On this episode of Rhodes to Success, I interview Stephen Christopher about his show The Business Revolution podcast. This is another in the case study series where we peel back the curtain and look at the real-life mechanics of what it takes to launch and produce a podcast. We discuss target audience, format, facing fear, why guest interviews are a better way to grow a podcast, how podcasting fits into a weekly schedule, marketing, and email lists.
Main Questions Asked:
- What inspired you to start a podcast?
- How did you get over your fear of podcasting?
- Tell us about the format and frequency. Has it changed?
- How do you see guest interviews as a better way to grow the podcast?
- What were your expectations on how podcasting would fit into your schedule?
- Tell us about how you have been marketing the show.
- What marketing tactics are effective with regards to downloads?
- What is working for you in terms of emailing your list?
Key Lessons Learned:
- The show is for business owners who are running a business and are moderately happy with it, but are working too much and can’t figure out how to get to the next level.
- Figure out who your ideal audience is and how to get in front of them.
- Before launching, Stephen thought the episodes would be between 12-15 minutes.
- Originally, Stephen planned for the shows to just be him, thinking that no one would want to be a guest on his show. He is now moving toward more interviews.
- Episodes now run between 20 to 70 minutes.
- This is a way to grow the podcast, as you have access to your guest’s audience.
- A lot of times interviewees have their own podcast and you are invited to be a guest on their show.
- Guest interviews are a great way to build professional relationships.
Scheduling & Time Management
- Stephen records a lot of the solo shows on the weekend and does the interviews during the week.
- Stephen has an executive assistant and someone who produces the show.
- To run a podcast, you need to be able to delegate or have money to pay people to do the behind the scenes work.
- You have to find ways to stand out in front of your ideal client or audience.
- Even the people who are subscribed to your podcast and you think are listening need weekly reminders.
- Email filters are increasingly getting difficult to get past.
- Follow the people who are making a good living doing it do.
- Stephen is taking all his email titles and reducing it to one or two word titles.
- The emails are aimed at entrepreneurs, so it is sent out early on Tuesday in order to catch them before they go to work.
- Keep yourself out of spam filters by not putting too many links in the email.
- The Business Revolution podcast has a separate email from Stephen’s business.
- The show you start with isn’t always the show you end up with.
- Sometimes it’s not about download numbers but more about trending up.
- It can take 6 months to find your groove and to be sure you are getting the right guests, have the right format, and are targeting the right audience.
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
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