to consistently inspire someone to take action, find out what inspires them.

b. Six human needs: significance, certainty, uncertainty, love, connection, growth, and contribution.

c. Understand what human needs most inspire someone through their personality profile and direct them in such a way where their needs will be fulfilled.


6. How do you identify what specific needs motivate someone?

a. Ask them quality questions that will teach you something about how they succeed, how they feel in certain situations, and what makes them feel fulfilled.

b. When you understand what motivates someone and feed it back to them, they feel like they want to take action and be involved.


7. Why are personal transformations so critical for business success?

a. After Willard meets with his team to lay out a 90 day plan, he tells them that the person they currently are will never achieve those goals because if they were capable of achieving those goals, they already would have.

b. A small/mid-size business is a complete and total reflection of the person who owns it.

c. In order to become a better leader, you need to become a better communicator and a better delegator.

d. Many people don’t recognize the areas that they aren’t strong in and therefore don’t delegate those aspects of their business to someone else on their team who is the best equipped to handle it.

e. Fears and limiting belief systems keep us from becoming successful. If you want to grow your business, you need to grow, face, and transform areas that have been limiting you all of your life.


8. Are the six human needs mentioned in your book?

a. Willard does talk about the six human needs in his book.

b. The original idea, the Six Human Needs Psychology, was developed by Tony Robbins.


9. DISC Personality Profile:

a. Each quadrant of DISC will house members of your team and areas of your business.

b. D- dominance. I- influence. S- steadiness, C- compliance.

c. A lot of companies have the right people, but they have them working in the wrong quadrant. Once you understand someone’s personality profile, you can move them to the right part of the company and better understand what influences them.



Resources Mentioned: 

Connect with Willard

Willard’s Book


We Know What You Did on Fear Street

Fan of the Band






IC031: Featuring Employees on Your Podcast

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Episode 31

Featuring Employees on Your Podcast

Margy is in the holiday spirit and Jess has some hidden dancing talent. Today’s episode features an interview with Interview Connections client, Tim Cameron-Kitchen.

1. Tim, what do you do in your business?
a. Exposure Ninja is a digital marketing agency

2. Why did you decide to start a podcast?
a. Sharing what they do on podcasts is a great way to get leads

3. Tell us more about what you cover on your show
a. Small and medium sized business owners or marketing managers are their target audience
b. They cover things that will be interesting to this audience
c. Episodes are either Tim interviewing one of his team members or featuring a guest interview with someone who has had serious success in digital marketing

4. What’s the value in bringing on your team members?
a. Exposure Ninja is so big that it’s more than just Tim (he has 60 employees!)
b. Tim’s employees are doing things that even he may not know how to do, so it’s great to be able to feature their expertise
c. It’s also great for clients to get to know the team members who make Exposure Ninja run
d. Tim uses the podcast episodes in his email marketing and social media
e. The episodes that feature employees get the most listeners

5. Does including employees help with employee retention?
a. Not sure
b. Some employees find it intimidating

6. How do you help employees practice?
a. Wing it!
b. Positive (and honest) feedback helps build confidence

7. What was your launch strategy for your podcast?
a. They read Digital Marketer Blog for how to start a podcast
b. Set up four episodes and launched with those
c. People still go back to those original episodes and they are the most popular
d. They made sure the topics for the first episodes would be evergreen
e. Email marketing for new episodes to list
f. Contest for ratings and reviews

8. What benefits have you seen from hosting a podcast?
a. The biggest benefit is the relationship building with current leads
b. The majority of sales are now made to people who love the podcast

9. Do you have any tips for people who want to start a podcast to grow their business?
a. Do it!
b. Quality is important- don’t air episodes that aren’t good
c. Guests with too clear of an agenda can sound stiff

10. What should you NOT do as a guest?
a. Guests who are outside the podcast pool are often best
b. Often authors are too polished and don’t sound as authentic
c. Really listen to the question and think about what the audience actually wants
d. Don’t be generic
e. Ask the host who the audience is and what they care about so you can tailor your message

11. What is your tech set up?
a. Blue Yeti mic
b. ZenCaster

Resources Mentioned:

Digital Marketer Blog for podcast


Blue Yeti