How to Pitch a Podcaster

 

Download Link | iTunes | Stitcher RadioGoogle Play | iHeart Radio

Summary:

Do you know what works when it comes to pitching podcasters? During this episode of Rhodes to Success, we break down how to pitch a podcaster. We’ll go through the step-by-step process so you can get a yes. If you are trying to get on podcasts, but people aren’t responding to you the way you would like, then this episode will be of huge value! #Rockthepodcast

Key Lessons Learned:

Transferable Canvasing Skills

Confidence

  • When you pitch, don’t be shy, and offer for the host to check out a sample of your previous podcast interviews. 

KISS

  • Keep your pitch short and simple.
  • If you can’t explain it simply, you don’t understand it will enough.

Targeting

  • Be direct about what you want, and always make the ask.

Matching Energies

  • Communicate with a podcaster in such a way that resonates with his or her personality.

Follow-Up

  • Podcasters don’t always answer emails the first time, so you have to follow-up

The Role of the Guest

  • Don’t go on podcasts to advertise your business.
  • Do go on the show as a guest expert to provide valuable content to the listeners.
  • Remember, you are there as the guest and have to play by the host’s rules.

Ask to Pitch

  • This is a new strategy that involves asking if it is okay to pitch a guest. An example is, “Are you open to a guest suggestion?”
  • Asking to pitch is part of a larger strategy of building yesses.
  • Requesting permission to pitch also puts the control back in the host’s hands.

Tips for the Pitch

  • There is no one-size-fits-all.
  • Link to the content you reference in your pitch.
  • Avoid pitching podcasters in a way that is either a script, template, or isn’t personal.
  • Just because your pitch didn’t work well with one podcaster doesn’t mean it won’t work well with a different podcaster.

How to Get Your Pitch in Front of Podcasters

  • If possible, always opt to pitch a podcaster verbally.
  • Remember, you can also use video to pitch.

A Non-response is Not a No

  • If they don’t reply after the first email, follow-up.

Resources and links mentioned

Subscribe to the show in iTunes or Stitcher Radio!

The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Click to Tweet     

Want to know how to pitch a podcaster?  Find out w/ @JessRhodesBiz www.Rtspodcast.com

What is the best way to pitch a podcaster? Find out w/ @JessRhodesBiz www.Rtspodcast.com #Rockthepodcast