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On this episode of Rhodes to Success I answer the question I often get from my clients who are guests on other shows: “Ok, Jessica, I really like being a guest on podcasts and I want to start a podcast! How do I do it?”
This episode is not about how to edit a podcast or use a mixer. This episode is for the entrepreneur or business owner who wants to add podcasting to their marketing platform, and doesn’t want their podcast to take up all their time.
Why being a guest is easier:
1. The startup costs for a guest expert are very minimal compared to hosting your own show.
2. You can learn what it’s like to speak behind a mic and get ideas for your future podcast.
3. You have the opportunity to build an audience before you start your own podcast.
4. You can perfect your content as a guest expert, so know what you want to focus on with your own podcast.
Part 1: The stuff you do once, before you launch
- Come up with a name for your podcast. You can have a title that is a cute pun like mine, or super descriptive like School of Podcasting.
- Write the show description and get clear on your target listener
- Get podcast artwork designed
- Come up with a list of roughly 10 topics that you will address in your show, that way you don’t get stuck on what to talk about or who to interview. Instead of coming up with a list of people you want to interview, come up with topics and find people who can help teach those topics.
- Audio branding and/or a voice over for the intro and outro. This is not necessary but a lot of podcasters do want this for their podcast. Music Radio Creative is a great resource for voice over actors and audio branding.
- Submit your show to iTunes, Stitcher, Google Play and iHeart radio.
- Get an account with a media host like Libsyn.com
- Hire an editor, like Podfly.net.
Part 2: The stuff you do every week.
1. Book guests
If you want to have a successful, well-respected and highly recommended podcast, then you need to make it super easy for your guests to get booked and scheduled! After all, if your guests enjoy their experience not only during the interview but before and after the recording, they’ll become a raving fan and brand ambassador for your podcast.
First, make sure your ask is clear and specific and they have an understanding of what you want to talk to them about during the interview. A confused guest is a frustrated guest!
Next, make the scheduling process super easy. I recommend using a scheduler like Schedule Once. However, sometimes guests will not want to use a software and prefer a more personal touch. Never hesitate to call them and schedule a time manually.
Ask your guest for only what you need, not everything you want. Request the contact info you will need the day of the interview (skype name and back up phone number), a brief bio or preferred intro, headshot, and any preferred suggestions or talking points. Communicate the fact that you ask for talking points so that you can steer to conversation to focus on the topic that will best spotlight them!
If the guest doesn’t schedule within 2 business days, or they don’t send you their info, send a friendly reminder and follow up. Chances are they forgot!
Send a confirmation email before the recording with whatever info they need to be prepared for the interview (your questions, your skype name), and most importantly, connect on social media and start building a relationship.
2. Prepare for your interviews
There are two schools of thought with interview prep:
- Going in with no prep and having a completely organic convo
- Or doing a ton of research on the guest so your questions are super unique and tailored
Either way is fine; just avoid having a scripted show flow that doesn’t change from guest to guest
Save to Dropbox
- Your editor can edit and publish it
- Your assistant can write show notes
- Your assistant can create a show graphic and promote it on social for you.
3. The last thing you must do is commit and be open to change. Your artwork may change, your audio branding may change, the format may change. That is all okay. Just don’t give up!
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic