When you think of a press release, what comes to mind?
I think about a document that says: “This is who I am, this is my latest book, this is something I want to promote and get a lot of press for.”
Now, if you’re trying to get a ton of press then a press release is the right thing to have!
But if you want to get interviewed on podcasts, I discourage you from sending podcasters a press release because quite frankly, it does not send the right message. Notice that: “This is who I am, this is my latest book, this is something I want to promote and get a lot of press for” is all “I” language where it’s all about what you want. You don’t want to talk about what you want when you are trying to get booked for podcast interviews. You want to talk about what the audience will gain from hearing your interview. […]
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